What to sell in the city center. What to trade in a small town: business ideas. What to consider when starting a business in a small town

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Small towns are interesting because of the lack of mega-markets and malls. But which store is profitable to open in a small town where the population does not exceed 50 thousand people?

Consider win-win business options for a small town and their features.

Features of a small town from a business point of view

The opinion that a small city is not promising for entrepreneurship is unreasonable, but such cities have a number of peculiarities.

Positive factors:

• cheap rent and the cost of starting a business;
• high speed of dissemination of information about a new store without special costs;
• lack of large network competitors;
• minimum labor costs.

Negative factors:

• limited number of potential customers;
• low incomes of the population and purchasing power;
• it is difficult to find qualified personnel.

These negative factors can be easily overcome by choosing an online store.

What's on sale in a small town?

When asking the question of which store to open in a small town, you need to determine the best-selling categories of goods.

The classic option is grocery stores and stalls open 24 hours a day. Also popular are stores of popular household goods at low prices. It's a good idea to open a mini-market where everything will be sold:

• products;
• household chemicals;
• items for personal hygiene;
• toys and souvenirs;
• household goods and so on.

In this case, you need to have a supplier base and know the exact range of hot goods. Below in the article is an overview of the options for what to discover in a small town.

Grocery store

An absolute necessity for a person in a metropolis and a province is food, so the clientele of grocery stores is provided. This is a reliable option for a small town or residential area.

But even the smallest cities have supermarkets offering a wide variety of goods at competitive prices. But even for stores "near the house" large space for activities. Many people prefer to buy essential goods at the nearest store.

How to attract customers

The main task is to win the buyer, who in the future will become regular customer... It is necessary to provide:

• optimal assortment;
• fresh products from trusted suppliers;
• availability of exclusive goods from local bakeries, breweries, milkmen, etc.

An exclusive property of small towns is the sociability of local residents. If you find a salesperson who becomes a friend to your customers, then the profit is guaranteed. Often people go to such grocery outlets to talk to the seller, and along the way buy goods.

Brief business plan

The store will be profitable if there are at least 1200 people or about 4 9 people within walking distance. storey houses... If 50% of them purchase bread and milk (beer, tea, water, etc.) in the amount of 50 rubles, then the daily proceeds will amount to 30 thousand rubles.

Average monthly indicators:

• average monthly revenue - 900 thousand rubles;
• cost of goods - 700 thousand rubles;
• other expenses - 100 thousand rubles;
• net profit - 100 thousand rubles.

To open such a store, you will need at least 0.5 million rubles.

Fixed price store

The well-known shops "all for 30 rubles" (fixpice) and the like work great in small towns.

How the fixpice store works

You sell cheaper goods at a higher price, and more expensive goods at a lower price — all or most of the goods are priced at the same price. Due to the fact that the assortment is popular and inexpensive, it is quickly sold and profitable.

It is necessary to equip the most informative sign and bright inscriptions on the windows. The second step is distributing flyers describing promotions and prices for the most popular products.

Purchases and assortment

The product is purchased in bulk on Chinese sites at the time of the lowest dollar price and is sold at fixed prices... Prices on Chinese sites for bulk purchases are very low.

The assortment of the store: wallets, cosmetic bags, towels, razors, pumice stones, nail files, hairpins, flashlights and other consumer goods with a low purchase price.

Tips for choosing a product:

• do not buy unnecessary tinsel - everything should have practical value;
• get ready for the seasons by buying circles, mattresses, caps and flip flops for the summer, and school supplies, warm socks, tights, insoles, etc for the fall;
• buy in small batches.

Rent

It is best to open such a store in a basement, but in a crowded place. This will provide cheap rentals and many visitors. The area can be the smallest from 25 m 2, the proximity to hairdressing salons and other non-competitive points is encouraged.

Commission for children's and adult goods

Children's clothing, especially winter clothes and strollers, are best sold in second-hand condition, so you should carefully consider the option of a consignment shop. If you are worried about turnover, open an online store at the same time, and also display your goods on free sites.

