Printing advertising on a receipt tape with a logo. Printing advertisements on checks Printing on the back of a check

SJ-COMPANY provides a service of placing one-color and full-color advertisements on the reverse side of the receipt tape.

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Advertising on the back of a cash register receipt

Receipt tape is a fiscal document handed to the buyer and confirming the purchase. The front side of the document displays text and graphic information. The tape is used in cash registers, terminals, ATMs and other control and counting devices.

The reverse side of the receipt tape is an effective information carrier and is used for advertising. Buyers are attracted by advertising blocks in the form of a picture, text or photograph, which contain information about the activities and services of enterprises and organizations. The greatest interest among potential customers is generated by messages about discounts, sales and promotions.

1. In one-color printing, ink of the same color is applied to the receipt tape. The cost of such advertising is much lower than full color. The price is negotiated individually.
2. Full-color advertising is the use of the entire gamut of colors when creating advertising on the tape. Printing is done in two stages. First, an image is applied in the printing house and advertising text and then the tape is cut and wound. The advantage of full-color advertising is the ability to realize creative ideas using images.

Currently, there are still no cash registers that simultaneously print fiscal information along with advertising, so such receipt tapes are ordered in advance. The size of the advertising space on the back of the tape directly depends on the length of the stamped receipt.

The customer chooses the way of placing the information that will be displayed on the receipt (size of the advertisement, image, one-color or full-color printing). Calculation in progress optimal sizes advertising modules, which reduces the hit of your ad on the tear line.

Features of advertising placement on the receipt tape

• The full-color module provides the consumer with detailed information about the company that placed the advertisement.
• Retention of saturated colors on the receipt for a long time.
• Ability to split a standard ad unit (the length of a standard ad unit is 10 cm).

Messages about services and goods that are provided or sold in your company will quickly reach the consumer, it is enough just to take advantage of the offer of our company and place an advertisement on check tape... Thanks to the application of advertising information on the checks, the attendance of the promoted company will increase, which means that its income will also increase.

The size of the advertising space on its reverse side directly depends on the length of the stamped check. Based on the planned costs for this type of advertising, you choose the type of information placement, which will be printed either on each check, or after one check, or on every third check (every two checks). Our specialists will competently calculate the optimal height of advertising modules, which will reduce the probability of your message getting on the tear-off line to 2%, 4-5% or 6-8%, depending on the type of placement chosen.

We will select for you the optimal type (color, size) and design of the advertising module on the receipt tape. One-color printing is carried out directly during the production of a receipt tape, therefore, the costs in this case for advertising are much lower than for full-color advertising.

Advantages of advertising on receipt tape

• Receipt tapes are widely used in supermarkets, shops, cafes, restaurants, pharmacies, organizations that provide paid services(clinics, medical centers, legal and other companies). This provides great coverage target audience.
• The buyer sees advertising at the point of sale when paying for goods or services.
• The audience is the solvent population, i.e. people who came to shop.
• Cash register receipt the seller hands over to the buyer without fail.
• Many buyers do not throw away the check, but take it with them, and some of them keep the checks and, accordingly, keep the advertisement on the feed.
• Unlike TV advertisements, such advertisements are unobtrusive for the consumer.
• The ability to reach the right target audience and make an accurate calculation of the return on your investment.
• Low cost of ad units. Information posted on cash register much cheaper than media advertising.

Our company provides services for placing advertisements on the reverse side of the receipt tape. We will select for you the optimal design of the advertising module, based on your needs and capabilities.

Each of us goes to a supermarket, sometimes several times a day. Often we take the check with us, which means that we bring home the advertisement with it. In this article, you will learn about full color advertising on the back of a check.

Advertising on checks: features

1. Targeting the area. Distribution of advertising only in the area of ​​residence. As a clothing store owner or manager, you can choose specific supermarkets rather than their entire chain.
2. Large customer flow. The traffic of supermarkets is from 30 to 500 thousand per month, depending on the city, the level and size of the supermarket.
3. Regular contact. Every resident of the area visits the store at least once a week. Imagine how many contacts with an advertisement will be in 1-3 months!
4. Low cost - less than 50 kopecks per contact.
5. A small number of advertisers on each check.

The size of the advertising space varies depending on the size of the check. Standard size: check width - 8 cm, length - 4 cm. As a rule, no more than 8 ads are placed on a check at the same time, if there are few items in the check - 6 ad units. You can also purchase a double unit.

Advertising cost

The cost of placing in one point (supermarket, hypermarket, supermarket) starts from 6 thousand rubles. per month. The minimum placement period is 3 months. When concluding a contract for 12 months, there are volume discounts from 15%. Placement at each point starts from a certain month, therefore advertising campaign must be planned in advance. Usually, the approval takes place a month before the start of the placement, because printing is on the entire receipt tape, i.e. on a whole reel. This explains why the minimum placement period is 3 months. it is difficult to print a smaller volume, which would be enough, for example, for 1 month.

Advertising on checks can be placed not only in stores, but also in payment terminals, and other places at your discretion. The check is issued with the advertising surface facing up, so your ad goes straight into the hands of the buyer. And given the habit of many people to save receipts after a purchase, your message will reach the addressee, even when he is already at home!

