Appendix 2 Sample Sales and Purchase Agreement Sales and Purchase Agreement. _______________"____" 200 _______________ ___________________________________________________________________________, hereinafter referred to as the Buyer, represented by the General Director _______________, acting on the basis of the Charter, on the one hand, and

Annex 4 Sample price sheet

Appendix 5 Product Matrix Sample

Appendix 7 Sample supplementary agreement Continued Note 1.1. The Buyer guarantees the provision of its services under section No. 2 to the Supplier only subject to payment for the agreed services of the Buyer within 3 (Three) banking days from the date of

Annex 10 Sample terms of participation in the tender (for suppliers) DEAR SIR! We invite you to take part in the tender: "Formation of a pool of suppliers for a chain of supermarkets" The main criteria for selecting suppliers. The supplier's products have an impeccable and

Appendix 11 Sample Certificate of Completion of Works Certificate of Completion of Works (under a contract for the provision of marketing services) No. ____ _______________ "____" 200 _______________ We, the undersigned, _______________, hereinafter referred to as the Customer, represented by the General Director _______________ _______________ acting on

Appendix 14 Sample Contract for the Provision of Marketing Services Contract for the Provision of Marketing Services No. ____, _______________ "____" 200 _______________, _______________, hereinafter referred to as the Customer, represented by the General Director _______________, acting on the basis of the Charter, on the one hand,

Appendix 15 Sample of the Special Conditions to the Supply Contract Special Conditions to the Retail Supply Contract No. _______________ 200 _______________ y. _______________ "_____" 200 _______________ _______________, hereinafter referred to as the Buyer, represented by the General Director of _______________, acting for

Appendix 16 Sample Distribution Agreement Distribution Agreement No. ____ d. _______________ "_______" 200 _______________ d. Supplier _______________, represented by _______________, acting on the basis of _______________, on the one hand, and Buyer _______________, acting on the basis of the Charter, on the other hand, have concluded

Appendix 18 Sample job description of a promoter APPROVED by General Director _______________ Ivanov I.I. GENERAL PROVISIONS.1.1. The promoter is appointed to the position and dismissed by order

Annex 21 Sample job description for the head of the department for working with network clients APPROVED by General Director _______________ Ivanov I. I. "____" 200 _______________ city Job description _______________ No. _______________ Head of the department for working with network clients1. GENERAL

Appendix 24 Sample Regulations on the Marketing Department APPROVED by the General Director _______________ Ivanov I.I. “_____ 200 _______________ Regulations on the Marketing Department1. GENERAL PROVISIONS.1.1. The Marketing Department is an independent structural unit

Appendix 25 Sample Regulations on the Sales Department APPROVED by General Director _______________ Ivanov I. I. «_______________ 200 _______________ Regulations on the Sales Department1. GENERAL PROVISIONS.1.1. The sales department is an independent structural division of the enterprise,

Development and execution of the job description The job description must contain: - name of the organization - in strict accordance with founding documents. The abbreviated name is indicated below the full name or immediately after it, if it is fixed

Merchandiser presents trading company in trading networks. The main task of the merchandiser is to control the availability of the entire range of the company on the shelves of the store and its location in the most favorable places for buying. This specialist needs special training in marketing and advertising. We have reflected all this in the presented sample. merchandiser job description.

Merchandiser job description

APPROVE
CEO
Surname I.O.________________
"________"_____________ ____ G.

1. General provisions

1.1. The merchandiser belongs to the category of specialists.
1.2. The merchandiser is appointed to the position and dismissed by the order of the head of the enterprise on the proposal of the merchandising manager, marketing director, sales (sales) manager.
1.3. The merchandiser reports directly to the merchandising manager, marketing director, sales (sales) manager.
1.4. During the absence of the merchandiser, his rights and obligations are performed by a person appointed in the prescribed manner.
1.5. A person who has a professional (higher, secondary) education, additional training in merchandising, (without presenting requirements for work experience; work experience of at least 1 year; 2 years; other) or initial professional education, additional training in merchandising and work experience of at least 2 years.
1.6. The merchandiser must know:
- basics of labor legislation;
- Legislation governing commercial activities;
- Fundamentals of civil law, consumer protection law, advertising;
- orders, instructions, orders, instructions and other normative and administrative documents regulating the work of the merchandiser;
- the basics of organizing work to create demand and stimulate sales of goods;
- basics of trade marketing and management;
- characteristics and principles of using merchandising tools;
- types of advertising and the basics of organizing advertising activities;
- principles of organization of retail space and efficient use of retail space;
- models of behavior of buyers in a trading floor;
- psychological types consumers;
- principles of sales organization;
- factors influencing predicted and unplanned purchases;
- methods for evaluating the effectiveness of the display of goods on the trading floor;
- range of offered goods, their main qualitative and consumer characteristics;
- requirements for the preparation and execution of documentation (accounting, reporting, etc.);
- current prices for goods;
- ethics of business communication;
- basic principles of work planning;
- fundamentals of a market economy;
- Fundamentals of psychology and sociology;
- basics of organization of production, labor and management;
- rules and norms of labor protection, safety measures, industrial sanitation and fire protection;
- internal labor regulations.
1.7. The merchandiser is guided in his activities by:
- legislative acts of the Russian Federation;
- the Charter of the company, the Internal Labor Regulations, other regulatory acts of the company;
- orders and directives of the management;
- this job description.

