Job description of the commercial director of a LLP in the Republic of Kazakhstan. What is the role of a commercial director at enterprises of various levels. Main functions and tasks

  • How the concept of "commercial director" evolved.
  • Responsibilities and functions of the commercial director.
  • Which companies do not need a commercial director.
  • When is it advisable to rename a commercial director to a sales director.
  • Where can a commercial director be responsible for purchasing?

Commercial Director deals with activities related to supply, economic and financial activities and sales of the company.

The term "commerce" has become fundamental for the people who were the first in Russia to start working as commercial directors. After all, many areas of the domestic economy in the 90s were based on resale. Therefore, the whole business was based on commerce - to buy on more favorable terms, then to sell at a higher price. These tasks were entrusted to ordinary shuttles, and to entire companies, which today managed to reach millions of turnovers.

At that time, many companies did not even have the positions of sales director, purchasing director, and the term "marketing" was known only to a few. The commercial director was given a second role after general director who was usually a shareholder or owner of the business.

CEO says

Ilya Mazin, General Director of ZAO Office Premier, ErichKrause Group of Companies, Moscow

Often people in the position of commercial director grow into successful owners and managers of enterprises. Like career it is much less common among CFOs or administrative directors. Commercial directors in 80% of cases are specialists with experience in sales departments, in the positions of managers or executives in charge of VIP areas. Professionals who have left the purchasing departments sometimes also become commercial directors.

The commercial director is assigned job duties in several areas of activity at the same time. Consequently, he has sufficient skills to move to a higher position. Therefore, in the position of a commercial director, a person acquires quite valuable, important experience, mastering the necessary skills and forming useful connections for future work.

When all business and markets became more civilized, from commercial activities separate tasks began to emerge - including the functions of marketing, purchasing and sales. Therefore, the role of commercial directors in the work of companies has undergone certain changes.

KPI for a commercial director: calculation examples

The editorial board of our magazine, using examples, figured out for what indicators and in what amount it is worth remunerating a salesman.

Responsibilities and functions of the commercial director

The area of ​​responsibility of any commercial directors includes a number of basic functions:

  1. Determines the distribution channels for goods and services.
  2. Strategic planning of the company.
  3. Work with providers.
  4. Regulation of the work of the sales department.
  5. Control of budgeting in all components of the company.
  6. Coordination of the marketing of the company.
  7. Reduced business costs.

For some companies, the interpretation of the position of a commercial director may differ. Let's consider this issue in more detail using practical examples.

Commercial Director = Head of Sales

In this case, on commercial director assigned a minimum set of functions. He will only be responsible for the sales of his company. A more appropriate job title in this situation would not be Commercial Director, and the sales director. To prevent a person from feeling demoted, you can rename the position during the change of the leader in this position.

Expert opinion

Andrey Milyaev, Commercial Director of the Hosser Group of Companies, St. Petersburg

In our company, the commercial director will manage two sales departments - complex telecommunications projects and engineering equipment. Now we are engaged in the reorganization and restructuring of the business processes of our company. The purpose of such transformations is to increase the efficiency of our interaction with the market, and internal interaction within the company itself - between the departments that are responsible for the areas of logistics, sales and production. It is important that the management in the company is provided from one point - for a unified policy of working with the market. In the future, when business processes have been formed, it is necessary to select employees from the existing employees of the sales department, who will become the heads of these departments.

Commercial Director = Sales Director + Marketing Director

This option corresponds to the position of Director of Marketing and Sales, which has become common in Western practice. Marketing director and commercial director in one person need the ability to perfectly navigate the trends in the market, taking into account the peculiarities of the work of competing companies, the preferences and expectations of customers. But managing sales in the marketplace often requires maximum return, which is why marketing itself fades into the background. As a result Commercial Director may not have enough time for marketing. Consequently, there may be a lack of the necessary marketing tools, as well as the skills of their application in practice, a strategic view of the medium-term perspective of market development.

