How to become number 1 igor mann. A proven method for career and personal growth

I never thought that I was specifically, purposefully, purposefully and systematically engaged in creating my brand (although many people think that this is what I do).

Let me tell you a story.

Several years ago I received a letter from a consultant (let's call him Stepan) with the following request: “Igor, could you make me as famous in my field as you are famous in marketing. You are # 1 in marketing. I also want to be No. 1, but in my field. "

Shortly before our meeting with Stepan, I discovered mind mapping (building memory maps) with great pleasure.

I always liked solving new problems, and I replied to Stepan that I would think about whether I could tell him how he became so famous in marketing, and whether he could use my experience.

Yes, they call me a guru, a leading marketing specialist, the most famous marketing specialist ... But really, how did it happen and what needs to be done to repeat it in another area?

Let me explain right away: I really consider myself No. 1 in Russian marketing. Not a guru, but No. 1.

Why? I have done and am doing a lot to promote and popularize it, give lectures, consult, wrote ten books, all of them are original and one of a kind.

I was the cover face of Company magazine when I joined Avaya in 2000 as Marketing Director for Central Eastern Europe, the Middle East and Africa, with responsibility for marketing in 68 countries around the world.

Marketing 100% is the first and only book so far on how to become a good marketing manager. It is, perhaps, the best-selling book in Russia: its total circulation is more than 100 thousand copies.

Marketing Machine is the first book in Russia on how to become and be a good marketing director.

"Marketing without a budget" was the most expensive marketing book in our country, Philip Kotler gave a very good review for it (I don't know of any other book by a Russian author with a review from an international marketing guru).

Returnees and Points of Contact are perhaps the only books of their kind about customer return marketing and the points of contact between a company and its customers (I have never seen a book on this topic in the West either).

I was the only Russian speaker at the first international marketing forum, which was hosted by Philip Kotler in 2012.

I can go on ... But it seems already enough.

I also consider myself # 1 on customer focus.

I sat down at my computer, launched MindManager and started drawing a map. And here's what I got (the map is also posted on the MYTH website:

It turns out that in order to repeat my path, you need to do simple and understandable things (see the first level).

Set a goal (for example, "Become No. 1 in ...").

Audit yourself.

Constantly and systematically engage in personal and professional development.

It is imperative (I emphasize: it is imperative) to achieve high results in what you do. Without "records", achievements, "business cards", first-class projects and results, you are definitely not # 1.

And in the last place in this algorithm is promotion. It should be, but it is not a decisive factor in success.

The components of these large items can be detailed.

And when you reach your goal - becoming # 1 - you will need to adjust your goal, raise the bar, or set a completely new goal for yourself.

Naturally, such a simple answer to Stepan (remember: he is a consultant) would not have been enough, and I "dived" into books devoted to this issue and the Internet.

"Number 1. How to be the best at what you do"

Igor Mann

A proven method for career and personal growth

Mind map that will help you understand yourselfIgor Mann is # 1 in Russian marketingA proven method for personal and career growth

Smartphone Tablet E-mail Computer books

Who will benefit from the book

Anyone who feels they can become number 1

Anyone who is really ready to work on themselves to achieve the goal

There is a well-known exercise: "Who do I see myself in five years", which well reflects the level of a person's ambitions. Often people give the answer “I want to be number 1, the main authority in the industry”, but few people really do something to achieve the chosen goal, especially within the agreed time frame. And only the actions taken (and their results) give an idea of the real scale of the individual.

And “making yourself” is not easy: too much influences the result. There are no unimportant details here. As in everything, you need to act in a planned manner.

Why buy this book?

This book offers just such a plan, a checklist, which is easy to modify for you personally. After reading and filling in special tables (a cut of strengths and weaknesses, setting priorities, ways of developing key skills, changing your image, methods of promoting yourself), you will receive step by step algorithm how from the point where you are now to get to the point where you want to be.

Mind map that will help you understand yourself and the procedure.

Examples of dozens of people form the basis of the book.

Reader Reviews

When I was in university in my first year, my friend told me: “Gagarin flew into space at the age of 27. What do you think we will achieve in 10 years? "

If you are reading a review of Igor Mann's book How to Become No. 1, it means that you are not devoid of serious ambitions, like me.

I believe that learning how to become rich is a must from a millionaire; how to cook - from the chef, and that: “how to become No. 1” - from the one who became them.

I liked that the book is well structured. It starts by creating a personal How to Become # 1 card. Many of the personal skills included in the map are taught by the Russian School of Management in its trainings. We know how important they are.