We do not recommend placing on receipts only standard information about the location of the store, the range of goods or the services offered. V understanding potential client will attract a good offer on the coupon, for example, a 30-50% discount or a free service upon presentation of the coupon. For example, on the front side a receipt of a shop of household goods and perfumery you can place coupons for certain discounted goods in a given chain of stores, with a circulating one - advertising the services of the store itself (vacancies, packaging of goods, gift coupons, online service). Checks are also suitable for placing on them.

Minimum circulation: 5000 videos(from 2200pcs to 7000pcs depending on the size of the tape).

Ordering the cost of a flexo form for 1 color - 15000-17600 rubles, two colors - 19500-23000 rubles. Price for a roller with print 57mm * 40 (30 meters) - 38 rubles. roller, 80 * 80 (54 meters) - 59 rubles. roll.

Term 2-3 weeks printing 1-2 colors. Time for making a layout for advertising design on receipts: 2-3 days.

Description

Advertising on checks is suitable for many types of businesses, goods and services to the public. Allows you to segment advertisements for buyers, for example, show advertisements for the nearest real estate agency in a certain area, or display advertisements for wealthy clients only in expensive supermarkets, etc.

Delivery format of tapes: 80x80, 57x40, 80x65, 57x30, 57x60 (for KKM), as well as the diameter of the sleeve (12,18,24).

The printing made on the back of the receipt tape can be both color (4 + 0) and monochrome (1 + 0). The cost of a print run is determined, first of all, by the number of rollers and their type, size, and secondly by the color of the design print.

Full-color printing of your design on the reverse side of the receipt tape using a full range of colors. Sometimes only 2-3 colors are enough for inexpensive advertising.

Popular tape sizes

The paper for the receipt tape is cut on machines with a width of 57 mm. The length of the strip in a roll is 21 m. The receipt tape 57 is wound on a sleeve with a diameter of 12 mm.

A tape with a width of 80 mm is made of thermal paper. Receipt tape 80 can be cut from facsimile paper and is 55 g / m2 thick. The length of the strip is different, the running length of the belts is 19-30 m. Standard bushings with a diameter of 12 mm are used.

Types of business for advertising on feeds

Especially popular in printing a logo on a cash register are: beauty salons, design studios, restaurants / cafes, fitness clubs, kindergartens, dance schools, tourism, hotel business, medical services, notaries and translations, massage parlor, rental services, printing house, car service, atelier.

• width from to mm.
• length from to mm.

When ordering the development and drawing of a design, and printing on the cash register in the Price Label company, you get complex service In one place.

Delivery options:

Service: printing of advertisements on the receipt tape

Our company offers advertising on the receipt tape. Advertising information is applied to the reverse side of the tape and can be multi-colored or one-color (no halftones). Traditionally, the receipt tape was used to post information about the seller and the product itself. Today, in addition to everything, the check tape is becoming an effective advertising material.

Modern cash registers cannot print fiscal information and advertising on the receipt tape at the same time. Stores have to order a receipt tape with printed advertising. Therefore, we offer the service of applying advertising to the receipt tape.

Types of ad design on the receipt tape:

Advertising on the receipt tape is made in text or graphic form. The reverse side of the check contains texts, pictures, collages. If you put information about discounts and promotions on the back of the check, it will definitely not be ignored. A recent purchaser is more open to advertising about some other product.

If necessary, our experts will help with the style of advertising on the receipt tape and develop the most optimal design concept for a specific product or service.

Distinguish between one-color and multi-color printing on a receipt tape:

Single color printing- application of advertising or text of the same color without halftones on the receipt tape. One-color advertising on a receipt tape is much cheaper.

Full color printing - drawing advertisements or text in different colors on the receipt tape (a full color palette is available).

Stages of making a colored receipt tape:

• Full-color printing on a roll of paper (this is done in a printing house).
• Cutting and winding of rolls of receipt tape.

If you are interested in our products and you want to become our sales representative please contact us for the information you are interested in.

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Will advertising for 15 kopecks work?
We can say with confidence: "Yes! Advertising for 15 kopecks works! "
Do your customers make purchases in stores, refuel their cars at gas stations, visit pharmacies, make payments in payment terminals and at the Russian Post? So why not present your products and services to them at the moment when they are loyal?
We offer placement of full-color modules in the networks of our partners. Thus, you get as close as possible to the target audience of your customers.

Accommodation cost:

We bring to your attention the parameters of advertising placement with the indication of the price for 1 advertising contact (full-color advertising layout on the tape) for different runs, on different types of tape used in retail chains our partners.

Belt type No. 1: width 57 mm.
(winding 30 meters)

Belt type No. 2: width 80 mm.
(winding 80 meters)

The indicated prices do not include the cost of the design of the advertising layout placed on the cash register;
The listed price does not include shipping costs finished products;
The circulations indicated in this table are fixed and can be adapted to the required quantity only by summing the values;
For orders with a multiple increase in maximum circulation - the price parameter is considered only on an individual request to the customer service department.