Mobile beauty salon. How to organize an outbound business legally? Manicure on call: How a beauty salon works without a room Beauty salon home visit

Alexander Kaptsov

Reading time: 15 minutes

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A mobile beauty salon is a fresh idea for the Russian consumer, which is of great interest not only to customers, but also businessmen. Such a business also has its own nuances, which will be discussed in detail in this article.

Opening a mobile beauty salon, where to start? Required documents

Any business begins with an idea, but without proper implementation of it, it will not be profitable. First of all, you need to choose the concept of your salon -, prices, come up with your own zest. Often, businessmen are lost when they are faced with the need to draw up documents, but it will not work legally without them.

A mobile beauty salon must be officially registered.

A businessman can choose one of the following legal forms:

The first option is the most preferable because:

• Registration is much easier.
• The entrepreneur has the opportunity to use favorable tax regimes.
• There is no need to draw up statutory documents.
• You do not need to open a current account and order a print.
• Less registration costs (in 2016, the state duty for opening an IP is 800 rubles, for opening an LLC - 4,000 rubles).

When registering, the entrepreneur must indicate the OKVED codes for all types of activities that will be provided in the salon.

The following codes may be included:

• 93.02 - Provision of services by hairdressers and beauty salons.
• 93.05 — Provision of other personal services.

Before submitting documents, you must also decide on the form of taxation. The OKUN code classifier says that the services of beauty salons are classified as household. This allows the use of UTII. You can also choose USN.

When working with UTII, a businessman pays a fixed amount based on the number of employees. This mode also does not require the use of cash registers, unlike the USN. It is worth choosing UTII for those whose incomes are higher than the average for the region.

Beauty salon services are not licensed. The exception is cosmetic services.

Turning to the legislation, you can find out that it is now illegal to provide beauty salon services at the client’s home, because the SES issues a permit for a certain room. The only way to do it right and legally is to equip a minibus or other vehicle.

In addition to the conclusion of the SES, you need to obtain permission from the district administration and the fire inspectorate.

The organization must also have the following documents:

1. Safety Journal.
2. Agreement with a third-party organization for the removal and disposal of waste.
3. Journal of accounting for the consumption of disinfectants.
4. Contract for the processing of the premises.
5. Dry cleaning agreement.

There will be a lot of papers, but all of them will ensure the legal and correct work of a beauty salon from a legislative point of view.

What services can a beauty salon provide? Sample price list

It is very important to determine the specifics of the work.

There are several types of beauty salons:

1. Narrow profile beauty salon . It involves working in one or more directions. Usually this is a manicure, pedicure and hairdresser. This type is more economical and suitable for business start-ups with little start-up capital.
2. General beauty salon . In addition to the above services, such an organization may include in its price list massage (not therapeutic, as it requires a license), make-up, hair removal and other procedures.

Having decided on the direction, it is necessary to draw up a price list. To do this, you should understand what class the mobile beauty salon will belong to.

It could be:

• Economy
• Middle.
• Premium.

The most promising niche is economy class salons, as the quality of services is not inferior to other establishments, and the demand is several times higher. Based on the type of organization, you need to develop a price list. The price should not be much higher than in stationary salons.

In the middle segment of this business, there is the highest demand for the following services:

1. Women's haircut.
2. Nail extension.
3. Wedding make-up.
4. Tattoo.

An organization's price list might look like this:

Additionally, other types of services will appear, based on the specifics of a particular salon. It must also be compiled in order to calculate revenue.

When thinking about pricing, an entrepreneur should think about another very important thing - discounts. Increasingly, people do not come to the salon alone. Such a joint trip can be encouraged with a small discount of 5-10%, for example.

You can arrange promotions - spend a week of manicure, pedicure, offering your services at a lower price. This approach will increase monthly profits by increasing demand for specific services.

What is required to organize a beauty salon from scratch? (transport, inventory, etc.)

To open an exit beauty salon, you need a room. In this case, it can be a minibus or a large bus - it all depends on the financial capabilities of the entrepreneur.

In order for salon specialists to carry out their activities, there must be power and water inside. You can get a special generator, and buy and pour water into a column or cistern equipped inside, since the machine will move all the time.

Inside, it will be necessary to equip workplaces for the entire shift of masters, to make the interior of the salon unusual and memorable.

The space can be divided into the following compartments:

• Driver's cab.
• Salon for passengers with several seats.
• Salon.
• Manicure room.
• Sanitary compartment.

For work, specialists will need working tools, here you can do it in two ways:

1. Hire employees with their inventory;
2. Buy everything you need yourself.

The second option is more expensive, but will bring more profit in the future. The number of tools will directly depend on the number of workers in the shift. It is worth taking care of the uniform for employees, which will raise the status of the salon in the eyes of customers.

You will immediately have to purchase consumables for the smooth operation of the offices. Later, you can proceed from the demand for the services provided.