The book gives you the opportunity to balance your "victory plan" not only with traditional development methods, but also with recommendations for networking and hobbies - for example, such enriching as travel

Dmitry Mikhailov, business coach of the Russian School of Management
Link to the original publication

Today I would like to introduce you to a book that came out quite recently and is called "Number 1". It's about how to become the best in your field. The author of the book is the founder of the publishing house Mann Ivanov and Ferber. This alone suggests that the book should be read by everyone who is interested in the way of thinking of successful people.

WHAT IS THIS BOOK?

This is a book about self-development. How to become a leader in your field. About self-development and self-improvement. I believe that the book will be of particular interest to all employees of mental labor. Managers, individual entrepreneurs, heads of sales departments, directors of enterprises, students, etc. This is a book about what areas of life and what qualities you should pay attention to in order to get closer to your goals and, what the hell is not joking, become number 1 in your niche.

I liked the book. Short, compact, laconic.

Oleg Nikolaev, garagebiz.ru

I have a habit of reading books with my phone in my hand. I used to read with a marker, then with stickers, then folded pages, and now with a phone.
I write down all interesting thoughts, quotes and personal reflection in my "Notes" and periodically return to them, while getting a good shake-up.

I habitually began to read Igor Mann's new book "Number 1" with a phone in my hand. And then my technology "failed". More precisely, I "failed" myself. In the course of reading the book, I habitually opened the note I needed and added there what was interesting to me.

I'm tired! I'm tired of jumping from note to note, because you can make notes from almost every page of the book! Everyone! In short, Mann broke my methodology of reading books and now, following the steps of reading this book, I have only one Note. It is called - "Number 1. Very briefly"

Maxim Batyrev

The book is so good that I bought it 3 more copies - gave it to clients!

Roman Maslennikov,
CEO and partner of PR-agency "PROSTOR: PR & Consulting"

Soon after its release, the book took 1st place in the rating of business bestsellers on Ozone for several days - a result that is almost unique, since the top lines of this rating are densely occupied by books for parents. Stephen Covey sometimes breaks into the first position, a couple of times my book succeeded ... in general, a serious application for the # 1 business bestseller of the year.

I both like and dislike the book. But an ambitious person should definitely read it- I'll explain why a little later.

Alexander Levitas

What can I say? Good! I waited a long time for its release, although I was familiar with the content. Why do I like her? First, I get results from the implementation of the ideas outlined in the book. Secondly, I like good business books.

For me, a good business book: it gives ideas for development (professional, personal, financial), contains material based on personal experience the author. Those. "Fair practice" packed into an interesting text and published in good quality... It is especially valuable when the author is Russian (more ideas can be realized in our realities).

Vitaly Govorukhin

If you want to build unique and successful personal branding in your industry, book Igor Mann "No. 1. How to become the best at what you do"- For you.

The book is very easy to read because it is written understandable language for a reader of any level.

If you are new to business, you can develop a personalized program to become a leader in your segment. And if you have already achieved the heights of success, then you can analyze and adjust your actions so that newcomers do not catch up with you.

For example, I also introduce myself as Igor Mann, without a middle name. And besides, my eastern patronymic is difficult to pronounce :)). I say: “My name is Murat. Murat Turgunov ". Murat is a very rare name in the field of consulting, so it is easy to remember. And so that my surname is correctly pronounced and / or written, I recall another well-known, but similar surname - Turgenev.

What is the essence of the book? The competition is intensifying now. Clients want to deal with the best in their segment - with experts. I am convinced that many of you would like to become an unsurpassed leader among competitors.

The book "# 1. How to Be the Best at What You Do" is about self-marketing and personal growth. Thank you, Igor, for a good book!

Murat Turgunov
Link to the original publication

230 pages of the book are read in one breath. This is not just a book, this is a work plan, by fulfilling which you will not only consolidate knowledge, but also take your first step on the way to the N1 person!
The book will help structure your knowledge and give you a clear picture of WHAT to do. To the question HOW? the list of books, which the author advises after each topic, answers in more detail. I have never seen so many useful books.

Using the materials of the book, I conducted my master class for law students, which received many positive reviews.

Chermen Dzotov

If you sit at the foot of the mountain and wait, you can see how competitors are already placing their flags at the top. If you want to succeed and be number one in life, then it's time to start taking action.

Have you already decided that you will definitely become number 1 in your favorite business? If yes, then especially for you, we have collected seven golden rules that will help you conquer any Everest.

