A ready-made business plan: how to open a private school. Business planning of educational institutions Business development plan of educational institutions

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Paid educational services

The choice of the number and type of provided paid services depends on the direction of your business.

There are such types of educational services:

Education of preschoolers, their preparation for school.
Primary, secondary and higher professional education.
Special training for university graduates.
Additional education for adults.
Providing tutoring services to students from other institutions.
Courses for applicants, refresher courses.
Foreign language courses.
Courses for children of subjects not included in school curriculum... For example, choreography, design, music.
Inclusive education for children and adults.

All of the above are not all services that a private educational institution can provide. It is possible to organize services for the protection of children, their health improvement, arrange cultural events and develop their leisure time.

When choosing a direction, you can focus on one and provide services only in its direction, or choose several at once and develop them in parallel.

How to start opening a higher education institution?

At the very beginning, it is worth deciding on the profile direction of your educational institution... After that, it's worth starting to create a business plan. It should contain the following items:

Educational charter.
Curriculum plan.
Methodical developments.
Job descriptions for personnel.
Registration of a license for activities in the Ministry of Education.

It will not be easy to create your own university from scratch, it is better to stay on any popular courses: foreign languages, design, programming, training of masters of make-up and hairdressing.

Of course, you can start a business with the opening of a university, but it should be borne in mind that its popularity will depend on accreditation and on how highly the diploma is quoted.

Obtaining a license to open a private, higher educational institution

A license to open an educational institution must be mandatory, without it you will not be able to conduct business in this area and issue certified diplomas to graduates.

In order to obtain a license, you will need to contact the Ministry of Education and provide them with a package of documents, which includes:

Application for a license, which will indicate a detailed list of educational programs and services of the institution.
Submit a reference on the faculty and expected customer flow.
Provide a lease agreement, as well as information about the state of the premises of the educational institution.
It will take constituent documents, certificate of business registration, certificate of registration with the tax service.
Provide reporting information on material and technical support organizations.
Provide a list of acquired scientific and fiction literature.

After a specially appointed commission, the university can obtain a license for future activities. In addition, it is worth taking care of state accreditation - this is a document that will allow you to issue diplomas state standard which are valued higher by students and employers.

Be prepared for the fact that the accreditation of the educational institution passes every five years, so it is worth taking care of the quality of the services provided, the staff of the staff and the corresponding material and information support.

Budget places

The business plan of the university should contain a clause on the creation of budget places for students. Recently, commercial educational institutions have been able to open such places, but in a strictly limited number and in certain directions.

The list of directions for which budget places are available:

Education, pedagogy.
Natural Sciences.
Humanitarian sciences.
Economics and Management.
Informatics, computer technology.

Teaching Staff

The profitability of the enterprise, its reputation and the number of those wishing to enter it largely depends on the recruited teaching staff. Qualified specialists, capable of delivering information in an original way, not boring lectures and finding an approach to all students, are simply worth their weight in gold. It can be very difficult to find such a specialist, since such people often do not sit without work for a long time and very rarely move from one place of work to another, even to more favorable conditions.

At the very beginning of the work of your university, the teaching staff may be fickle, but in the future it is recommended to conclude contracts and hire a professional staff of teachers for long-term cooperation.

Often, teachers working in private educational institutions are registered as individual entrepreneurs, which implies the absence of additional licenses for their activities. This is beneficial enough for the leader, but not for themselves. With such a scheme of actions, they cannot get several jobs at the same time.

In this material:

Education is an area where people do not regret investing, since the prospects opened up can more than recoup the costs incurred. With this in mind entrepreneurial activity in the field of education brings high incomes to its owners. The business plan of the educational institution contains helpful advice about the registration and organization of the project, as well as financial analytics.

Description of the business idea, relevance, project goals

Development of a variety of private educational institutions today, numerous reforms in this area contribute. Non-state educational institutions today train specialists who are not inferior to graduates of public schools, colleges and universities.

In the case of accreditation, a private educational institution receives the possibility of state financial support.

List of services provided by the educational institution

The specific services of an educational institution are differentiated depending on the type of institution and the form of education. Today, Russian private organizations provide the following types educational services:

preschool education and preschool training;
primary, secondary and higher vocational education;
postgraduate specialized training;
additional education for the adult category of students;
education of orphans and children left without parental care and legal representatives;
special education for children with disabilities;
additional education and training for children;
other services.

The list clearly reflects the large number of educational services provided by private organizations today. Some institutions specialize in specific types of training, others combine several types of educational services at the same time.