2. Responsibilities of a merchandiser

The merchandiser performs the following official duties:

2.1. It contributes in every possible way to maintaining a positive image of the manufacturer or wholesaler of goods, provides favorable conditions for the promotion of goods on the consumer market and high sales volumes in retail outlets.
2.2. Examines a certain territory (region) where the organization of sales of goods is supposed to be determined in order to determine the places of sale of goods (retail enterprises) and develop schemes for establishing business ties.
2.3. Carries out regular detours assigned to him shopping facilities(points of sale).
2.4. Negotiates with the administration of the point of sale on holding merchandising events (represents the goods and related services, convinces of the need and effectiveness of merchandising, the conclusion of supply contracts, sales contracts, commissions).
2.5. Carries out education and training of service personnel of a trade enterprise in the following areas: the main consumer characteristics of goods; principles for maintaining the concept of displaying goods; bases of motivation of sale of the goods to consumers.
2.6. Merchandiser provides:
2.6.1. favorable conditions for promoting goods to the consumer market;
2.6.2. commodity stocks at points of sale at the required level;
2.6.3. high sales volumes of goods in retail outlets;
2.6.4. carrying out activities for the presentation of goods at points of sale using the following merchandising tools:
a) Space-management - layout (placement, positioning) of goods in ways that encourage impulsive purchases goods;
b) POS designing - placement in the space of points of sale of advertising elements - posters, booklets, product models (hanging, standing, etc.), garlands, flags, advertising commercial equipment(racks, racks, lamps);
c) Stock-control - calculation of the necessary and sufficient quantity (balance) of goods at points of sale, ensuring their availability;
2.6.5. competent and effective positioning of all goods sold by the retailer;
2.6.6. motivation of the administration of points of sale to conclude contracts for the supply, sale, commission (provision of small consignments of goods for commission);
2.6.7. taking measures to maintain long-term relationships with the administration trade enterprises;
2.6.8. taking measures for the reconstruction, repair, replacement of defective or worn advertising elements.
2.7. The merchandiser controls:
2.7.1. status of order fulfillment;
2.7.2. compliance with the concept of laying out goods;
2.7.3. intended use of advertising commercial equipment (displays, racks, shelves, etc.);
2.7.4. condition of advertising elements (wear, damage, death).
2.8. Merchandiser coordinates:
2.8.1. work with retail trade enterprises;
2.8.2. activities for the promotion and sale of goods, which include actions for market research, effective advertising.
2.9. The merchandiser looks after:
2.9.1. laying out the fullest range of products in accordance with merchandising standards, placing and updating promotional materials and equipment;
2.9.2. status of order fulfillment, provision inventory at the points of sale at the required level;
2.9.3. sending an order to a point of sale on time, in terms of sales volume, range, completeness and quality;
2.9.4. the state of accounts receivable for its customers and timely reporting to management about possible delays in payments, as well as other factors affecting the solvency of the client;
2.9.5. dynamics of sales at controlled facilities; prepares reports (weekly, monthly) on goods; informs his/her immediate supervisor about the need for new receipts of goods;
2.9.6. changes in the state of the market identified in the course of work, and for the collection marketing information if necessary.
2.10. Carries out the adjustment of retail prices for goods, consultations of the personnel of the trade enterprise on the establishment of trade allowances (optimal sizes).
2.11. Participates in the organization of advertising campaigns (tastings, samplings, etc.).
2.12. Carries out an analysis of the principles of work in the points of sale of merchandisers of other enterprises; monitoring their work.
2.13. Forms a data bank on points of sale (organizational and legal forms, addresses, details, telephone numbers, names of managers and leading specialists, financial condition, volumes of purchases, etc.).
2.14. Develops merchandising programs (choosing methods for selling goods, developing a technique for displaying goods in various types trade enterprises, selection and budgeting of advertising elements, etc.); organizes the work of a team of merchandisers (training, setting tasks and distributing tasks, monitoring the execution of tasks, etc.).
2.15. Carries out work with retail clients, visits key, network and problem clients according to the established work plan.
2.16. Submit requests to agents (optional) outlet), informs the supervisor and the responsible sales representative of the lack of sufficient products and requests.
2.17. Creates duplicate points of sale, monitors the correct placement of existing ones, improves product placement in relation to competitors' products.
2.18. Informs supervisor and sales representatives about the customer's claims regarding the quantity and quality of the delivered goods in accordance with the supply contract.
2.19. Collects marketing information on behalf of the company.
2.20. He constantly searches for new customers and concludes supply contracts with them.
2.21. The merchandiser must:
2.21.1. timely respond to requests from other employees in the direction professional activity provide the required information in full;
2.21.2. continuously improve their professional level;
2.21.3. honestly and conscientiously fulfill the duties assigned to him;
2.21.4. keep a trade secret;
2.21.5. comply with the rules of internal labor regulations, labor protection, safety, industrial sanitation and fire protection.