Work in a 24/7 style. For starters, forget about the 8-hour workday or 4-hour work week. This is such an intelligent divorce for "freeloaders". Results of the famous study of laureate chess players Nobel Prize Herbert Simon's "10-year rule" is set: no one has achieved outstanding chess success after less than 10 years of intense training. Number 1 cannot be lazy.

Set a goal with a giant Ts. Your Goal should be a Goal with a capital letter. When formulating it, use the SMART model. The goal should be specific - specific; measurable - measurable; attainable - attainable; relevant - significant; time-bounded - associated with a specific date. Let your Goal be as ambitious as possible. Small goals, tiny plans and tiny conquests are definitely not for those who want to be Number 1 in their business. Leave them for those who want to be Number 3452.

Face it. Divide the sheet into 4 parts and do a SWOT analysis where (S) are yours strengths, (W) - your weaknesses, (O) - your opportunities (O) and (T) - threats to you at the moment. Don't be afraid to face it. Talk to colleagues, your boss, friends - this way you will get an objective, sometimes hard, real, life SWOT. You will be able to look at yourself from the other side. Your task now is to multiply strengths and get rid of weaknesses.

Get a black belt for self-presentation. Think about how you introduce yourself to other people. “I am Vasya, I have ... this ... my own business plastic windows"Is not the best option. Also pay attention to what your nicknames, avatars, mail domains and address are. Email... Be sure to prepare a 30-second self-presentation; the answer to the question "What are you proud of?" and a couple of icebreakers. Icebreakers are questions that help to liberate the interlocutor or start communicating with him. For example: Which country did you like the most? What movie have you watched more than once? Who was the most famous person who have you met?

Choose a Teacher and follow him. There is a famous phrase: "When the student is ready, the teacher appears." If you take it literally, then the teacher can wait a lifetime. With mentors - like with girls: I chose and went to "conquer". True, you need to do this politely and carefully. The mentor can be your boss; a person of authority in the field in which you work; it could be your supervisor or the guru you met at the conference. You can ask him for advice and share your successes. You can't - pull the mentor over trifles and impose too much. The highest gratitude for your teacher is to become his best student.

Explore the secrets non-verbal communication. About appearance(body, clothes, accessories) we won't talk. It is already clear to everyone that, whatever one may say, they are “greeted by their clothes”. But we advise you to pay attention to the means of non-verbal communication: to gestures, facial expressions, intonation. For example, it is very important to be able to shake hands correctly: moderately short (one or two strokes) and moderately weak. In addition, we do not like fussy people very much. In general, any person can be "counted" by gestures. If, for example, the interlocutor drum his fingers, shakes his leg, looks around, looks around - all this suggests that he is bored. The interest can be "read" if the interlocutor sits still, tilts forward, or nods.

Be your word. It is important for number 1 to always keep their promises. And it is especially important to be punctual always and everywhere: come on time to a meeting, negotiations; submit work on time; make a call on time; close the project on time; send the letter on time. If you were asked to call back in 15 minutes, that means ... (guess?) ... that you need to call in 15 minutes! Not 2 hours later. Procter & Gamble has a great rule of thumb: if you don't show up five minutes early, you are five minutes late.

Of course, everyone has different ways to achieve the goal of "Become No. 1 in your business." The main companions here are desire, will and perseverance. And the main rule is that only actions count. If you just sit at the foot of Everest, trying to read all the leadership books in the world, you can see how your competitors are already planting their flags at the top of the mountain.

Good luck future # 1!

Based on materials from Igor Mann's book "Number 1. How to become the best at what you do" Igor Mann

All rights reserved. No part electronic version this book may not be reproduced in any form or by any means, including posting on the Internet and in corporate networks, for private and public use without written permission from the copyright holder.

Legal support of the publishing house is provided by the law firm "Vegas-Lex"

* * *

Dedicated to the first

From the author

I never thought that I was somehow specifically, purposefully, purposefully and systematically engaged in the creation of my brand (although many people think that this is what I do).

Let me tell you a story.

Shortly before our meeting with Stepan, I discovered mind mapping (building memory maps) with great pleasure.

I always liked solving new problems, and I replied to Stepan that I would think about whether I could tell him how he became so famous in marketing, and whether he could use my experience.

Yes, they call me a guru, a leading marketing specialist, the most famous marketing specialist ... But really, how did it happen and what needs to be done to repeat it in another area?

Let me explain right away: I really consider myself No. 1 in Russian marketing. Not a guru, but No. 1.