It is not necessary to rent an expensive room for a thrift shop, stock or second-hand shop. It is enough to reorganize and improve the garage overlooking a crowded place. For the population, it is not the scale of the store that is important, but the availability and quality of the goods.

A toy shop

New toys sell best - a small children's toy store will be successful in a small town. The assortment of goods should be supplemented with paints, pencils, crayons, plasticine, children's books and similar goods.

Make sure there are no competitors selling toys in the area.

Hardware store

The topic of repair and construction is always relevant and goods are always needed for their implementation. It is important to develop an optimal range of quality products in the middle price segment. A smart move is to enter into agreements with renovators and plumbers for 15% of every check that is purchased from your store.

Not worth saving!

When opening a store, do not skimp on finishing - it should be pleasant to be in your store. You also need to provide good system ventilation and air conditioning.

People love a good, friendly salesperson's shopping experience, so hire the right staff and your store will flourish.

Many aspiring entrepreneurs believe that it is impossible to develop a successful business in a small town, since all niches in the market have long been occupied by experienced businessmen. But this is a misconception. If you supply consumers with a new product or a product that exceeds supply, the business will flourish. In this article we will try to figure out what you can sell in a small town in order to make a good profit.

Products

Many newly minted individual entrepreneurs puzzled by the question of what is better to sell in a small town so as not to "burn out". As you can see from practice, it is most profitable to trade in food products. For example, you might open a small shop with a wide, elaborate assortment of products. Average profitability of such commercial enterprise is 20%. There is also a high traffic of potential buyers in the markets, so the in-demand goods are sold here very quickly. Let's take a closer look at how to trade on the market in a small town:

• Meat;
• Vegetables and fruits;
• Cereals and pasta;
• Dairy products;
• Fish;
• Confectionery.

Expensive products are unlikely to be very popular due to their low purchasing power, so it is better to focus on social breads, inexpensive vegetables, cereals, etc.

Medicines

The assortment should include both domestic and imported drugs. Medicines made in our country are cheaper and sold much faster. Medicines from foreign manufacturers are of higher quality, but their cost is quite high. If we talk about what is profitable to sell in a small town in a pharmacy, in addition to medicines, it can be:

• Collection of medicinal plants;
• Essential oils;
• Personal hygiene products;
• Shampoos;
• Balms and stuff.

If you correctly draw up a business plan and strictly adhere to all its points, the financial costs will pay off in the shortest possible time. You can reach a net profit in literally one year.

Plumbing

Answering the question, what is the best way to trade in a small town, many experts recommend selling plumbing fixtures. People make repairs in apartments and houses even during a crisis, so if you cannot decide what to trade during a crisis in a small town, feel free to focus on a product from this category.

A wide assortment is the main component of the success of such a business. After you decide how to start trading in a small town, find reliable suppliers from whom you can buy quality goods at affordable prices. It is advisable to go directly to manufacturers or agree on cooperation with regional dealers. But in this case, you will have to purchase goods in large quantities. The highest quality sanitary ware is brought from abroad, but you will not be able to arrange supplies directly from foreign manufacturers. This business is usually handled by large network retail chains or hypermarkets. If you want to include imported sanitary ware in your assortment, you will have to buy goods from intermediaries with a 20-30% markup.

If we talk about what kind of product to trade in a small town, it should be borne in mind that the most popular items, such as bathtubs, toilets and sinks, should be no less than 7-10 models from different manufacturers. For each of them, you can make a markup of 20-50%. The extra charge for gaskets and other small parts is at least 100%. The assortment should include plumbing made of acrylic and earthenware, showers, taps, hoses, pipes and accessories (hangers, cabinets, lighting fixtures).

Furniture

Such a business can be developed in two ways - by opening a furniture store or going to the market with a product catalog. The latter trading format is great for small towns. In this case, you will be able to trade inexpensive budget furniture to order without large start-up investments.

For a business to be profitable, you need to think carefully about what to sell in a small town. The catalog should include kitchen sets, walls, upholstered furniture, hallways. For each position, you need to select the 5-7 most interesting running options. According to experts, in every small town with a population of more than 100 thousand people, 10–20 furniture stores of various formats can successfully function.