Market and Competition Analysis

The market in the field of education today is quite wide and provides its clients with a variety of forms and types of private educational institutions and training programs. In the competitive struggle, the owners of organizations strive to provide their clients with a wide range of services, accreditation of a diploma or document confirming the completion of training, employment after graduation and various additional options. The attractiveness of the institution in the eyes of clients and its relevance directly depend on the quality of the educational services provided, the professionalism of the employees, the choice of the path of subsequent employment and the pricing policy of the college or school.

Organizational plan

Registration and licensing

The process of state registration of educational institutions practically does not differ from the process of registration of any organization. It is necessary to submit a package of documents to the state registering authority, choose a taxation system, and also decide on the form of registration: a limited liability company, joint-stock company open or closed type. the federal law Russian Federation"On Education" defines the specifics of licensing these types of businesses.

The following documents will be required:

application for a license indicating a detailed list of educational programs and forms of training;
a certificate of the teaching staff and the expected client flow;
information about the premises of a private educational organization, as well as a lease agreement;
constituent documents and a certificate of state registration, as well as a certificate of registration with the tax authority;
inventory information of the material and technical base of the organization;
information about the acquired scientific and fiction literature.

Rent or purchase of premises

Of course, in order to save money at first, it is recommended to abandon the idea of acquiring or building premises for a private educational organization in favor of renting it. When targeting listeners in the amount of no more than 200 people per month, it will be enough to rent a room with an area of at least 250 square meters. There is enough space to organize three training classes of 50 sq. meters each, as well as a computer class of about 50 sq. meters and the director's office together with a reception with a total area of 50 square meters. Of course, when counting on a much larger flow of customers, you need to think about renting a larger area.

The selection of premises should be carried out in populated areas of the city, in the immediate vicinity of public transport stops and metro stations. We should not forget about such general requirements to the premises, such as good lighting, ventilation and heating. In addition, your institution must comply with sanitary and epidemiological standards, as well as norms fire safety... An additional advantage will be the availability of an equipped parking lot and a spacious courtyard.

Purchase of furniture, equipment and inventory

Without fail, you will need high-quality office furniture: tables, chairs, desks, as well as office chairs, pedestals and sofas for arranging the reception area and the director's office. Do not forget about traditional furniture and equipment for educational institutions of any type: whiteboards and projectors, furniture and equipment for decorating a library, gym and dining room. Among other things, you should think about purchasing office supplies, projectors and video equipment, microphones, plumbing fixtures for toilets and shower rooms, lighting fixtures, and fire alarms. To provide additional comfort for students, it is recommended to install one or more coffee machines (depending on the area of the room and the adjacent area).

Staff formation

The reputation of an educational institution and the indicators of its income part to a greater extent depend not on the premises and the convenience of its location, but on the forms and types of training practiced, as well as on the teaching staff. If the main items of initial expenses were aimed at renting premises and acquiring the entire necessary equipment, the teaching staff may be fickle in the early stages of opening your institution. It is necessary to conclude agreements with experienced teachers who will give lectures and conduct seminars at a certain time, as well as attend exams. In the future, it is recommended to take care of the formation of a permanent teaching staff.

In addition to the teachers and the director, you will need an administrator who will take over all organizational functions and in work time will be permanently located on the territory of the educational institution. Subsequently, with the expansion of the premises and the teaching staff, as well as the increase in the client flow, it is necessary to form a full-fledged administrative department.

It is also required to hire personnel for an equipped medical office, involve a psychologist, an accountant, or form a full-fledged financial department, take care of the position of a manager educational part, hire security.

College advertisement

The main platform for the advertising campaign will be funds mass media, not only traditional print media, but also television and radio companies. An additional advantage will be marketing on the Internet, namely advertising of services on thematic educational forums, groups in popular social networks, as well as the creation of an organization's own business card site.

Financial indicators of the project

The initial financial investment will include the costs associated with the lease of premises, renovations, the purchase of all necessary furniture, appliances and equipment, as well as state registration organizations. In various cases, depending on the region where the institution is located, the area of the premises, as well as the amount of equipment, office equipment and furniture purchased, the initial investment varies from one to six million rubles.

Current monthly expenses consist of rent, wages teaching staff and other employees, costs associated with marketing and advertising campaign, as well as other costs.

The income part is formed at the expense of tuition fees and directly depends on the flow of clients of your organization. Net income will depend on the regular number of clients, as well as the size of the monthly expenses and your ability to save.

Business in the educational sphere will always remain a fairly popular type of entrepreneurship that provides a consistently high level of constant income. The average payback period of projects, as practice shows, ranges from one to two years.

