How to make a good landing page (landing page) with your own hands: instructions for beginners

Today we will talk about landing page. We will tell you about the different ways to create a landing page, and help you choose the one that is right for you.

You will also learn about the very best website builders with which you can create a one-page site yourself, even if you do not have any special skills and experience in creating sites.

In addition, we will use an example to show the process of creating a landing page based on the LPmotor constructor.

But first, a little theory...

Landing page: what is it and what is it for?

A landing page is a page whose main task is to collect contacts or sell a service/product.

Landing page features include:

• focus on one target action;
• arguments in favor of purchasing products;
• high-quality photos and videos;
• blocks with a selling text, USP, objection handling;
• the presence of calls to action;

With a carefully thought-out structure, proper presentation and design, a one-page website guarantees a high conversion of visitors into customers, which will save your budget for other types of advertising.

The advantages of a landing page include ease of navigation and speed of development.

This option is optimal for those who quickly launch the sale of their goods / services or test a niche.

Two ways to create a one-pager yourself

Method 1. Landing on your hosting on HTML or CMS: pros and cons

A single page created in HTML is a static page with unchanged content.

The only way to change the content is to manually edit the code on the server: developing and finalizing the site requires knowledge of HTML and CSS. The disadvantages should also include the lack of interactivity.

As for the benefits of such landings:

• they are undemanding to hardware resources;
• do not create a serious load on the server;
• do not need a database and scripts;
• may contain JavaScript, animations and graphics.

Now let's talk about landing pages made on CMS (content management systems). It is more convenient than html pages.

You will surely enjoy the flexibility in settings (customization) of the content and structure, interactivity, and convenient management. However, basic knowledge of html and css will likely come in handy too.

In both cases, you will need to:

• choose and register a domain and hosting
• choose a CMS and find a suitable landing page template
• install and edit the template for your products/services
• set up application collection forms, payment methods and analytics

If you have no experience in creating websites, then it will be quite problematic to figure it out. All the information you need is on the web. So if you decide to master CMS or html on your own, then be prepared to spend a lot of time learning.

If you don’t have the time or desire to figure it out, then it’s best to use landing page builders:

Method 2. Landing page builders: pros and cons

Thanks to the intuitive interface and DIY options, you can create a landing page based on the constructor in just a few hours. Even a beginner in website building can handle it.

To open a web project, knowledge in programming and design is not required. In addition, you will receive a free set of tools for the effective launch of landing and sales.

As for the cons of constructors:

• free accounts have limited functionality with restrictions on disk space, binding a 2nd level domain name;
• free sites are usually "decorated" with ads from site builders;
• such projects have a low level of customization;

Choosing the right designer for the future one-page site

We bring to your attention an overview of three current sitebuilders.

LPmotor - convenient and multifunctional

This site allows you to create a one-page website within an hour and get the first sales. It is suitable for both beginners and advanced users - for the first there are good training materials, for the second - a wide range of possibilities.

LPmotor takes an honorable first place in .

By dragging and editing ready-made blocks, you can easily customize the site without programming knowledge.

LPmotor positions itself as an inexpensive, simple service for launching and maintaining a landing page. It is in high demand: to date, the designer's services have been positively evaluated by 338,800 users.

It is more expedient for experienced webmasters to create a landing page from scratch. In addition, the site design can be assembled using blocks or you can choose a ready-made template (there are 114 ready-made options in total).

The library includes section templates from 16 categories with the possibility of two billion different combinations.

Among them:

• site header;
• first screen;
• Benefits;
• call to action;
• text;
• goods;
• gallery;
• reviews;
• contacts;
• basement.

Each template has a mobile version that can be edited separately.

The platform developers also took care of the built-in CRM (customer order management system), sales funnel, shopping cart and payment system. For further optimization of the landing, A / B testing and analytics are provided. Shared access is a guarantee of convenient work on the project of the whole team.

You can link to a one-page site:

• application processing system;
• Yandex.Metrika and Google Analytics;
• mailing service;
• online chat;
• business automation system;
• social button constructor.

The owner of the web project has access to code integration. You can set up receiving notifications via sms, Telegram, email, web-push, sms and vk.

Unfortunately, LPmotor does not provide a free plan. To publish a landing page on the Internet, you need to select and pay one of the tariffs.

• "Mini" for 540 rubles per month (when paid for the whole year) - allows you to launch 50 landing pages with three domains attached, with all integrations and protection against Ddos attacks.
• "Standard" for 720 rubles per month - you can create 100 one-page pages and link 10 domain names.
• "Unlimited" for 2400 rubles - the account owner is not limited by the number of sites and domains.

Tariff payment methods:

• WebMoney;
• "Alpha";
• cashless payments;
• "Connected";
• qiwi;
• bank cards;
• via telephone;
• Yandex money;
• Euroset.

Advantages

• high level of customization, flexibility of settings
• service will be clear even to a beginner
• a wide range of templates and blocks
• no restrictions on user visits
• great functionality and integration with third-party services
• affordable prices of tariff plans

disadvantages

We enter your personal account and click the "Create a site" button.

Now you need to choose a way to create a site: from blocks, from scratch, or as a ready-made template. We will focus on the last, simplest option.

We edit the template for ourselves: we replace texts and pictures, add the necessary elements, work with the background.

In the upper left corner there is a switch between the normal and mobile version of the site. Here you can see how your landing page will look on mobile devices and adjust if necessary.

In order to go to the control panel, you need to click on the gear icon. Here you can bind the domain and statistics services.

In the "Notification" section, set up receiving notifications on the channels you need, and in the "Extensions" section, you can add widgets and services.

One-page publishing - for this you need to click on the appropriate button in the "Desktop" tab.

Landing page is a quick and effective way to launch a sales funnel and get the first profit. A one-page site can become an auxiliary tool for the main resource or a full-fledged web project.

It is extremely important to decide on the necessary tools, key points of design and functionality even before the launch.

This will help you choose the best landing page builder for you.