Building materials

The sale of materials required for construction is a profitable and highly promising business at all times. This segment of the market is almost completely filled, but if desired, any novice entrepreneur can find a narrow-profile unoccupied niche.

Building materials can be sold from a warehouse, store or small stall. By the way, trading in such a product is a great option for beginners who cannot figure out what to sell on the market in a small town. When forming the assortment, it is necessary to take into account the size of the outlet, the presence of competitors and the needs of buyers. In any case, you should have a wide selection of products. If the sales area does not allow all the products to be displayed on the window, you can work according to the catalog and give out the goods from the warehouse. So, what can you sell in a small town:

• Paints and varnishes;
• Wallpaper;
• Cement and dry building mixtures;
• Sidewalk tiles;
• Sand;
• Roofing materials;
• Doors;
• Floor coverings.

Suppliers can be found online or in major cities nearby. Small store monthly revenue building materials about 200 thousand rubles. If you make a 20-30% mark-up on the product, the initial investment will pay off in just one year, and you will be able to reach a net profit. For those who have not yet decided what to sell in a small town, the idea of ​​selling building materials can be a solid foundation for a start.

Internet shops

People who want to do entrepreneurial activity, often asked on thematic forums, what to sell in a small town via the Internet? If you do not have start-up capital in order to open your own trading platform online and fill it with goods, you can start working on the dropshipping scheme. In this case, you can trade any product without investing your own cash... Is a great idea for beginners who are taking their first steps in entrepreneurship.

Browse the catalogs of suppliers who work with dropshippers and select products that are in demand in your area:

• Clothes and footwear;
• Goods for kids;
• Accessories;
• Bedding;
• Cosmetics;
• Electronics;
• Sporting goods;
• Interior items.

After you decide on the choice of goods, you need to register as an intermediary and choose reliable suppliers.

Auto parts and auto chemical goods

Are you well versed in car construction and looking for something to trade in a small town? Get involved in the sale of auto parts and auto chemical goods. The number of vehicles on the roads of our country is constantly growing, so components and accessories for cars of different brands are in great demand. This is a fairly lucrative type of business that generates a decent stable income.

If you do not have the opportunity to open a store selling auto parts, you can do this at home. The goods should be purchased only from reliable, trusted suppliers. They will tell you what is more profitable to trade in a small town and help you to form the assortment correctly. If there are several similar outlets in your locality, you can choose some narrow specialization and develop in this direction, for example, trade only tires or auto chemicals. It is advisable to buy goods directly from manufacturers. In this case, you can purchase quality products at an affordable price.

Souvenir products

If you can't choose what to trade in a small town, open a small souvenir shop. This product is popular in all settlements... This business idea is great for entrepreneurs living in small resort towns. Every tourist tries to bring home some souvenirs, so such outlets never suffer from a shortage of customers.

The wider the assortment of goods, the more profit the store will bring. At first, part of the earnings should be directed to business development. If you do not have the opportunity to rent a room for a souvenir shop, you can negotiate with the owners of gift shops to install stands with various souvenir products - postcards, key chains, toys, etc. The buyers themselves will help you decide which product to trade in a small town. As souvenirs for tourists, you can offer all kinds of products of local craftsmen, miniature images of views of the city and its main attractions. Products made from birch bark and wood are selling well.

Wholesale

Now let's talk about what is profitable to trade in wholesale in a small town. Everyone knows that during the crisis, many citizens are trying to save money, so they buy essential goods in small bulk at reduced prices. We bring to your attention a list of such products:

• Hygiene items (toilet paper, washing powder, toothpaste, detergents and cleaning products);
• Food products (cereals, pasta, canned food, tea, coffee, etc.);
• Fruits and vegetables (seasonal trade).

If you are not limited in financial resources, you can arrange a wholesale supply of goods to stores located in countryside... This is not a complete list of what is profitable to trade in wholesale in a small town. The choice of goods largely depends on the purchasing power of the population and the level of competition.