  • Material motivation of staff. CEO Advice

Commercial Director = Sales Director + Marketing Director + Purchasing Manager

The combination of marketing, sales and purchases in the same hands provides a set of important advantages when choosing the most demanded product at the moment, also with an understanding of the consumer qualities of the product (it is quite important when choosing a product). This option becomes especially relevant, first of all, for intermediary and trading companies. But it should be used with sufficient caution if the company does not cooperate with regular suppliers, and therefore it is necessary to regularly analyze the competitive market to find the most suitable purchasing conditions. In such conditions, the likelihood increases that, while striving to fulfill the sales plan, the manager will not be able to pay due attention to the search. optimal options work with your supplier.

Expert opinion

Julia Koroleva, Commercial Director of ZAO National Distribution Company, Moscow

The basic principle of our organizational structure- efficiency of decision making, mobility. Therefore, the entire sales block (including purchasing, marketing and sales) is combined, these functions are assigned to the commercial department. The tasks of the commercial director include not only control, but also work with clients itself, concluding contracts for the supply of goods with large manufacturers, monitoring price trends in their market. This organization of work allows us to have reliable information without distortion. For example, it can be distorted within companies, in which these areas of activity are assigned to different departments (inconsistency of actions is possible). Thanks to the organizational principle, our company provides operational management of its business processes with cost reduction.

Commercial Director = General Manager

A similar scenario is possible, when the General Director is not formally ready to transfer his functions of the head of the company, but in fact is not involved in operational management. Consequently, his tasks are assigned to his "right hand" - the first deputy, the executive director, and in companies in which the priority is given to commercial activities, these functions are assigned to the commercial director. Personally, I am against such a combination of functions. The CEO needs to allocate resources across all areas of business. And when conflicts arise (for example, between the finance and commercial departments), the CEO should become an independent arbitration tribunal. When the managerial function is assigned to the commercial director, there is a danger that these processes will be transferred in favor of the commercial departments.

Expert opinion

Dmitry Grishin, Commercial Director of Aqua Star, Moscow

I work as a commercial director, but in fact I am entrusted with the functions of the general director. Since the owner of our company, with his ambitious plans in conquering new directions (not related to our main field of activity), seeks to achieve complete control of the company's activities, but at the same time save enough time to work on new projects. Consequently, some problems arise - it takes too long to make important decisions of the company.

Together, we managed to get away from total control (over any spent penny), certain issues were highlighted that could affect the work of the company - the functional characteristics of equipment, logistics, financial factors related to loans and their repayment. I solve these issues with our CEO together. At the same time, all issues remain under the control of the CEO.

Consequently, the company does remain under the control of the CEO, but at the same time he received more free time.

Dmitry Kurov, commercial director of ISG, Moscow

By personal experience I can say that a commercial director can achieve efficiency if he is “balanced” by the CFO. Otherwise, the commercial director's job responsibilities may be mainly focused on commerce, which overlooks operational efficiency issues.

In most cases, the reason for misunderstanding between the general and commercial director is their solution to tasks of different levels. I had to work when the CEO set the vector of activities that hindered commercial development from the position of a commercial director. In fact, more important was the company's stock price, which was influenced by many factors.

Which companies don't need a commercial director

A commercial director is not needed by companies in which the sale of services or products is not particularly difficult. Basically, these are companies that occupy a position on the market that is close to a monopoly (taking into account their location, product specifics or other factors). The role of the commercial factor is low in companies that offer individual or exclusive developments. Such companies can work in any industry - from the development of highly specialized, professional software to complex engineering products. In this segment, more importance is given to representatives of creative or production department, their role is reduced to the display and presentation of the developed products. Often, salespeople are led by one of the top managers, so there is no particular relevance in the commercial director.

CEO says

Ilya Mazin, General Director of Office Premier Holding, ErichKrause Group of Companies, Moscow

The need for a commercial director arises when a company has to link two factors - obtaining favorable terms of supply and sales. In the absence or decentralization of one of these functions, then there is no need to appoint a commercial director.

Also, very large or too small companies do not need a commercial director. After all, small companies simply cannot afford the costs of managers. As a rule, the commercial director in this case is replaced directly by the owner of the company.

If the company has several founders, then they usually distribute the areas of management among themselves. One of them takes over the block of earning money, the second is responsible for the administrative and economic complex, etc.