3. Rights of the merchandiser

The merchandiser has the right:

3.1. Get acquainted with the draft decisions of the company's management regarding its activities.
3.2. Submit proposals for the management to improve the work related to the responsibilities provided for in this job description.
3.3. Communicate with employees of all departments.
3.4. Request and receive from heads of departments and other specialists information and documents necessary for the performance of their duties.
3.5. Involve specialists from all (individual) structural divisions in solving the tasks assigned to him (if this is provided for by the provisions on structural divisions if not, with the permission of the head of the company).
3.6. Require the management of the enterprise to assist in the performance of their duties and rights.
3.7. Represent the interests of the organization in third-party organizations on issues related to production activities companies.

4. Responsibility of the merchandiser

The merchandiser is responsible for:

4.1. Improper performance or non-performance of their official duties provided for by this job description, to the extent determined by the labor legislation of the Russian Federation.
4.2. Offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of the Russian Federation.
4.3. Causing material damage - within the limits determined by the labor and civil legislation of the Russian Federation.

MERCHANDISER JOB INSTRUCTIONS

MERCHANDISER JOB INSTRUCTIONS
I. General provisions
1.1. Name of the structural subdivision: Branch / City Sales Department (Direct Sales Department); Branch / Representative office
1.2. Reports to (head position): Supervisor
1.3. Is the head (positions of direct reports): no
1.4. Replaces (positions, the functions of which are performed by the employee, in their absence): sales representative (by decision of the management)
1.5. Deputy (positions that perform the functions of an employee in his absence): sales representative
2. Responsibilities
2.1. Works with retail clients.
2.1.1. According to the established work plan, he visits key, network and problem clients.
2.1.2. Monitors the display of the most complete range of products in accordance with merchandising standards, the placement and updating of promotional materials and equipment.
2.1.3. Transfers applications to agents (if desired, outlet). Informs the supervisor and responsible sales representative about the lack of sufficient products and requests.
2.1.4. Creates duplicate points of sale, monitors the correct placement of existing ones, improves product placement in relation to competitors' products.
2.1.5. Informs the supervisor and sales representatives about the client's claims regarding the quantity and quality of the supplied goods in accordance with the supply agreement.
2.1.6. Reports to the immediate management about all changes in the state of the market in the territory entrusted to him, identified in the course of work.
2.2. Collects marketing information on behalf of the company.
2.3. Provides advertising campaigns, promotions, tastings.
3. Administrative work
3.1. budgeting: no
3.2. Scheduling: daily, weekly, monthly
3.3. Reporting: daily, weekly, monthly.
3.4. Personnel work: No
3.5. Document development: no
3.6. Maintains up to date information, databases: contact persons and their management, features of outlets, exact addresses, telephones, operating modes.
4. Has the right to make decisions on issues
4.1. Financial: no
4.2. Choice of partners: no
4.3. Approval of documents: no
5. Documents regulating the work
5.1. External documents: Legislative and normative acts.
5.2. Internal documents: Civil Code Standards, Branch Regulations, Job Description, Internal Labor Regulations, Work Standards for Wholesale and Retail Employees.
6. Criteria for assessing labor efficiency
6.1. Implementation of weekly and monthly planning activities, for which he is responsible.
6.2. Implementation of the quality of weekly and monthly planning activities for which he is responsible.
6.3. Performing weekly and monthly planning activities for which he is responsible.
6.4. Satisfaction of internal customers.
6.5. Satisfaction of external customers.
7. Qualification requirements
7.1. Education: higher, incomplete higher, secondary special
7.2. Special training, permits: no
7.3. Skills: Display and Advertising Techniques
7.4. Experience: Experience in direct sales preferred.
7.5. Professional knowledge:
— Progressive forms and methods of trade and marketing.
- The procedure for concluding supply contracts and processing the necessary documents.
- Conditions for concluding commercial transactions and methods of bringing goods to consumers.