Fresh bakery

If you do not have a large start-up capital in order to open a large-scale production, try baking. bakery products... This niche can hardly be called production, since it does not bring millions of dollars in income, but you can safely count on 20-30 thousand rubles of net income from each outlet. If you do not have the opportunity to open your own mini-bakery, at first you can buy products in small wholesale from local producers.

Street trade in fresh baked goods is one of the few ideas than to trade in a small town, which remains relevant regardless of the time of the year and economic situation... This product satisfies the main human need for food, so the demand for it is consistently high. In order to open one retail outlet, you will need about 30 thousand rubles. Such money can be found by any aspiring entrepreneur. Of course, this business, like any other business, has its own difficulties, but if you can find honest sellers and establish timely deliveries of goods, you can earn good money on the sale of fresh baked goods.

As an entrepreneur, you understand better than anyone that business location is extremely important. What business will become profitable in a small town? There are significant differences between doing business in a small city and a large one that need to be emphasized.

On the one hand, the narrow market of a small town increases the risk of error; on the other hand, it provides an excellent opportunity to form strong relationships with customers. The trick is to figure out which business is right for small town.

“You just have to pay attention to what people need and what hasn't been done.” - Russell Simmons, founder of Def Jem Recordings.

Successful Business in a Small Town

Definitions of a small town vary, but on average, a small town has a population of less than 100,000. There are 935 small towns in Russia, in which about 30 million people live - encouraging numbers for starting a real business. However, it is necessary to take into account and evaluate a number of factors that can affect the success of the enterprise.

Disadvantages of small towns for starting a business

1. Consumer habits: If a small town is close enough to a large town, people can go shopping there. Both in order to save money and for a wider selection of goods.
2. In a small town, the target markets and niches are much smaller than they would be in a large city. Fewer people means less business. Even grabbing an excellent location in the center, sales will be lower than in a comparable business in a large city.
3. The level of wages in the regions is lower than in cities with a population of one million, which gives rise to two problems: the outflow of qualified personnel and the low purchasing power of the population.

Benefits of small towns

1. Personalized service - large networks follow their own standards, while small businesses respond more quickly to changes in residents' preferences.
2. Limited competition - there are fewer entrepreneurs in small settlements, and there is a chance to occupy an empty niche.
3. Advertising and marketing efforts are more cost effective in a small town. Word of mouth quickly spreads information about a new venture.
4. A business for a small town can be opened with minimal investment, since the cost of real estate, rental and tax rates are noticeably lower than in large settlements.

Founder of a chain of stores Wal-mart Sam Walton started retail trade in the small town of Bentonville with a population of 7,000: " There are many more business opportunities out there in the small town of America than I could ever dream of.". Examples of successful and profitable business in small cities of Russia, too, it is enough, we will tell about some below.

What business to open in a small town

How to start a business in a small town? Research, plan, implementation are the main steps of starting a small business. Push away from the needs of the townspeople and own capabilities.

They say "beauty is in the eye of the beholder" and the same can be said about best ideas small business. The options for starting your own business seem endless, but the “best” idea will be the one that matches the personality of the entrepreneur.

• What are your interests and skills?
• What are you good at?
• Who is your client?
• What problems can you solve for potential buyers?

The answers to these questions will steer you in the right direction. Defining a business concept is key during the planning phase. Where do you see yourself in a few years in business, and what benefits do you offer to the population?

Small business start-up options

Paths to create small business in a small town there are only three:

1. Start a small business on your own: a shop or agency that is not in the city. If you are the first, it will pique the interest of the locals in your company.
2. Buy an existing business... The advantage of buying ready business is a shorter time to attract customers. Residents already know the place well and the path is well-trodden.
3. . Big company offers support at all stages of starting a business, plus a recognizable brand, which also plays into your hands.

Foreign business brokers do a little research - they ask local residents what kind of business the city needs; consider the experience of neighboring small settlements.