In the case of large businesses, the tasks of the commercial director are often assigned to line managers.

But in the work of medium-sized companies, the commercial director becomes a key figure - a top manager, on whom the profitable part of the business directly depends.

The commercial director is one of the key and significant figures in the management system of each enterprise. At the same time, there is no single understanding of what he should be doing.

It should be said that in some organizations, the responsibilities of a commercial director involve managing marketing, sales, purchasing, advertising, so the position may sometimes sound different, for example, a director of sales and marketing. In other companies, such a division as marketing is not subordinate to him. If we talk about small organizations, then, as a rule, they do not have such a position. They simply recruit individual managers for different departments, while the commercial director can be taken over by the head.

It is worth noting that the commercial director reports directly to the head of the company. This position plays a decisive role in the preparation and implementation of strategies aimed at the development of the enterprise.

In most cases, sales tasks are handled by the commercial director. His responsibilities include the development of a sales plan, its implementation, as well as overseeing the sales system, logistics and marketing. In addition, he must constantly maintain contact with shareholders.

In the event that the activity of a particular company is in production, then, first of all, the commercial director is responsible for the procurement of materials, supplies, logistics, transport, as well as for relations with suppliers. If we talk about large structured organizations, then these 3 areas are controlled by line separate directors, headed by a commercial director.

Responsibilities

As noted above, the position of a commercial director is very multifaceted, therefore, his responsibilities may include the following areas:

    Together with shareholders and the general director - development of a work plan (current and future) of the organization, ensuring effective use all resources.

    Development of strategies, search for new opportunities for the successful development of the company in the market.

    Determination of the company's trading policy based on market analysis and past sales performance, determination of the company's geographical areas of operation, implementation latest strategies sales.

    The commercial director, whose responsibilities are quite versatile, is also responsible for building and effectively training the sales team.

    Sales department management, selection of sales channels, dealer network management.

    Together with the marketing department, the commercial director is also obliged to develop assortment and various programs that can increase the company's sales. Successful implementation of these policies and programs is also the responsibility of the commercial director.

    Organization of logistics - packaging, warehouses, delivery and so on. Planning and forecasting future needs, as well as creating a structure for efficient delivery of goods, searching for suppliers of warehouse and transport services.

    The commercial director is responsible for uninterrupted cooperation with suppliers, for commercial purchases, selection of services and suppliers, as well as for all coordination of supply issues. His responsibilities also include participation in the development of the organization's budget for the financial year.

Personal qualities

A candidate for such a high position as a commercial director, whose duties involve constant contact with people, must have certain, namely:

    Ability to interact with people, sociability.

    The qualities of an organizer and a leader.

    Strategic thinking.

    High efficiency.

    Ability to work with numbers and other data,

    Mobility, ability to make decisions quickly.

    Responsibility, initiative, focus on results.

    High resistance to stressful situations.

    Striving for self-development and growth.

[Name of company]

Job description

I approve

[Job title] [Organization name]

______________/___[FULL NAME.]___/

Commercial Director

1. General Provisions

1.1. This job description defines functional responsibilities, rights and responsibilities of the commercial director [Organization name in the genitive case] (hereinafter - the Company).

1.2. The commercial director is appointed and dismissed in accordance with the procedure established by the current labor legislation by order of the head of the Company.

1.3. The commercial director reports directly to the [name of the position of the immediate manager in the dative case] of the Company.

1.4. The commercial director belongs to the category of managers and is subordinate to:

PR department;

Sales promotion department;

Direct marketing department (direct sales);

Logistics Department;

1.5. The commercial director is responsible for:

Proper organization of work on the sale of products in accordance with the approved programs (plans) of the Company;

Performing and labor discipline commercial staff;

Safety of information (documents) containing information constituting a commercial secret of the Company, other confidential information, including personal data of employees of the Company;

Security safe environment labor, keeping order, following rules fire safety at the premises of the sales service.

1.6. Persons with higher professional (economic or engineering and economic) education and experience can be appointed to the position of commercial director. economic work in leadership positions for at least 5 years.