Why? I have done and am doing a lot to promote and popularize it, give lectures, consult, wrote ten books, all of them are original and one of a kind.

I was the cover face of Company magazine when I joined Avaya in 2000 as Marketing Director for Central Eastern Europe, the Middle East and Africa, with responsibility for marketing in 68 countries around the world.

famous marketer Igor Mann does not suffer from excessive modesty. “Yes, I'm the best,” he says bluntly and has the right to do so. In this book, Igor Borisovich teaches how to become the same - the first and best in his field. All this is absolutely free - you just need to read, delve into and learn. Ready?

Who is this book for?

In general, there are no restrictions. The only thing is to be ready for analysis and detailed analysis of your skills. There are no universal algorithms in this book, everything is individual. So this book is for you if:

you strive for the best;
you are used to setting a goal for yourself;
or want to learn it;
you are not afraid of working on yourself;
you are willing to admit your shortcomings;
you know how to understand and analyze what is written;
you want to change your life and make it better, more conscious, more interesting.

How does this book work?

Everything is simple - in the complex of theory and practice. The author leads the reader one step at a time - from the point at which you are standing right now to the one where you want to be, closer and closer to the goal. All you need to do is answer questions as honestly as possible, complete assignments, and follow directions. Here's an example: remember your skills and identify the most important ones. Independently assess how developed this skill is and how important it is to develop it. Mann himself noted the ability to write as one of the most important skills for himself. Yes, he has developed this skill well, but his priority in its development is only average. Why - yes, because other skills are more important for him, and it is them that must be developed in the first place.

Nine reasons to read Igor Mann's book

1. Because it's Mann himself! Head of Mann, Ivanov and Ferber Publishing House, author of business books, business trainer, Ph.D. in economics, marketer from God and in general. He is an engineer-economist by profession, worked as a teacher at the department called " Foreign economic activity and overseas experience management ”, and at the same time conducted lectures and consultations throughout the country. Then he went into marketing and gradually rose to the position of Regional Marketing Director. In 2003, Igor Mann wrote his first book, Marketing 100%: How to Become a Good Marketing Manager, which quickly became a bestseller. And the author received the title of a guru of domestic marketing. Then there were books - "Marketing Machine: How to Become a Good Marketing Director", "Marketing Arithmetic for CEOs", " Good year" and others. Now the name Mann is a guarantee of professionalism and truly unique and useful content.

Igor Borisovich knows everything about himself. He has already made himself Number One in Russian marketing and in the topic of customer focus. This pedestal cannot be shaken - now it has every right to teach others.

2. Mind-map, or roadmap - this is the main technique on which the entire book rests. According to Mann, all you have to do is create your map and develop your algorithm for becoming Number One. The roadmap is ready-made directions: where to go, what to do, which people to meet, which books to read (Mann even recommends bibliography). Turned out of the way - lost, look for the way back. I took a step back - stop, think, take two forward.

3. Individuality. All the recommendations given by the author can and should be adapted for yourself. For me, for you, for any reader. To do this, you need to carefully read and fill in the tables and create your own roadmap. Not Igor Mann, not Vasya Pchelkin, but his own. For example, identify your strengths and weaknesses, your opportunities and threats that may arise from the outside. Here's how Mann did it:

Accordingly, the reader must complete these fields on his own. In addition to those listed in the table, there is the definition of main priorities, basic skills, your own image and options for changing it, ways of self-promotion, and so on.

4. Lots of practice. It is not for nothing that Mann conducts lectures and master classes: he knows that any theory must be supported by practice, otherwise the reader will simply fall asleep. As a practice in this book - filling out the map, plus a workbook, where you also need to write down thoughts every five minutes of reading. Yes, because of this, you read the book longer - but it's worth it. And if you do not like to strain your brains - maybe then you shouldn't even start reading?

5. Real stories of people. Living examples of those who have already become number one or are approaching this peak are artfully woven into each chapter. If we are talking about a hobby, Mann mentions that Mikhail Ivanov is fond of triathlon, and Radislav Gandapas is fond of golf. We are discussing how to dress to become the first - casually mentions Trump, they say, he looks like his millions. I remember the story from the life of Mann himself. In the chapter on ratings and awards, the author recalls how as a child he rested in a pioneer camp and participated in competitions. On the last day, the winner was determined among the teams. At first, the results were approximately equal, Igor's team was four points behind. The pull-up competition was decisive: the opponent pulled himself up 17 times, which means that Igor should not have given way. Considering that he had never pulled up more than 10 times before, it was not easy for him. But for the sake of victory, he had to do it - and he did. Little Igor's squad won, and he himself became a hero of the camp and remembered this moment for the rest of his life. So he participates in the ratings, and invariably remains No. 1.