In this type of business, one of the components of success is the promotion of your own brand. About 60-70% of advertising today falls on the Internet. It is worth taking care of the promotion of the salon even before the opening.

You can use the following tools:

• Contextual advertising.
• Various bulletin boards.
• Advertising on local sites related to beauty and health.
• Own business card site.

It is important to make your own website not only beautiful, but also useful to the client. It should contain information about the mode of operation, masters, prices, promotions and discounts.

It is also necessary to take care of the automation of accounting. The salon should have its own customer base, which will bring the main income. It is important to develop a loyalty program so that people go to the salon again and again.

Personnel for work in a traveling beauty salon

The selection of qualified personnel is one of the most important components of the success of a beauty salon.

The number of employees will depend on the following factors:

• Enumeration of the given services.
• Volume of orders.
• The capacity of the transport used.

Employees include:

1. Hairdressers (1-2 people per shift).
2. Specialists in manicure and pedicure (only 2-3 people per shift).
3. Make-up artists (1 person).

If the salon provides some other services, you will have to hire other specialists.

Since specialists work with people, they must have health books and pass a medical examination on time. A plus will be the presence of certificates from specialists on the passage of courses.

It is worth getting an administrator who will work with the site, promote services on the Internet, call customers, communicate with them by phone and online. Of course, you will need a driver - one person per shift will be enough.

Specialists will work with clients, so it is important not to allow these services to be provided outside the salon. Otherwise, revenue may be significantly reduced. Here you can either punish employees, or create a cozy atmosphere in the team. The motivation for specialists will be wages in the form of a percentage of the order .

It makes no sense to open a salon with several employees - the profit will be small. At least 8-10 people should work in the organization.

It is important to determine the method of remuneration:

• Piecework (% of orders).
• Fixed (salary).
• Mixed (salary +%).

For the driver and administrator, the second or third methods are more suitable, and for the masters, the first or third.

Is the visiting beauty salon open 24/7 or not? Which scheme of work is more profitable?

You need to talk about the profitability of a 24-hour beauty salon in the context of a particular city. For small areas, such a scheme is unlikely to pay off. But for megacities where nightlife is in full swing, part-time work at a later time is very relevant.

In general, you can adapt to the wishes of customers. At a later time it is very profitable to take large orders. For example, wedding hairstyle, makeup, manicure, pedicure for the bride and her bridesmaids. Services can also be provided at a big discount.

For an outdoor beauty salon, the peak of activity falls on the afternoon and evening. You can always agree on the output of a specialist to order for an additional fee.

The optimal work schedule is as follows:

Shifts can work 2 through 2, 1 through 1 or according to another schedule.

An exemplary business plan for an on-site beauty salon without premises: calculation of income and expenses

To assess the prospect of opening a mobile beauty salon, you need to calculate the approximate costs, revenues and initial investment.

Amount of initial expenses

Initial costs will be approximately as follows:

Thus, almost 1 million rubles will be required to open an exit beauty salon. You can save on transport and buy a used car, as well as hire staff with their own tools.

Monthly income

Thus, the average monthly income is a little more than 700 thousand rubles.

Monthly costs

Each month the costs will be as follows:

Calculation of business performance indicators

In this way, profit margin will be equal to: 720,000 - 455,000 \u003d 265,000 rubles.

Profitability : 265 000/ 951 000*100% = 27,87%.

Payback : 951,000/265,000 = 3.58. Therefore, a mobile beauty salon will pay off in 4 months.

All these indicators indicate the high prospects of the business. High demand for the service in metropolitan areas increases the likelihood of success. And this niche is still almost free, which opens up many prospects for a novice entrepreneur.

Does it make sense to open a traveling beauty salon in a small town or village?

Opening a traveling beauty salon in a small town should be done very carefully. Such an undertaking can not only not bring income, but also make the organization unprofitable. This is due to the fact that the size of the city is small, and people are not ready to overpay for field service. Yes, and this can pay off in a fairly long time. The period can drag on for more than a year, and sometimes even lead to bankruptcy.

For small towns, one can consider, perhaps, the departure of specialists to the client's house. But this will not be a completely legal business. If you start such a thing, then alone as a specialist. It will require a little cost, and it will pay off much sooner.

1 ratings, average: 5,00 out of 5)

Hairdressing services have always been in demand. Therefore, the organization of the salon business today is quite an expedient and profitable undertaking. There are a lot of business ideas for building a salon business. One of the most relevant at the moment is the opening of a mobile beauty salon. The benefits of this enterprise are obvious. The modern client no longer wants, and even cannot afford, after a 10-hour working day, to sit in line at the hairdresser, look for and wait for a “window” at his master, and, even more so, visit a beauty salon from Monday to Friday. It is much easier to order a certain service at home, in the office or wherever it is convenient for the client. Such an order can be placed by phone call or through the website.

The best way to promote a mobile salon business is to create a company website, which will publish detailed information directly about the services, their cost, information about specialists and, of course, customer reviews.