1.7. In practice, the commercial director should be guided by:

Legislation, regulatory legal acts, as well as local acts and organizational and administrative documents of the Company governing the organization of sales and the activities of commercial services;

Internal labor regulations;

Occupational health and safety regulations, industrial sanitation and fire protection regulations;

Instructions, orders, decisions and instructions of the head of the Company;

This job description.

1.8. The commercial director should know:

Legislation, regulations on the organization of sales of products, the basics of commercial law;

Organizational structure of the Company, profile and specialization, as well as the goal and development strategy;

Current and prospective needs of the Company in sales of products, methods of planning and forecasting;

Tasks of the sales service to meet the needs of the Company in the sale of products of the appropriate quality, quantity, assortment and nomenclature, its ability to solve these problems;

Methods for analyzing sales markets, their current and future state;

Main and backup sales channels;

The state and prospects for the development of the industry, profile for the organization (enterprise);

The procedure for drawing up and agreeing on plans for the sale of products;

The procedure for the conclusion and execution of contracts for the supply and after-sales service finished products and spare parts for it;

Modern theories of marketing activities;

Advanced domestic and Foreign experience organization of product sales;

Composition and structure of the Company's commercial documentation;

Management (to the extent required for effective management of the sales department), Business Etiquette, rules of conduct business correspondence on commercial issues;

Computer facilities, communications and communications;

Labor protection rules and regulations.

1.9. During the period of temporary absence of the commercial director, his duties are performed by a person appointed in accordance with the established procedure. This person acquires the corresponding rights and is responsible for the proper performance of the duties assigned to him.

2. Functional responsibilities

The commercial director is obliged to perform the following labor functions:

2.1. To lead the work on the sale of the Company's products, the sales service and confidently manage its activities.

2.2. Create optimal conditions for the timely and high-quality performance by the sales service of its daily tasks in strict accordance with the approved procedure (regulations) of work, marketing technologies, and product sales plans.

2.3. Lead the formation work sales policy and marketing strategy, determination of its main directions in accordance with the development strategy of the Company and measures for its implementation.

2.4. Participate in the development of business plans for the organization of the Company in terms of meeting its current and future needs in the sale of products of a certain quality, quantity, assortment and range.

2.5. To ensure the necessary level of development of the sales infrastructure and its constant growth, the proper effectiveness of marketing decisions, and a steady increase in the efficiency of the sales service.

2.6. Organize holding in the Company marketing research, including with the involvement of third-party organizations (institutions), as well as the development and implementation of comprehensive programs to improve competitiveness and product sales plans.

2.7. Exercise, personally and through subordinates, effective control over the actual indicators of product sales, their compliance with planned values, the state of the sales infrastructure, as well as over the observance of discipline in the sales service, rules and regulations on labor protection, safety, industrial sanitation and fire safety.

2.8. Organize the participation of the Company in fairs, auctions, exhibitions for advertising and sales of manufactured products, as well as promotions aimed at promoting new (including planned for release) types and samples of products.

2.9. To conclude on behalf of the Company agreements (agreements, contracts) for the supply of products, their after-sales service.

2.10. Lead the work on the sale of secondary resources, by-products and production waste.

2.11. Submit for consideration by the Company's management proposals aimed at improving the range and quality of products, improving and updating them, creating new competitive types of products, optimizing the sales technologies available to the sales service.

2.12. Provide timely preparation of commercial documentation.

2.13. Participate in the analysis of the Company's commercial activities in order to identify reserves for product sales, rational use of material, human and other resources.

2.14. Ensure the preparation of reports on the results of commercial activities, statistical reporting, as well as their submission in the prescribed manner to the relevant authorities.

2.15. Ensure reliable protection of information (documents) containing information constituting a commercial secret of the Company, other confidential information, including personal data of employees of the Company.

2.16. Supervise the training of subordinates, create conditions for them to improve their qualifications, professional growth, development business career and career promotion in accordance with personal merit and level of qualifications.

2.17. Monitor the compliance of subordinates with the rules of labor protection and safety measures, industrial sanitation and fire protection.

2.18. Use in relation to subordinates the rights granted to encourage them (prosecution).

2.19. Lead planning and reporting on sales of products, sales service activities.

2.20. To manage the distribution of the sales task, ensuring its timely, rhythmic and uniform delivery to the sales departments, the development of forms of documents necessary to support the sales service, as well as internal organizational, regulatory and regulatory and methodological documents on product sales.