Description

General requirements

1. Knowledge

key documents

The merchandiser knows and complies with: Job Description, Mission of the Company, Job Description, Merchandiser Work Standards, Merchandiser Work Regulations, Product Merchandising and Trade Equipment Placement Standards.

The merchandiser follows all the requirements of the legislation in force in the country and city in which he works, as well as the internal policies and procedures of the Company.

The Merchandiser complies with the Company's Policy regarding the confidentiality of information.

2. Product Knowledge

The merchandiser knows the range of the Company's products (as well as the history of brands), its characteristics (briefly production technology), price segmentation, rules and conditions for its storage.

3. Territory management

The merchandiser knows: 1) 100% TT in the assigned territory, all of them are listed in information system; 2) TT development plans; 3) TT's most intensive hours of operation, methods of purchasing beer and the average purchased quantity of products, purchase frequency, payment methods, beer markup in TT, average sales of each brand of XXX.

The Merchandiser's itinerary (visit plan) is designed taking into account the minimum travel time between TTs and the optimal visiting order (TT opening hours, management presence, peak hours). The merchandiser has a map of the territory.

The merchandiser knows all TTs with the Company's Trading Equipment located on its territory, constantly monitors its movement, safety and intended use (only for XXX products). The merchandiser concludes contracts for the placement of equipment in the TT on its territory, and receives confirmation from M2 in advance.

The merchandiser has information about the activities of competitors in the territory: promotions, ways of supplying TT, price levels for the main SKUs of competitors, types of equipment placed and their availability in the covered retail.

4. Organization of work

All necessary materials and documents (daily reports, price lists, supply contracts, equipment installation contracts, POSM) are available in the amount necessary for daily work.

The merchandiser always has a pen and a marker with him to fill out reporting forms and place price tags.

Merchandiser has it all necessary tools and devices for placing those advertising materials (POSM) that he installs on his own (adhesive tape, scraper, scissors, screwdriver, etc.).

If you have a car, it is in good working order. technical condition, clean and has enough fuel in the tank for the entire route. Merchandiser has it all Required documents to the car. He drives carefully, respecting the Rules traffic. Always arrives at TT at the scheduled time.

The merchandiser is obliged to provide all the necessary data for entering into the information system, is responsible for the timeliness, quality and reliability of the information provided.

The merchandiser is obliged to fill in all the necessary forms of reporting on his activities (both office and field), is responsible for the timeliness, quality and reliability of the reports provided.

Appearance in accordance with the standards of the Company - clean, tidy clothes.

JOB DESCRIPTION AND STANDARD OF WORK OF A MERCHANDISER

Description

TT visit (based on 6 merchandiser steps)

Before visiting

1. Planning and preparation

The merchandiser evaluates his appearance(tidiness) before each visit.

The merchandiser checks the availability of all points in the route.

Merchandiser for each visit (Specific - specific, Measureable - measurable, Achievable - achievable, Relevant - agreed, Time Based - with time frames).

The merchandiser looks through the records of previous visits, remembers the promises made to the client and the current tasks and promotional activities.

The merchandiser prepares all the necessary documents and tools: work permit, POS materials, scissors, adhesive tape, etc.

The merchandiser is positive about every visit.

During the visit

2. Submission

The merchandiser introduces himself to the client (seller) - Name, Company, Brands. (Clearly, Briefly, Professionally).

The merchandiser remembers (writes down) the names of customers (sellers), addresses them by name.