Promising areas for small businesses

• Local market service... Are there any goods or services that are not represented in the town? For many goods, residents go to large cities only because they cannot be bought near their homes.
• Addition existing business ... If, for example, there are many farms near the city, equipment for the repair and maintenance of agricultural machinery will be in demand.
• Selling locally produced food in another city.
• Tourist orientation... If the city is highly attractive to tourists, it would make sense to work to sell local products, souvenirs and services to visitors.

For example - Suzdal, a small town in the Vladimir region, receives about one and a half million tourists a year.

The number of cafes, restaurants, baths and hotels in the city significantly exceeds the needs of local residents and opens up wide opportunities, including for new business.

Expertise for your existing business.

Business owners often need help in the area accounting, cleaning objects, etc. This business in a small town will be profitable as long as there are trade and manufacturing enterprises.

The grand opening of a new business should not be accompanied by a booming echo of an empty space - after the indispensable stage of researching the existing state of affairs in the city is completed, you can begin to implement the plan.

Small town business ideas

What business will be profitable in a small town? In order not to reinvent the wheel, you need to focus on those activities that are always in demand. Think of Maslow's pyramid and focus on meeting the basic needs of the inhabitants.

Grocery store

This is perhaps the most obvious business choice one can open in a small town. Doesn't sound too sexy, but it really is one of the best recommendations, and what the city always needs.

If in the settlement there is any federal network, it is unlikely that it will be possible to compete with prices. The only way out is to look for lines that are not present in the assortment of the chain retailer: meat and dairy products of local producers, alcoholic beverages that match the tastes and wallet of residents, etc.

The convenience store format has survived in large cities, despite the arrival of large players, and is still in demand in small towns.

Lyubov Levicheva believes that grocery store Is a good business idea for a woman in a small town. It is women who rack their brains over the question "what to cook for breakfast, lunch and dinner." And who knows better what a hostess needs than the hostesses themselves? Having opened a shop in the town of Maloarkhangelsk, Oryol region, with a population of only 3300 inhabitants, she gradually achieved a confident and stable profit.

« I can help you?“- in small towns it sounds like a genuine offer of help, not a cliché that the salesperson has been trained to teach. Friendliness, local knowledge and needs - strengths small business.

“There is only one boss - the Client. He can fire everyone in the company, including the director, if he spends money somewhere else. " (Sam Walton, Wal-Mart)

When thinking about what kind of business to do in a small town, evaluate how closely the catering niche is occupied. Very often in small towns there is one, maximum - two establishments where you can celebrate an anniversary or just sit with friends.

The restaurant business around the world generates decent income and can stand the test of time if well managed. A big plus - the owner has the exclusive right to set prices and menus, focusing on the financial capabilities of local residents or tourists.

Alternatively, you might consider buying a franchise. " Dodo Pizza»As an experiment in 2015, I gave the franchise to an entrepreneur from the city of Velsk, Arkhangelsk region. If you have ever been to those parts, you can imagine deserted northern roads, deserted streets and a town with twenty thousand inhabitants. Everything financial performance experimental pizzeria is now available online. An interesting fact has come to light - pizza delivery brings in more money than café customers.

When opening a cafe or restaurant in a small town, think about services that bring benefits and convenience to customers: free shipping, a system of discounts for regular customers, etc.

• In Italy, such a system is popular - a cafe offers dishes at different prices: one price if you want to sit in a restaurant, and another, smaller, if you want to take packaged food with you.

Even Rapunzel needs hair care. Regardless of age and gender, people need to visit a beauty salon several times a year (it would be more accurate to say - a dozen or several dozen times a year). Men put their hair in order about once a month, women need not only a haircut, but also a manicure, pedicure, and makeup. A beauty salon is a popular type of business in both small and large cities.

An additional plus that should be taken into account is the sale of cosmetics in the salon. It's rare to find quality brands in small towns. The recommendations of the master and the presence of a choice of care products will increase the turnover, if not by an order of magnitude, then at least several times.

Optics store

Another lucrative small business idea in a small town is an optics salon. If you open the site Rosstat, you can find information that the population of small towns " getting old»: Only 25% of students return to their native land. Age-related vision problems, plus the dominance of computers and smartphones among young people - open up great prospects for small businesses in this area.