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COURSE PROJECT

by discipline

Business planning

on the topic:

"DRAFT BUSINESS PLAN OF THE ENTERPRISE

(ON THE EXAMPLE OF CREATION OF THE CENTER

PERSONAL DEVELOPMENT "VECTOR") "

Section 1. Summary

To develop a business plan, the author considered the creation of an enterprise specializing in additional education of the population. TO additional education, in this case, can be attributed to the organization of various courses and trainings, master classes and training seminars designed to improve the efficiency of labor and social activities of the population or certain categories of citizens. The activities of the center for personal development being created will not be focused on vocational and qualification education, but should contribute more to personal development and encourage self-development of the population.

Education within the framework of this course project is considered in the broad sense of its understanding - as a purposeful process of upbringing and training an individual or a group, which is a set of acquired knowledge, abilities, skills, value attitudes, experience and competence.

Organization represented in the business plan - center personal growth"Vector".

This project is characterized by the demand for this type of educational services among consumers.

The target audience of the project is mainly adults from 20 to 50 years old.

The range of educational services offered at the initial stage - five types of courses:

· Computer literacy course

· Legal Literacy Course

· Financial Literacy Course

· Personal growth course

· Communication course

In the future, it is planned to expand the range by introducing new programs and courses:

· One-time master classes

· Thematic trainings

· Periodic trainings

· Training seminars

· Professional training courses

· Business game

According to the calculations made in the business plan, the total amount of start-up investments will be 870,320 rubles. At the same time, the break-even point of the project for the implementation of this business plan comes after the third month after the start of the activities of the "Vector" center, and the full return of all start-up investments occurs in the eleventh month from the start.

Thus, we conclude that for all financial and other indicators, the draft business plan can be recognized as successful and recommended for implementation.

Section 2. Description of the business, product or service

Even before the creation of a center for personal growth as an educational institution, it is necessary to decide whether documents will be issued to listeners and students who have completed training, who must confirm the completion of training in our center. And if they are issued, what kind of documents will these documents be? Today, for the issuance of state diplomas and certificates to graduates of courses or training programs, accreditation of training programs and licensing of teaching activities are required. In the case of individual teaching activities and the issuance of documents of an unapproved sample (not legally binding), licensing and accreditation are not required. This option is more preferable for the personal growth center "Vector", because in this case, the registration of the company will be easier.

V target audience Center for personal growth "Vector" will include:

1) Heads of departments and enterprises who send the personnel of their organization for training to the "Vector" center, with the goals of:

a.Unite your team of subordinates

b.Get subordinates to work more efficiently

c.Improve personal management skills

d.Establish communication in the team and with the team

2) Adults who choose individual or group classes for the purposes of:

a.Raising self-esteem

b.Obtaining new knowledge

c.Determination of the direction of self-development

d.Destruction of our own complexes that interfere with communication in society

e.Acquiring communication skills

f.Versatile personality development

g.Acquiring teamwork skills

h.Establishing contacts and communications in a professional or social environment

Thus, the main target audience is adults from 20 to 50 years old, working in a team or looking for a job. Also, the target group can be attributed to student groups or work collectives in which there are problems with communication and need help in establishing effective relationships.The main goal of these people is self-development and the acquisition of new knowledge when attending trainings for personal growth and personal effectiveness. For our target audience, it is more important not to get a "crust" confirming the acquisition of another qualification, but the real level of knowledge, skills and abilities that they can get in the personal growth center "Vector".

The main areas of activity of the "Vector" center will be (indicating the average duration of training):

1) One-time master classes, which will be conducted by people who have achieved success in their field of activity (successful managers of "top" companies, popular bloggers, famous politicians, public figures, managers of popular projects). Duration - from one and a half to three hours.

2) One-time thematic trainings. It is advisable to attend such trainings in order to obtain any missing skills one-time. Duration - from one and a half hours to 8 hours of training (with a lunch break).

3) Periodic trainings. When concluding a contract for a long term (purchase of a subscription), these will be monthly thematic trainings for a group, or seasonal trainings (organization of regular corporate trainings, team building trainings for work collectives or student groups). Duration - once a month from one and a half to two hours, or once a season from one and a half to three hours.

4) Training seminars. In the course of such seminars, knowledge exchange and exchange of experience take place on the basis of obtaining basic information on the subject of the seminar. The duration of one seminar is up to three hours.

5) Personal growth and development courses in various thematic areas. Courses involve the systematic attendance of classes held in different form(lectures, seminars, workshops and game forms). Duration - from a strictly defined course (for example, 10 lessons of 2 hours each) to free schedule visits (for example, on Mondays and Thursdays for two hours).

6) Professional training courses (the duration of training depends on the degree of initial training of students - from a weekly course of two hours a day, to regular two-hour classes during the academic year):

a)Computer literacy courses

b)Financial literacy courses

v)Legal literacy courses

G)Various other course directions ...