The merchandiser informs the client about the need to inspect the TT.

The merchandiser always receives the client's consent to his actions at the point of sale and enlists his support.

The merchandiser establishes a friendly atmosphere while continuing to focus on the result. Always creative in attracting attention effectively, able to arouse and maintain interest. He is a professional and consultant in the field of beer trade for TT.

3. Inspection of the outlet and assessment of opportunities

The merchandiser carefully inspects the TT outside (POS materials at the entrance) and inside (sales area - all points of sale).

The merchandiser checks the display on the display case and in the refrigerator, price tags and recommended prices, equipment (cleanliness, serviceability); carefully carries out the removal of balances for the analysis of sales in TT.

The merchandiser evaluates the activity of competitors.

The merchandiser is always looking for and implements additional features improving representation in TT. Finds additional points of sale, considers not only the beer section. Analyzes the situation of other suppliers, draws conclusions about the possibilities of TT.

4. Goal Adjustment

The merchandiser, after inspecting the TT and determining the needs of customers, if necessary, adjusts the initial goals according to the SMART scheme, sets priorities.

The merchandiser mentally imagines the course of the presentation, desired result and possible objections.

5. Merchandising

A merchandiser conducts events in TT to promote a particular brand or product packaging, referred to as "merchandising".

The merchandiser is guided by standards (refrigerator, shelf, additional points of sale, corporate block, golden shelf, short lead times, POS materials, etc.).

Merchandiser encourages the Client to have the entire assortment of the Company in stock. Supervises and trains TT staff to display InBev products in accordance with merchandising standards. Supports the display of the Company's products in additional places sales. Agrees with the Client to establish recommended prices for the Company's products. Places POSMs where they have the greatest impact on the consumer. Monitors the correct state of POSM, updates them in a timely manner.

After visiting

6. Administration and evaluation of visit activities

The merchandiser fills out all standard reporting and planning forms directly in TT, enters into the diary important information related to this visit (his promises and agreements reached).

The merchandiser plans the next visit to this TT based on the information received (according to SMART).

The merchandiser evaluates the visit based on the tasks set and the results obtained.

The merchandiser analyzes the visit:
a) if the tasks were not completed, determines the reasons for the failure and possible solutions, sets tasks for the next visit to this point; b) if the tasks are successfully completed, then the Merchandiser determines the skills that helped to achieve this.

The merchandiser uses the positive experience of visiting this TT for other outlets and other visits.

The merchandiser objectively evaluates the effectiveness of his work, the main criterion is the result. In any situation, he finds opportunities for development.

General provisions

1.1. Merchandiser belongs to the category.

1.2. A person who has (fill in) education, additional vocational training in the field of merchandising, at least [value] years of work experience, driver's license category "B".

1.3. Appointment to the position of a merchandiser and dismissal from it is carried out by order of the head upon submission (fill in).

1.4. Merchandiser must know:

1.4.1. orders, instructions, directions, instructions and other normative and administrative documents regulating the work of the merchandiser;

1.4.2. fundamentals of civil law, consumer protection law, advertising;

1.4.3. fundamentals of trade marketing and management;

1.4.4. characteristics and principles of using merchandising tools;

1.4.6. the basics of organizing work to create demand and stimulate sales of goods;

1.4.7. principles of organization of retail space and efficient use of retail space;

1.4.8. principles of sales organization;

1.4.9. methods for evaluating the effectiveness of displaying goods on the trading floor;

1.4.10. the range of goods offered, their main qualitative and consumer characteristics;

1.4.11. current prices for goods;

1.4.12. fundamentals of psychology and sociology;

1.4.13. models of behavior of buyers in the trading floor;

1.4.14. psychological types of consumers;

1.4.15. factors influencing predicted and unplanned purchases;

1.4.16. ethics of business communication;

1.4.17. basic principles of work planning;

1.4.18. fundamentals of a market economy;

1.4.19. requirements for the preparation and execution of documentation (accounting, reporting, etc.);

1.4.20. basics of organization of production, labor and management;

1.4.21. fundamentals of the labor legislation of the Russian Federation;

1.4.22. internal labor regulations;

1.4.23. rules and norms of labor protection, safety measures, industrial sanitation and fire protection;

1.5. The merchandiser reports directly to the administrator trading network(supervisor).

Job Responsibilities

Merchandiser carries the following:

2.1. It contributes in every possible way to maintaining a positive image of the manufacturer or wholesaler of goods, provides favorable conditions for the promotion of goods on the consumer market and high sales volumes in retail outlets.