2.21. To study, generalize and apply in the activities of the chief engineer service the advanced domestic and foreign experience in sales management.

2.22. Consider proposals for ensuring ergonomic working conditions, rationalizing sales service workplaces and submitting them for decision making to the head of the Company.

2.23. To advise the head of the Company, heads of departments on topical and pressing issues of the practical organization of sales.

2.24. Provide personally and through the involvement of subordinates methodological assistance to employees of departments of the enterprise on the choice of optimal methods for completing the assignment for the sale of products, the most effective use of marketing technologies.

2.25. Timely and in full to work out and submit reporting and other documentation to officials with appropriate powers.

If necessary, the commercial director may be involved in performing his duties overtime by decision of the head of the Company in the manner prescribed by the labor legislation.

The commercial director has the right to:

3.1.1. Make decisions in order to properly organize the sale of products, to ensure the daily activities of the sales service - on all issues related to its competence.

3.1.2. To present to the head of the Company their proposals for the encouragement (prosecution) of the employees of the sales service - in cases where their own powers are not enough for this.

3.1.3. Prepare and submit to the head of the Company their proposals for improving sales management, the activities of the sales service (its additional personnel, material and technical support, etc.).

3.1.4. Participate in the work collegial bodies management when considering issues related to production work and the activities of commercial services.

4. Responsibility and performance evaluation

4.1. The commercial director bears administrative, disciplinary and material (and in some cases stipulated by the legislation of the Russian Federation - and criminal) responsibility for:

4.1.1. Failure to comply or improper fulfillment of the official instructions of the immediate supervisor.

4.1.2. Failure to fulfill or improper fulfillment of one's own labor functions and the tasks assigned to him.

4.1.3. Misuse of the granted official powers, as well as their use for personal purposes.

4.1.4. Inaccurate information about the status of the work entrusted to him.

4.1.5. Failure to take measures to suppress identified violations of safety regulations, fire safety and other rules that pose a threat to the activities of the enterprise and its employees.

4.1.6. Failure to ensure compliance with labor discipline.

4.1.7. Offenses committed in the course of their activities are within the limits determined by the current administrative, criminal and civil legislation of the Russian Federation.

4.1.8. Causing material damage and / or losses to the company or third parties related to action or inaction during the performance of official duties.

4.2. Evaluation of the work of the commercial director is carried out:

4.2.1. Immediate supervisor - regularly, in the process of the employee's daily performance of his labor functions.

4.2.2. The attestation commission of the enterprise - periodically, but at least once every two years, based on the documented results of work for the evaluation period.

4.3. The main criterion for evaluating the work of a commercial director is the quality, completeness and timeliness of his performance of the tasks provided for in this instruction.

5. Working conditions

5.1. The commercial director's work schedule is determined in accordance with the internal labor regulations established in the Company.

5.2. Due to production needs, the commercial director is obliged to travel to business trips(including local significance).

5.3. Due to the production necessity, the commercial director may be provided with official vehicles to perform his labor functions.

6. Authority to sign

6.1. To ensure his activities, the commercial director is granted the right to sign organizational and administrative documents on issues that are part of his functional duties.

Acquainted with the instructions ___________ / ____________ / "__" _______ 20__

The commercial director is a key and very significant figure in the management system of each individual enterprise. For many, it remains a mystery exactly what responsibilities constitute working day of a commercial director.

Small companies often do not have such a position, but large companies do: the commercial director reports directly to the head of the company.

In small companies, they simply recruit individual managers for different departments, and the duties of a commercial director can be taken over by director of company or his deputy.

Speaking generally about the position of commercial director, it is worth noting that this position plays a decisive role in the preparation and implementation of various important company strategies that are aimed at the development of the enterprise.

Most often, sales tasks are handled by the sales director. His responsibilities include developing a sales plan, as well as supervising this plan, finding gaps in the created strategy.

Logistics, marketing, communication with shareholders also fall under the competence of the commercial director. If the enterprise is large, then the commercial director controls the work of the directors of the divisions.

