How to create a quality landing page for a beginner yourself: a step-by-step guide

Landing page is a special page that is needed in order to push the visitor to buy a product or service or leave a request. You don't need to be a marketer to create a quality landing page. An ordinary person can do it. Today we will show you how to do this.

In short: what is a landing page and what is it for

Unlike a multi-page site, the landing page does not have complex navigation, large layers of text, banners, and unnecessary menus to navigate to other pages. Navigation on such a site is carried out either by scrolling, or through a special menu, with the help of which it is easy to get to the point of interest on the page.

Synonyms: one page site, one page, landing page, landing page, landing page, landing page.

The landing page is used to promote a product or service; it is designed to "direct" the visitor to take a certain action:

• applying for a free consultation;
• application for the purchase of goods;
• seat reservation;
• subscription to the newsletter;

Do it yourself or order a turnkey work?

So we've got the basics down. The next question that will surely arise for you is whether it is worth making a landing page yourself or ordering it from a freelancer or in a web / design studio.

Common myth: it is very difficult to develop a high-quality, high-conversion landing page, only professionals are engaged in this, and it is not available for an ordinary person.

Reality: making a good, working landing page is no more difficult than creating a page on a social network.

Of course, a landing page designed by a professional marketer is likely to show a high conversion rate. However, the difference in conversion will significantly affect the income only at high turnovers.

What is the best course of action if you:

1. you are new to business;
2. want to test a new niche;
3. you have a small start-up capital.

If you fall into one of three categories, then you should consider launching the landing page yourself. It will be much faster and cheaper.

In the future, when things go uphill, you will receive the first orders, working capital and, most importantly, statistics. Then you can think about how to "squeeze" the conversion at all stages of the sales funnel, including on the landing page. You can turn to professionals and make another landing page (or even several) and test their conversion compared to the first one to choose the best one.

The only thing you really need Is knowledge of your product: its advantages, disadvantages and target audience.

On the other hand, if you have good capital to start and do not want to spend extra time creating landing pages, you can always turn to specialists. For my part, I can recommend the Divly web studio. They have pretty affordable prices and good reviews.

Remember that if you decide to order a "turnkey" landing page, you need to draw up the most accurate technical specification and agree on all the details with the developers.

So, if you decide to do everything yourself, then our next step is to choose a quality platform. I have selected 4 of the most convenient and functional services for creating a landing page, and made short reviews that will help you choose.

LPMotor is the best one-page builder

An excellent platform for both novice users and advanced webmasters. It stands out with a simple and intuitive interface, affordable prices for services, a set of necessary functions for creating a one-page website, a choice of ready-made templates.

As for the templates, the site offers users 90 ready-made design options. For the convenience of searching, all templates are divided into categories (photographer, beauty and health, events, info-business, holidays). In addition, you can make a page from scratch from ready-made blocks and sections.

For each template, you can additionally connect a mobile version, which can be edited separately.

Another distinguishing feature is the availability of high-quality teaching materials. For each stage of work (creating and launching a website, working with design, connecting a domain, optimizing and promoting, managing sales, increasing conversion) there are step-by-step training videos.

There is no free plan on the site. It is possible to connect four paid tariffs (prices are paid for the year):

The site contains more than 300 templates (all adapted for mobile platforms), from which you can always choose something to suit your needs. If necessary, you can use the built-in constructor, which allows you to create your site from various blocks absolutely from scratch. The company also offers users ready-made one-pages for an additional fee.

The site contains the necessary tools for creating and managing a landing page: traffic channel management, detailed analytics and statistics, convenient split testing, building a sales funnel, own CRM and LP Telephony, etc.

In addition, you can integrate lpgenerator with various online services: Robokassa, Bitrix 24, AmoCRM, Megaplan, Dropbox, SmartResponder, etc.

For novice users, a special training system has been developed - materials have been collected that will help you understand complex terms and organize the process of creating a one-page page from choosing a design to attracting a target audience and completing a transaction.

There is no free plan, you can evaluate all the advantages and disadvantages of the service using a seven-day free trial period. Then one of the paid tariffs is connected (prices per month): "Basic" (799 rubles), "Advanced" (2375 rubles), "Unlimited" (3999 rubles), "Corporate" (15730 rubles).

When paying for the year, you get a 30% discount:

You can pay for tariffs in the following ways: cashless payments, Web Money, Visa, Maestro and MasterCard cards, Sberbank Online, Mir, Alfa-Bank, Yandex.Money, Qiwi Wallet, Tele2, Beeline, Megafon, MTS, Euroset.

Dignity

• Huge selection of ready-made templates that are adapted for mobile platforms
• There are tools to create your own one-page page from scratch
• Detailed site analytics
• Affordable telephony for customer communication

disadvantages

• High prices for services
• No free plan (7 days free trial)
• For a novice user, the interface may seem complicated

Ucraft - Free Landing Page Builder

5. Description of services

In this block, the real value of cooperation is conveyed to the user in the form of a list of services.

6. Customer feedback

Feedback form with which the client can contact you and leave a request.

An example of creating a landing page with your own hands using the LPmotor service

Let's try, for example, to create a simple landing page in the LPmotor constructor.

The first thing we need to do is register with LPmotor.

In your personal account, click on the green button "Create a site".

Now you will be offered 3 options to choose from: create a website from ready-made blocks, from a template or from scratch. The easiest and fastest option is to create a website based on a ready-made template, so we choose this option.

At the top left, you can select the option for displaying the landing page: computers, mobile devices, and edit each option separately.

The very last step is publishing the site.

I've only talked about the most important constructor functions. Surely, you still have questions: what are A / B tests, what are SEO settings for, how to set up an anti-spam filter, etc. In this case, training videos are provided. You can view them by following the "Training" link in the upper right corner of the screen. If you have any questions, feel free to write to the support service. In addition, you can also write in the comments to this article. I will definitely answer everyone.

Conclusion

Today we have considered the most optimal platforms for creating your own one-page website for promoting goods and services. Remember that the effectiveness of the project will depend not only on the platform, but also on the correct location of the blocks, as well as the information posted.