There are several options here. You can start with a sale finished products- it does not require licensing and purchase of complex equipment. Trading area such a "point" can be literally a dozen square meters. The cost of ready-made glasses, dispensed by an ophthalmologist's prescription, starts at 300 rubles. Average mark-up on Chinese-made prescription glasses fluctuates from 150% to 300%... Having opened a business selling finished products, you can assess the demand for the service without risking significant investments.

The second option is more complicated and requires substantial financial investments: to open a full-fledged optics salon. You will need equipment, a licensed specialist and a room that meets the requirements of the Ministry of Health.

• The optimal solution is to go from small to large. Calculate the possible business prospects, starting with the glasses trade, and either stay "with your friends", or expand the business.

Generally, medical services are in constant demand both in large and small cities of Russia. The lack of specialists, queues and the lack of special equipment in shareware clinics leave a wide scope forimplementation of small business ideas. Collection of tests at home or in the office under the brand of franchises " Invitro" and " Hemacode", Which are widespread in medium and large cities, - an opportunity to start a business in a small town.

Fitness club

The gym doesn't have to be a primitive rocking chair or elite club for the elite. The format of an inexpensive fitness club is gaining momentum. An affordable subscription, competent instructors, and wellness programs are the key to a successful business in a small town.

In Chelyabinsk, entrepreneurs followed the experience of foreign colleagues and opened a gym, which, in terms of the quality of simulators, meets the best standards, but does not provide additional services... There are no towels or water coolers in the hall, but you can bring your own water and towels. The annual cost of a subscription, which is important for residents of small towns, starts from six thousand rubles.

Number of adherents healthy way life grows in leaps and bounds, “catching the wave” is the best thing that can happen to an entrepreneur.

Interior items

A profitable business in a small town is based on the enduring desire of people to improve and decorate their life. Most likely, if you do not have a network of retail outlets, you will have to turn to intermediaries who import large quantities of Chinese goods.

Chinese furniture, vases, dishes and other interior decor items have undeniable advantages - low price, acceptable quality and originality of design.

Foldable and beautiful tables, chairs and sofas are salvation for owners of small apartments. Affordable price, even in comparison with local producers, is an obvious bonus.

Inexpensive clothing store

An inexpensive clothing store in a small town can become a profitable small business. Given the low level of income of the local population, as well as the peculiarities of consumption, you can think about three options for clothing stores:

• discounter;
• second-hand;
• commission shop.

All three types of clothing stores are booming due to fluctuations in the exchange rate of the dollar and the euro in recent years. Cheap Chinese goods, European second hand - finding suppliers and franchisors on the Internet is a matter of a couple of clicks.

Twenty kilometers from Tashtagol, a small town in the Kemerovo region, is the village of Sheregesh - the center of attraction for skiers of the whole country (a million tourists over the winter is a lot). One of the few available options for leisure and additional education for children here is Zelenaya Mountain. Ski clothes, shoes and equipment standquite expensive, which forces the residents to sell what the children have grown out of. A thrift store is a way to save money, sell unnecessary items and buy the necessary items at an affordable price. Mediate and offer services for a commission - profitable business a small town with specific needs.

Trading like a business in a small town

Not everyone wants to live in a metropolis, and many people are actually doomed to exist in small towns and villages, where it is almost impossible to find work. Opening a business in such places also often does not bode well: all the best niches are already occupied, and the markets are divided. Even if you take the demanded areas of business for small towns, who needs the next 10th building materials store or another pharmacy, when there are already 3 others around the corner. What to invest in a person with a small capital in such conditions to provide for himself stable income for years? - the answer is obvious: into oneself.

Unlike most traditional types of business suitable for small towns, trading does not depend on the number of clients, has no seasons, and requires a minimum investment. All you need is Internet access and a laptop with minimal specifications.

You can make excellent money both during the growth of the economy and during the most severe crises, since you can make money on the stock exchanges not only with the growth, but also with the fall in prices.