Functional responsibilities of the director

The duties of a commercial director are spelled out in the Articles of Association of any company, and any director follows them.

Development of the company's strategy. The main duty- this is the definition of the company's position in the market, the commercial director is also in charge of overseeing the price segment; sets goals for the company for the short and long term; thinks over ways to fulfill plans.

Organization of joint work different blocks of the company (for example, commercial and financial). The sales director helps ensure the functionality of the non-sales divisions. It is important to ensure that other departments do not interfere with managers, salespeople and other employees from doing work.

Clarification of sales channels... The task of paramount importance is to find out the most promising channels by defining performance criteria. The commercial director is obliged to constantly expand company channels, do not dwell and do not get hung up on any one - such a position has a beneficial effect on the development of the company.

Formation of the work algorithm all stages of sales. Under this responsibility, you need to understand the definition of business processes so that each sales channel is effective, as well as prescribing the algorithms found, monitoring that they work, you need to exclude unnecessary channels that also interfere with the business - this should not be allowed.

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Operational control over sales managers... The human factor is important, in this case, the actions of each individual employee are extremely important, even if the strategy is thought out perfectly. It is important for a commercial director to define a tactical task in order to find out who is the outsider and who is the leader.

Tracking the work of departments, search for measures to improve results. The sales system always needs improvement or change - you cannot clearly draw up a winning scheme once and no longer work on it - this simply does not happen. The adjustments take place constantly, which means that the position of the company in the market changes.

Additional responsibilities

Below are a few more responsibilities that a commercial director is related to. The fulfillment of each duty depends on a particular company, on its size.

Working with important clients takes up a lot of the sales manager's time. Here you can recall the famous Parreto rule: 20 clients of the company bring 80% of all its profits.

It is with such important clients that the commercial director should negotiate, and if the company is smaller, then he can control 50% of the clients.

The commercial director can resolve issues with suppliers of products - especially important if the company specializes in trade.

The commercial director organizes training for employees: this is a special part of a commercial director's job - to improve personnel. Sometimes the commercial director himself gives lectures or teaches, explains the strategy, etc.

Formation price and discount policy: justifying the demand for products, company services, viewing the market, determining the "correct" prices, increasing the company's profitability - all this is in the competence of the chief executive.

Addressing marketing activity issues: marketing and sales are inextricably linked, sometimes 90% of a company's success is correct marketing, therefore, the commercial director devotes a lot of time to him.

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Reducing company costs: This responsibility arises when the company has already achieved high performance, and reducing costs becomes a priority task for the commercial director.

The main thing - income generation... Now it becomes clear that the commercial director has a lot of responsibilities. But those mentioned above are not all.

For example, a commercial director can oversee the assortment of a company, add, change, delete items that are not in demand.

Finally, it remains to say that so a wide range of responsibilities can only be performed by a person with strategic thinking, who has leadership and organizational skills, is responsible and mobile, clearly understands the principles of conduct successful business, with loyal and flexible views.

Today, such directors are in demand who have solid practical experience, have administrative skills, and are able to develop and promote a business. Such managers receive high salary, because their functional responsibilities are large enough and therefore work is paid with dignity.

It is worth mentioning that in various companies, the responsibilities of this manager involve leadership over such components of activities as sales, marketing, advertising, purchasing. Therefore, it is worth saying that the title of the position may sound different, for example, a sales director or a marketing director.

Job responsibilities of the commercial director

The position of a commercial director has practically no boundaries, so the range of his tasks and functions can be quite wide. He can act in the following directions:
  • Development of plans for the activities of an enterprise or organization together with the management, that is, the general director and the society of shareholders.
  • Searching for new ways and opportunities necessary for the company to successfully develop and occupy its niche in the market.
  • Solving tasks in the field of personnel development, for example, salespeople and managers.
  • Market analysis.
  • Sales department management, selection and selection of sales channels.
  • Development of a price policy and range of products or services provided by the company, programs that increase sales.
  • In addition to developing and implementing these programs, such a leader must ensure that they function in a positive way and are implemented.
  • Control over logistics.
  • Drawing up plans and forecasts about the future needs and costs of the company.
In addition to the above responsibilities, the person holding this position may also be responsible for timely and reliable cooperation with suppliers (raw materials, products, services, etc.), resolve issues of all supplies, select suppliers, and participate in planning the company's budget for a certain period of time.

