Landing page examples
To create a successful one-page website for selling your own product, it is a smart decision to first study working examples of a landing page. Is it easy to create such a page yourself? Let's take a look at what makes beautiful and actively selling landing page websites different.
What is a landing page
Landing page - what is it? This is the name of a one-page site where customers are offered some kind of benefit: a discount, a promotion, unique products. Landing pages do not always aim to sell products. Sometimes such pages contain an application form, by filling out which the client enters the database or orders himself an information call from the company's manager.
Most companies have already appreciated how much landing sites help in marketing. One page solves one problem. Landing pages cannot be overloaded with additional information. Their main goal is to motivate customers to respond to a call to action.
The advantage of a one-page site over full-fledged online stores is the specificity of the proposal. A clear statement of benefits helps to successfully communicate the benefits of cooperation (purchases, applications) to customers.
Of course, all Internet users have seen such pages. Practice shows that this is a really effective marketing tool. In conditions of general information overload, the landing page pleasantly pleases buyers with minimalism, style and clarity of wording, the absence of unnecessary advertising and spam.
A beautiful landing page is an essential internet marketing tool
Examples of the most beautiful landing page
What makes a landing page beautiful? At first it may seem that there is no definite answer to this question, because each user understands beauty in his own way. But in reality, a landing page is a tool for which there are quality standards. Visit the following sites to see successful examples:
- Designed to move.org;
- Evr.st;
- Grooveshark.com;
- Hipstamatic.com;
- GiftRocket.com.
The best landing pages are similar in structure and features. People love different website designs, but landing page success is not about pretty pictures. Key features of attractive one-page sites:
- minimalistic yet stylish design;
- clear wording, no vague phrases, a lot of specifics;
- a list of benefits (the client immediately understands what he will receive if he responds to the offer);
- convenient application form, without unnecessary information (the best solution is only the buyer's name and contacts);
- the presence of a call to action, an incentive to respond ("call", "find out the details", "order a call");
- honesty (the landing page should contain only relevant and relevant information);
- optimization for search engines (the presence of popular queries in the text of the site raises it in the ranking of search engines).
The article presents examples of sites with a good landing page. Explore them and design your own one-page sites for products and services. Some general recommendations can be highlighted. The page should be harmonious and attractive to the eye. Do not use acidic or irritating shades. It is advisable to limit yourself to 2-3 primary colors and stick to pleasant contrasting tones. All images on the landing page must be of high quality.
Harmonious color combinations, clearly described benefits and comfortable placement on the screen are the hallmarks of a successful landing page.
Examples of actively selling landing pages
Selling landing page is the goal of most internet marketers. It is important to make a one-page site not only beautiful, but also attract traffic from buyers. What features will help turn a regular landing page into an active-selling one?
The key feature is the obvious benefit. The sooner the buyer realizes that he is being offered really profitable and honest terms of cooperation, the faster he will make a purchase. Therefore, in the offer of the page, you need to indicate the cost of the product or service. If possible, you need to compare it with the prices of competitors and be sure to focus on the difference (for example, “5000 rubles cheaper than competitors”).
A good option would be to use question-and-answer formulation. Users often search the Internet for information in the form of a question. For example, "how to choose a dress for prom." Use popular wording in your landing page title and you will get good traffic(if, of course, the site really offers a solution to the issue).
All important information should be placed on the first screen: the faster the user grasps the essence of the offer, the faster he will respond
A selling landing page most often works without scrolling - that is, without scrolling down the page. All favorable conditions and the application form are placed on the first screen. It may sound strange, but some users really don't like scrolling and want to grasp the essence of the sentence at a glance. Why not give them that opportunity?
Conclusion
Landing page creation is a complex process that combines monotonous technical work with creativity. There are certainly many examples of successful one-page sites and general helpful guidelines. But don't blindly imitate and use repetitive patterns. The main thing in the landing page is not the appearance, but a clearly formulated proposal.
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