For a professional, his work is a real business in which you work only for yourself, bearing all responsibility for decisions taken... As in traditional entrepreneurship, here you will need a certain start-up capital ( $300-3000 ), the larger the size of which, the faster and safer trading in financial markets will be and the larger the profit will be.

Trading is not a casino or a toss game where you can rely solely on chance, just like in a serious business, it is important to constantly set clear goals, analyze markets and correctly assess risks, otherwise you can quickly be left with nothing ...

Our site is dedicated to the topic of making money with your mind on the stock exchanges, in the menu you can find many headings on different assets and markets.

Short summary

If you have read the text up to this point, then you are probably thinking about the peculiarities of the business of the small town in which you live. What is missing, what can be done better? The possibilities for starting your own business are truly endless, if you clearly understand the trends and your own preferences. Small towns are great places to own business if you know the market and see a shortage of goods and services.

If you find an error, please select a piece of text and press Ctrl + Enter! Thank you so much for your help, it is very important for us and our readers!

What you can open in a small town: weighing the pros and cons + 3 tips for choosing your own business + 40 business options in a small town.

Do you live in a small town or town and have a commercial streak?

At the same time, you think what can you discover in a small town?

Then the article is written for you.

Of course, there will be fewer potential buyers, but the costs of opening a project will also decrease (in comparison with a metropolis).

Competition in small towns and villages is usually low.

A small town is a settlement with a population of 50,000-100,000 people.

There are more than 80% of such settlements, towns and villages in Russia.

Experts believe that starting a business in such towns is more profitable than in megacities.

What to discover in a small town: taking into account the pros and cons

Let's take a look at the pros and cons of starting a business in a small town:

Let's analyze the table and try to decide on the choice of the case:

There are not many entrepreneurs in the city selling basic consumer goods (food, clothing, footwear)?

Choose this particular line of business.

Basic goods should be understood as products that are essential in everyday life.

There is always a demand for it.

To occupy this niche is to ensure your success.

Let's say the niche of traditional goods and services is relatively busy.

Then you need to determine what there is demand for, but what competitors do not yet have.

You can offer your fellow countrymen these products, along the way expanding the range of goods of first consumption.

The highest profit can be generated by setting up a small plant or manufacturing using local raw materials.

But it is worth immediately considering one very important point typical for.

The main end consumer is not the city dwellers.

Such an undertaking will bring profit in the manufacture of large batches of products focused on delivery to the regions.

This is the most capital intensive business in a small town.

Options for starting your own business in a small town

You are not the first to think about the question of what to discover in a small town .

Let's look at various projects that have already been successfully implemented more than once in different settlements of Russia.

Maybe some of these business options will appeal to you, and will be appropriate for the area.

Its business in food and agriculture

"The lucky person is the person who did what others were about to do."
Jules Renard

Therefore, selling food is an eternal business.

If you are near big city, you can arrange deliveries there.

Sell ​​surplus products in your village.

What business can you do?

Prepare pickles, marinades, canning vegetables, fruits and berries.

They are sold to factories, cafes and restaurants.

• Take up the processing of milk (cottage cheese, feta cheese, cream are in demand).

Open a small cheese making workshop.

A business in a small town can be easily positioned as an eco-farm.

And this topic is now popular.

Semi-finished products are also in demand today due to the total employment of people in large cities.

Good quality minced meat, dumplings, pasties, pancakes, dumplings, meatballs, meatballs, cutlets, dough is a guarantee of your income.

Get busy baking bread and baked goods.

The service will definitely be in demand.

Grandmothers are not what they used to be: they are working and not in a hurry to burden themselves with grandchildren, knitting and sitting at home.

A young mother often has no one to assign to look after the child.

Service station with driving school services.

This undertaking can be combined with a shop selling auto parts, car resale services.

Photo salon.

Business can be combined with the organization of decoration and holding of solemn events (video and photography, production of booklets, photo books, portraits, toastmaster for parties, corporate events);

Clothing sewing and repair studio.

Additionally, you can open the conduct of paid training courses.

Shoe workshop.


An institution that is only becoming more popular in times of total price increases.

Business can be combined with sewing shoes.