Job description

In each company and organization, the job description of the person holding this position is drawn up taking into account all the features of the activities that the company is engaged in. Therefore, a job description, such as a commercial director of a refinery, and job description of someone working in a similar position in a company that sells household appliances will be quite different.

But, nevertheless, they will also have a general list of tasks and directions in which he should be able to understand and work. this leader.

It is important to understand that a person holding the position of a commercial director must necessarily have the appropriate level of knowledge and skills, as well as experience in leadership positions.

What is the role of a commercial director?

Since this leader has a wide range of responsibilities and tasks, it can be assumed that he plays one of the leading and significant roles in the company.

Not a single important meeting of the company's shareholders can do without his participation, plans and prospects for the development of the organization are not discussed, a budget for the financial year is not formed, only with his approval contracts are concluded with suppliers and companies providing services.

Due to the fact that a commercial director is a person with certain powers, it is important to pay attention to his personal characteristics when hiring him so that you do not have to fight against his use of his official position for personal purposes.

Commercial director's rights and responsibilities

This employee has the following rights:
  • To represent the interests of the company on the issues of its activities government bodies, other organizations, enterprises and institutions.
  • Make information requests from divisions and branches of the company, which are necessary for the implementation of its activities.
  • Submit proposals for the development and improvement of the company for the consideration of shareholders and the CEO.
  • Develop responsibilities for your subordinates.
  • Participate in the preparation, development of documentation related to its activities.
  • Put a signature and a visa on the documentation that is directly related to his activities.
  • Require the management of a firm or enterprise that all organizational and technical conditions for the implementation labor activity have been respected.
  • To interact on issues related to his activities with the heads of other structural divisions.


Any organization, if deemed necessary, has the right to add its own to the above list of these rights.

In most companies a responsibility this employee boils down to the following points:

  • For offenses committed in the course of activities in accordance with the Criminal Code of the Russian Federation, the Civil Code of the Russian Federation.
  • For improper performance or non-performance of official duties prescribed in the job description in accordance with the labor legislation of the Russian Federation.
  • For causing material damage to the company in accordance with the Criminal Code of the Russian Federation, the Civil Code of the Russian Federation.
The management of the organization also has the right to include in the document regulating the activities of the employee (job description), additional clauses on his responsibility.

Duties of the commercial director of LLC

The duties of a commercial director of an LLC, that is, a private company, are largely determined by the specifics of its activities. In most firms, no matter what form (LLC, OJSC or JSC), the commercial director performs the following tasks:
  • deals with the definition of the strategy and policy of the company;
  • makes up the characteristics of the products sold;
  • carries out intracorporate and intercorporate communication on issues that directly relate to the sale of manufactured products;
  • optimizes sales mechanisms and methods.
Also, this manager in an LLC can prepare reports on his activities, organize training for employees, solve some personnel issues and tasks.

Duties of the commercial director of a trading and construction company

For greater clarity, the duties of a commercial director can be considered using the example of a trading and construction company... Responsibilities of the person holding this position in a major construction company , are, as a rule, as follows:
  • he searches for new customers in need of construction services;
  • is engaged in the development of such areas of the company as construction, design;
  • negotiates with suppliers and customers;
  • analyzes competing organizations;
  • prepares documentation, commercial offers concerning the provision of construction services;
  • prepares documents for participation in tenders;
  • controls the quality and terms of construction services rendered by the company.


The main tasks of the commercial director in trading company somewhat different, since all his activities are aimed at selling and promoting the goods being sold on the market in order to increase sales and profits. This manager is engaged in the formation of plans for purchases and sales, carries out the selection and training of sales managers, develops the marketing policy of the organization, draws up systems for motivation and adaptation of personnel.

In whatever area a given leader works, it is very important that his personal characteristics correspond to the level of the position held. Successful in this position will be those people who are sociable, stress-resistant, mobile, able to think strategically, have the makings of a leader, are responsible and can analyze.