6. Motivation. The book not only leads along the yellow brick road - it motivates to start the journey and reach the finish line. Do, do, do. Think, think, think. Bad thought, come on - all these calls to action in the book in abundance.

7. Good literary language. Well, really, reading Mann is a pleasure. No abstruse reasoning, no water - only the most important and useful, and besides, written in a simple language that everyone understands. Mann speaks exactly as he reads, and reads as he speaks.

8. Useful Tips... Really useful: as a rule, Mann tells how he acts himself, what he does and how it helps him. For example, he talks about a sense of humor, explains that it needs to be developed. To smile more often is not to grin, but sincerely. Do you know what Mann himself does? To remember how important a smile is, he sticks stickers in the form of emoticons on work items: notebooks, business card holder, wallet. Surprisingly, it works!

Or, for example, he talks about self-presentation, in particular, choosing a nickname and an avatar. He does not just speak, but reveals secrets, as he did himself. On Skype and on Twitter, he appears as mannketing, on Yandex.Mail - [email protected] And on his avatar there is a photo or the cover of a new book. Auto-signature in mail also matters. Mann gives the example of a person who signs himself as "The Most Ambitious Person in City C." This works too.

9. Humor. An invaluable quality: most of our business literature, to put it mildly, does not spoil its readers with subtle humor. Mann was born in Odessa, it is in his blood. At the same time, humor, of course - not vulgar jokes about Rabinovich - everything is much more subtle, more vital. For example, he talks about drawing up a SWOT analysis: this is one of the methods for analyzing personality, business, or whatever. The occupation is quite difficult, there is a chance to slip into the country of rosoponia or give a biased assessment. It is difficult to admit to yourself that not everyone loves and respects you, for this Mann advises to honestly talk with family, friends, and superiors. And even better - drink wine, relax and cut the truth-womb.

Let's see an example

Consider one specific point in the book. Let's take the simplest thing - communications. By the way you communicate with other people, they draw conclusions about you. This is what Igor Mann proposes to evaluate and analyze.

Literacy.Here, without comments, a person who writes with errors, no one will take seriously. Read more good books to visually see the correct spelling of words. Expand your vocabulary and even use proofing programs in Word documents. Read the portal « Diploma. ru "and Rosenthal's textbook.

Email.In order not to suffocate under the load of letters, use unspoken rules: if you have already sent 3 letters, but have not received an answer, it is better to call. Put the main subject of the letter, request or proposal at the very beginning. Do not abuse copies - mailing to several recipients.

Tphone, SMS, messengers.Whoever is more convenient - to hear the voice or to be limited to sms. Mann is actively using Viber. You should also remember about telephone etiquette: its rules can be viewed on the website of the Beeline company.

If you prioritize communication media, then Mann's first place is mail, then phone, and then social media... Everyone has their own balance.

Ability to write well- including letters, reports, documents, notes, articles. Texts should be coherent, structured, at the same time simple and understandable. For convenience, divide texts into paragraphs - the more, the better.

Foreign languages.It is difficult to become the first without English in our country, but it is possible. But it's better not to risk it and learn languages. Now this is not a problem - there are many courses online.

Another subject for analysis is your raw data. Everything is how you look, what your interface is.

Growth.Research shows that taller people do better. Why? Maybe. self-esteem is higher, perhaps there are fewer complexes. What to do? Buy shoes with heels (this technique is used by many pop stars), choose the right clothes, and develop posture.

Weight.And so it is clear - modern successful people slim and athletic. There is only one way out - to do fitness, eat right and lead healthy image life.

Gait.Look at yourself in the mirror more often, make a video to look at yourself from the outside. Draw conclusions and correct shortcomings. O general tone.To be more productive, learn to switch from rest to work, and vice versa. Igor Mann watches TV shows not at home on the couch, but while running on an ellipse simulator. Reading business literature is also a leisure, but at the same time it is a rewarding activity.

Voice.A beautiful, velvety, deep tone of voice will give you a few points in your piggy bank. If you are unlucky and you have an unpleasant voice or a defect in fiction, it is better to contact a specialist. Rap singer Oksimiron, for example, was born with a rather squeaky voice, but he successfully corrected this shortcoming.

Conclusion

The book will be useful to everyone regardless of the field of activity. Just read and follow the instructions - Igor Mann says it.