Creative activities for children.

Fitness, yoga for kids, foreign languages, drawing.

"Green tourism".

If a small town is located in a picturesque place.

Internet cafe.

With the services of a photocopier, printing of photos and texts.

Additionally, you can open a tutorial on how to use a PC.

Repair service household appliances and appliances.

Like a shoe shop, business is bound to be in demand.

Workshop for hauling, repairing and manufacturing furniture.

Consumer services.

An analogue of the “husband for an hour” business: chopping wood for a client, digging up a vegetable garden, hanging a chandelier, fixing a tap, an electrical outlet.

The demand will not only come from single women, but also retirees, employed young people.

Bookkeeping.

Such a business can be done without any start-up investments at all.

It is only important to have sufficient qualifications.

Vet clinic.

It also requires specialized education.

A big plus if customers will be able to contact around the clock.

Indeed, in small towns, few people have such a competitive advantage.

How to open a business in a small town in the field of trade?

Often in small towns and villages in one store different segments of goods are presented at the same time.

In this business niche, you can open:

Flower shop.

In addition to decorating bouquets, they organize the sale of indoor plants, seeds, household and gardening chemicals, tools, and related literature.

The organization of banquets and celebrations can be combined with toastmaster services.

Baby food and goods store.

In especially small towns, it is better to present this product segment in a regular store.

Classic shop (grocery or clothing,).

Online store.

You can organize the delivery of large-sized equipment and other goods, and the buyer will not need to go to another settlement for them.

Needlework

But here the final consumer of the products will definitely be in large settlements.

You will have to participate in fairs, outdoor events.

This will incur transportation costs.

If you have no idea what to do, take a look at these ideas:

Vine weaving.

There is a prospect of expansion to the production of furniture.

The demand, however, is not high.

Pottery.

Products can be presented not only at exhibitions and public events, but also in online stores.

Blacksmith craft.

A promising business that can be combined with welding.

At the moment, bulky scarves are in trend - snoods.

They are easy to make, and the demand for the product is high.

Making soap, candles.


It has become especially popular in recent years.

It implies the production of original blankets, pillows, bags, panels from scraps.

Making jewelry and bijouterie.

They use the techniques of cold porcelain, quilling, soutache embroidery, wool felting, wood carving, beading, tatting, a traditional set of jewelry made of beads and stones.

Leather production.

Such products (saddles, harnesses, belts) are sold only to special categories of buyers.

Finding points of sale is not so easy, and this must be understood.

What else to do in a small town and how to generate business ideas,

told in the video:

An example of what you can open in a small town: your own apiary

Capital investments (30 beehives): 130,000 rubles.
Payback period: from 1 year.

Let's take a look at how to start a business using the example of an apiary (for central Russia and further south).

To get started, you can purchase 10 hives and work without help.

Such an apiary will allow you to familiarize yourself with the case, especially if you have never dealt with it.

You will pump out honey for yourself, and sell the surplus.

But in fact, such a volume of production is not a business yet, but only additional income.

An apiary of 20-30 hives is the minimum volume for self-employment status.

Such an enterprise can become your main source of income.

As a rule, this is a family affair.

Apiary staff

Talking about, you can from 50-100 hives.

Such a business cannot be opened without additional working hands.

You will need at least 2 people for every 20-30 hives during the honey harvest season to look after them.

Arrange shifts in shifts.

What tools do you need for your business?

• overalls (gloves, suit, mask with mesh);
• frames, wire;
• foundation;
• beekeeper chisel;
• apiary knife;
• smoker;
• fork;
• drinkers, mother liquors;
• drugs for the treatment of bees;
• honey extractor;
• wax melter;
• hives.

From the second season, the apiary is able to bring an average of 20% to 150% of net profit.

It should be noted that beekeepers make money not only on honey.

Foundation, pollen, propolis, royal jelly, beading, bee bread, wax are in demand.

You can also sell young families of bees - elbows.

The list of 40 ideas provided is far from complete.

However, it can help you navigate. how to open a business in a small town, and is it worth it at all to get down to business.

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