2.2. Examines a certain territory (region) where the organization of sales of goods is supposed to be determined in order to determine the places of sale of goods (retail enterprises) and develop schemes for establishing business ties.

2.3. Carries out a regular detour of the trade objects (points of sale) assigned to him.

2.4. Negotiates with the administration of the point of sale on holding merchandising events (represents the goods and related services, convinces of the need and effectiveness of merchandising, the conclusion of supply contracts, sales contracts, commissions).

2.5. Carries out education and training of service personnel of a trade enterprise in the following areas: the main consumer characteristics of goods; principles for maintaining the concept of displaying goods; bases of motivation of sale of the goods to consumers.

2.6. Merchandiser provides:

2.6.1. favorable conditions for the promotion of goods on the consumer market.

2.6.2. commodity stocks at points of sale at the required level;

2.6.3. high sales volumes of goods in retail outlets;

2.6.4. Carrying out activities for the presentation of goods at points of sale using the following merchandising tools:

A) Space-management - laying out (placement, positioning) of goods in ways that encourage impulsive purchases of goods;

B) POS designing - placement in the space of points of sale of advertising elements - posters, booklets, models of goods (hanging, standing, etc.), garlands, flags, advertising commercial equipment (racks, racks, lamps);

C) Stock-control - calculation of the necessary and sufficient quantity (balance) of goods at points of sale, ensuring their availability;

2.6.5. competent and effective positioning of all goods sold by the retailer;

2.6.6. motivation of the administration of points of sale to conclude contracts for the supply, sale, commission (provision of small consignments of goods for commission);

2.6.7. taking measures to maintain long-term relations with the administration of trade enterprises.

2.6.8. taking measures for the reconstruction, repair, replacement of defective or worn advertising elements.

2.7. Merchandiser controls:

2.7.1. status of order fulfillment;

2.7.2. compliance with the concept of laying out goods;

2.8. Merchandiser coordinates:

2.8.1. work with retail trade enterprises;

2.8.2. activities for the promotion and sale of goods, which include actions for market research, effective advertising.

2.9. Merchandiser oversees:

2.9.1. laying out the fullest range of products in accordance with merchandising standards, placing and updating promotional materials and equipment;

2.9.2. the state of execution of orders, ensuring inventory at the point of sale at the required level;

2.9.3. sending an order to a point of sale on time, in terms of sales volume, range, completeness and quality;

2.9.4. the state of accounts receivable for its customers and timely reporting to management about possible delays in payments, as well as other factors affecting the solvency of the client;

2.9.5. dynamics of sales at controlled facilities; prepares reports (weekly, monthly, on goods; informs his immediate supervisor about the need for new receipts of goods;

2.9.6. changes in market conditions identified in the course of work, and for the collection of marketing information, if necessary.

2.10. Carries out the adjustment of retail prices for goods, consultations of the personnel of the trade enterprise on the establishment of trade allowances (optimal sizes).

2.12. Carries out an analysis of the principles of work in the points of sale of merchandisers of other enterprises; monitoring their work.

2.13. Forms a data bank on points of sale (organizational and legal forms, addresses, details, telephone numbers, last names and leaders, financial condition, purchase volumes, etc.).

2.14. Develops merchandising programs (selection of methods for the sale of goods, the formation of a technique for laying out goods in various types of trade enterprises, the selection and budgeting of advertising elements, etc.); organizes the work of a team of merchandisers (training, setting tasks and distributing tasks, monitoring the execution of tasks, etc.).

2.15. Carries out work with retail clients, visits key, network and problem clients according to the established work plan.

2.16. Transfers applications to agents (if desired by the outlet), informs the supervisor and the responsible sales representative about the lack of a sufficient number of products and applications.

2.17. Creates duplicate points of sale, monitors the correct placement of existing ones, improves product placement in relation to competitors' products.

2.18. Informs the supervisor and sales representatives about the client's claims regarding the quantity and quality of the supplied goods in accordance with the supply agreement.

2.19. Collects marketing information on behalf of the company.

2.20. He constantly searches for new customers and concludes supply contracts with them.

2.21. Merchandiser must:

2.21.1. timely respond to requests from other employees in the area of ​​professional activity, provide the required information in full;

2.21.2. continuously improve their professional level;

2.21.3. honestly and conscientiously fulfill the tasks assigned to him;

2.21.4. keep a trade secret;

2.21.5. comply with the rules of internal labor regulations, labor protection, safety, industrial sanitation and fire protection.