7) Business game. The direction has long and successfully been used in training, since by example in a playful way they acquire necessary knowledge and skills. The duration of one game is from two hours to 8 hours (with a lunch break).

The aforementioned areas of activity will be the main ones in the "Vector" center and involve the direct participation and presence of students (listeners) in the classroom. But, besides this, on an individual basis, work on personal development and remotely is possible. In this case, an individual training plan will be drawn up for the student, taking into account his personal wishes and preferences and in a form convenient for him. Such distance classes are possible, for example, in training in drawing up business plans for an enterprise or in training to work with computer programs (1C, Photoshop, 3- D Max and others).

Group lessons can be in complete groups, or - by free attendance (when the student knows, for example, that self-esteem classes are held every Monday and Thursday and he chooses the frequency of attending these classes). Permanent groups will also be formed in the "Vector" center:

· evening;

· morning;

· daytime;

· weekend groups;

· groups of thematic visits.

This type of business, as the organization of training, has a seasonal nature: most often, the flow of students and students in the summer months is noticeably lower, and with the beginning of the "usual" academic year, the flow resumes.

Opening hours of the center for personal growth "Vector": daily from 08:00 to 21:00. The need for such a mode of work is dictated by the need for morning, afternoon and evening groups - depending on the type of employment of students. For example, computer literacy courses are likely to be attended by retirees who want to learn the basics of working with a computer in order to be able to communicate on social networks - it is more convenient for them to study in the morning (morning). And, if, for example, take courses on working with the 1C: Accounting platform - then they are most likely to be attended by novice entrepreneurs or people who want to improve their professional knowledge - and it will be more convenient for them to study in the evenings, after their main work.

Section 3.Sales and Marketing

The centers engaged in educational activities in large cities are distinguished by a recognizable corporate style, a memorable name, and their own logo. In order to attract the attention of potential consumers in the city of Khabarovsk, the name "Vector" was chosen. The word "vector" itself has a direct meaning - it is a directed segment, that is, a segment that has a length and a certain direction. The concept of this word is consistent with the definition of the direction of our activity and, moreover, is easy to remember.

Also, one of the basic defining components is a good location. Therefore, it is necessary for an office to rent premises in the city center, in one of the shopping centers or business centers located in the center in the city of Khabarovsk.

At the beginning of its activity, when a permanent client base has not yet been formed, it is necessary to cooperate with a promotion company. For cooperation, a well-known company in Khabarovsk - "Far Eastern Association for the Quality of Advertising and Marketing", which is located at the address: st. Gamarnika, 72 office 301. She offers such services: branding, organization of an advertising campaign, conducting marketing research outsourcing marketing.

Also, at the initial stage of activity, in order to attract customers, it will be necessary to conduct promotions and the introduction of various bonuses. For example, it can be stocks:

· “Bring a friend - get a 10 percent discount!”;

· "Repost to us on Instagram - get one lesson for free!"

· ... and other similar promotions widely known to marketers and PR specialists.

Special attention for promoting the services of the "Vector" center deserve social networks... This is one of the least costly and, at the same time, highly effective methods of promoting services. It is necessary to create pages of the "Vector" center in well-known and replicated social networks (Odnoklassniki.ru, Instagram, Telegramm, Twitter, VKontakte, as well as other social networks).

Also, it is necessary to give preference to "ordinary" methods of advertising, such as: posters, leaflets, distribution of business cards, advertising on cars, flyers, and so on.

In addition, one of the least costly methods of word of mouth - our graduates or those who are already studying, will advise the Vector Center to their friends if we create a cozy and favorable atmosphere in our center and hire highly qualified personnel.

It is important to apply the whole range of measures to promote your services, this will bring faster and more effective results.

Section 4. Production plan

It is necessary to outline the main steps that should be taken to create a personal growth center "Vector".

Continuation of table 1

Name	Amount	Cost of 1 piece, rub.	Total amount, rub.
Bookcase-case for books		2 500	5 000
Sofa		15 000	15 000
Personal computers		21 000	84 000
Stationery	Of necessity	5 000	5 000
Microwave		3 000	3 000
Electric kettle		2 000	2 000
Sliding wardrobe for clothes		7 100	7 100
Safe		4 000	4 000
Total			305 600

Step 4. Search for administrative staff, teachers and facilitators of courses and trainings

It is advisable to recruit personnel in several ways:

1. Through specialized sites that post the resume of applicants (usually, on well-known recruiting sites, access to the application forms is provided to the recruiter for 15,000 rubles for an unlimited period, or for 200 rubles for one application);

2. Search for employees through friends and acquaintances;

3. Posting vacancies on free Internet resources (Avito, Rabota.ru and others);

4. Search for teachers in universities, technical schools, schools, and private and public centers for advanced training.

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