The rights

Merchandiser has the right:

3.1. Get acquainted with the draft decisions of the company's management regarding its activities.

3.2. Submit proposals to management for improvement of the work related to the responsibilities provided for in this.

3.3. Communicate with employees of all departments.

3.4. Request and receive from departments and other specialists information and documents necessary for the performance of their duties.

3.5. Involve specialists from all (individual) structural divisions in solving the tasks assigned to him (if this is provided for by the regulations on structural divisions, if not, with the permission of the head of the company).

3.6. Require the management of the enterprise to assist in the performance of their duties and rights.

3.7. Represent the interests of the organization in third-party organizations on issues related to the production activities of the company.

Responsibility

4.1. Merchandiser is responsible for:

4.1.1. behind improper performance or failure to fulfill their official duties provided for by this, to the extent determined by the labor legislation of the Russian Federation.

4.1.2. for offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of the Russian Federation.

4.1.3. for causing material damage - within the limits determined by the labor and civil legislation of the Russian Federation.

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Work as a merchandiser — one of the most accessible specialties for those who are aimed at a successful startup and subsequent career. In addition, specialists of this profile are in great demand - retail today is developing more than rapidly. Who is a merchandiser, what does he do, how to get this job, etc. - all the information is presented in the article below.

What is a merchandiser: definition of the concept

The word "merchandise" in translation from English means several concepts at once - this is a product, and commodity science, and even paraphernalia. Adding the ending “er” to it means a profession (specialty), that is, the concept of “merchandiser” means nothing more than “product specialist”.

Russian reality is not far from English grammar, since it is customary to call merchandisers employees responsible for sales promotion. That is, its main task is to increase sales in specific outlets.

Merchandiser or Merchandiser - which is correct?

Merchandiser is an anglicism that has not yet taken a strong position in the Russian language, so the question of its correct spelling and pronunciation in the Russian version cannot have an unambiguous answer. In the original language, the word is written as "merchandiser", where the letter "a" is pronounced as a cross between "a" and "e". That is, in a discussion about how it is right - Merchandiser or Merchandiser both sides can be considered right.

In part, as an arbitrator in this dispute, Internet search engines can be involved, which prefer the first option (writing through the letter “a” in the second syllable). But it is impossible to draw conclusions about the unconditional and unconditional correctness of this version on this basis.

What is the work of a merchandiser: job description, main responsibilities

Work as a merchandiser, contrary to popular belief, does not at all mean the fulfillment of duties limited to laying out goods on supermarket shelves. Sales promotion and sales increase is always the result integrated approach to the trading process, which includes a wide range of actions.

Yes, in job responsibilities of a merchandiser typically includes the following functionality:

• study of consumer demand, including depending on the characteristics target audience, seasonality indicators and other factors;
• participation in the assortment policy of the company in terms of the outlet to which a specific merchandiser is assigned (formation and maintenance of the assortment, management of balances, stock, etc.);
• organization of the design of the trading floor (ensuring the arrangement of equipment, optimal lighting, sound, etc.);
• ensuring free movement of buyers trading floor and last choice the right goods without the help of sellers or with minimal help (analysis of the display of goods and control over compliance with accepted standards);
• production of a competitive analysis in terms of promoting a similar product or substitutes (substitute products);
• reporting on the results of using marketing tools and monitoring the growth of sales of goods.

This list of responsibilities can be expanded or specified depending on the goals of the company or a particular store, as well as trade, pricing and assortment policies. That is, the answer to the question what does a merchandiser do, can only be approximate - the functionality sometimes differs even among fellow merchandisers working in the same company, but at different sites.

What does a merchandiser do in a supermarket

Supermarket and hypermarket are the most popular and promising sales formats in retail (retail). It is in self-service stores, according to various sites that advertise open vacancies and job searches, that merchandisers are most often required.

Everything is logical, because it is in such trading conditions that merchandiser work(subject to quality execution) is one of the key guarantees for increasing sales and promoting specific products on the market.

For comparison: in smaller retail outlets that do not involve self-service (small shops, kiosks, pavilions), the method of displaying goods does not really matter. This is due to the fact that the main goal of observing a certain display technology is a psychological impact on the buyer (location of more expensive goods at the visitor’s eye level, ensuring the effect of having an assortment, etc.), and with a different sales format, the costs of merchandiser services, as a rule, do not have economic justification.

What is the job of a merchandiser in an online store

Often on specialized sites you can find ads about the availability open vacancy merchandiser in the online store. A logical question arises: if a merchandiser is a specialist serving the retail zone, then how can he be useful in the field of distance selling?

Don't know your rights?

Based on the name of the profession, then nothing. In these cases, the employer simply substitutes concepts, announcing the search for a merchandiser, although in fact he needs a marketer. The duties of these specialists are generally similar - at least in terms of strategic interests.

Therefore, having a desire to get a job work as a merchandiser and studying the relevant offers, you need to pay attention to the sales format declared by the employer.

Merchandiser Supervisor: Tasks and Responsibilities

The profession of a supervisor to the uninitiated seems even more exotic than a merchandiser. But in fact, they are most directly related to each other, since the supervisor is none other than the head of the merchandisers.

The work of a merchandising supervisor (the correct title of the position is “merchandising supervisor”) is predominantly analytical in nature. His task is to collect data on the dynamics of sales growth in outlets controlled by him. The responsibility for the transfer of such information lies with the merchandisers serving these points.

However, despite the fact that the supervisor is a leader, he usually does not have the right to hire, fire or discipline his subordinates. Its functions are limited to the systematization of the information received and the transfer of the results of the analyzes to senior management with conclusions and recommendations for the further organization of work to promote sales.

Sometimes, the development of a planogram is added to the duties of supervisors - a scheme for laying out goods on store shelves. But this rarely happens and generally contradicts the essence of the position: such actions require a professional approach and fall within the competence of marketing specialists.

Mobile and stationary merchandiser - what's the difference?

Based on the methods of performing duties, the content of the job description and the place work of merchandisers can be divided into two categories:

• mobile merchandiser;
• stationary merchandiser.

The differences between them are obvious and follow from the very title of the position. So, mobile merchandiser(aka calling) is not assigned to a specific outlet. His responsibilities include sequential visits to various stores of the network to alternately perform the work functionality in each of them.

Stationary merchandiser, in contrast, serves only one store on a permanent basis. Of course, it is possible to move an employee from one outlet to another, but this will also be permanent.

There is another type of merchandisers that combines the features of both categories - universal. It is typical for him flexible schedule work, providing for the performance of the functions of both a mobile and a stationary employee, depending on the task.

Responsibilities of a merchandiser: for resume and further work

Work as a merchandiser- a great option for a career start, besides, it does not require special education. Often, when inviting employees to this position, employers do not attach importance to the presence or absence of work experience, so there are always enough people who want to get such a job.

In order to correctly compose a resume that could be of interest to the employer, you need to know the basic requirements for applicants. Of course, their list may vary, but the main points remain unchanged:

• endearing appearance;
• stress resistance;
• endurance;
• activity;
• ability and willingness to take responsibility for decisions made.

As for special skills, their presence is not at all necessary, although if in merchandiser resume ability to conduct competitive analysis or mastering the technology of laying out goods, the chances of the job seeker to get a job will increase markedly.

In cases where the desired position is merchandiser, duties which include, among other things, maintaining the assortment and managing stocks, it will not be superfluous to have experience working with a specialized software, designed to carry out accounting of inventory items. If such a skill is present, it must be mentioned in the resume, if not, in no case should you embellish your knowledge and skills, otherwise your work experience risks being cut short at the beginning of the probationary period.

Those who doubt the ability to correctly state their own merits and achievements, it is better to use the skills of using the Internet and download merchandiser resume sample. Better - several options and choose the most suitable from them.

Job description of a merchandiser: what to look for when applying for a job

Information for those who have successfully completed the stages of compiling a resume and participating in an interview and have been accepted for the position of a merchandiser: in case of employment, in addition to employment contract the employee must sign some more documents, including the job description.

Before you put your signature, you must study the contents of the instructions and pay special attention to the following points:

• “Subordination” (usually located in the “General Provisions” section at the very beginning of the document) - leaders need to be known not only by sight, but also by position, so as not to get into an awkward situation;
• “Functional Limits” (in the “Functions” section) - in order to clearly represent the scope of their official duties;
• “Responsibilities” (in the section of the same name) - to have an idea of ​​​​how exactly it is necessary to perform the assigned functions;
• “Responsibility” (in the section of the same name) - for the preventive resolution of the issue of the grounds for its occurrence.