Pros of a salon business at home

One of the biggest advantages of a mobile salon business is that there is no need to rent and equip salon premises for receiving and servicing clients.

The second advantage of inducing beauty at home is the comfort of the client. First of all, the latter does not need to look for time to travel to the salon to get a manicure, haircut or styling. And the presence of a website with a description of services allows you to expand your customer base and range of services.

It will take about $1,000 to create a business card site and promote it. Equipment and special equipment, as a rule, is available for all masters. For advertising skills and services, they will give the mobile beauty salon about 20% of the cost of orders.

By the way, for the provision of hairdressing and other salon services at home, there is no need to obtain permission from the sanitary and epidemiological station. And it also makes it much easier to run such a business.

Terms of profitability of a mobile beauty salon at home

Some of the hairdressers may say: why should I open a beauty salon and offer work to other masters, because I can work for myself and rely only on my own strength. However, self-employment in the mobile salon business is rarely profitable. This type of entrepreneurial activity belongs to the category of “time is money”. The more customers served, the more profit. Attracting several professionals to work in a beauty salon "at home" at once allows you to increase the profitability of the enterprise up to 50% (if there are at least 100 orders per month).

Disadvantages of mobile salon business

The main disadvantage of the salon business at home is the high risk of losing customers due to the work of the masters not through an intermediary, but directly. To avoid this, all kinds of promotions and loyalty programs can be carried out, for example, for calling back and confirming the receipt of the service with the provision of the number of the mobile master who served the client, he is returned 50% of the cost of the service. You can pay for client bonuses at the expense of fines of the employees themselves.

Most of the advertising - 70% should be done online. Internet marketing is the most effective. Otherwise, you can promote the services of the salon through word of mouth, offering group services with discounts, like minus 10% of the cost of an order for a haircut or manicure for 3-5 people at once during a lunch break. You can advertise in magazines and newspapers, distribute brochures and business cards. Another effective type of advertising for a mobile hairdresser is the application of information to car masters.

Types of mobile salon

A home beauty salon can have a wide or narrow profile. The latter will specialize exclusively in haircuts, styling, manicures and pedicures. While the full-service salon business will offer hair removal, massage, spa treatments, bridal makeup, etc. to its customers.

The next criterion, on the basis of which it is possible to classify beauty salons "at home", is the economy, medium or luxury service class. At the same time, the economy option does not mean at all that the services of the master will be of less quality. The discount may be based on the small urgency of the order, the time of its implementation and the use of less modern technologies and cheaper materials in the provision of hairdressing services.

The benefits of a salon business at home are obvious. The low prevalence in Russia of such a business idea as servicing clients of a beauty salon at home, where no more than two dozen companies practice it, indicates the prospects of such entrepreneurial activity, which, moreover, does not require huge investments.

Glamor Beauty Salon invites you to visit us! This is the place where you will feel comfortable - our beauty salon offers you quality. Also, you can fully fulfill any wishes for various services provided by our masters: manicure, pedicure, high-quality nail extension and development of their design. Glamor Beauty Salon invites you to visit us! This is the place where you will feel comfortable - our beauty salon offers you quality. Also, you can fully fulfill any wishes for various services provided by our masters: the whole range of hairdressing services, manicure, pedicure, high-quality nail extension and development of their design, cosmetology, massage, tattoo / tattoo.

Beauty salon prices

24-hour visiting beauty salon. Yes, now the time you spend on a trip to a regular salon and back is completely yours. The visiting round-the-clock beauty salon operates at the same qualitatively high level of service as the day rooms on the street. Nizhny Novgorod. But it gives 2 more new benefits: it frees you from unnecessary fuss and gives bonuses. Now for the nice details. Services of the exit master at us - with gifts. If you invite us to your home or office, you will definitely get something useful for self-care from our employee. Any visit of a stylist, a hairdresser who prepares evening or wedding hairstyles, or a master who performs manicure at home - and every time you will find a special gift from our salon.

Beauty salon in Moscow on Nizhegorodskaya st.

We are glad to every client

Our salon offers a hairdresser call service at home. Jewelry braiding, using both traditional and the most modern styles and types of braiding, which are sure to reflect and naturally complement your charm! "I am sure that every woman is unique and beautiful, and I never cease to be amazed at how women can transform, how they begin to radiate beauty and confidence. An individual approach to each client allows me to create a unique image and a great mood" Be beautiful and happy always.

Services of an exit round-the-clock beauty salon

Outbound beauty salon at home

Exit beauty salon "Glamour" works for your comfort and convenience, therefore we intend to come to you at any time. Beauty salon with Departure at home is the specifics of our round-the-clock beauty salon, thanks to which you can be beautiful without leaving your home. Outbound round-the-clock beauty salon in Moscow "Glamour" is a personal approach, high quality and affordable prices. The employees of our 24-hour mobile beauty salon are not private masters, but a well-coordinated team of professional hairdressers, makeup artists and cosmetologists who are very responsible for their work and the reputation of our 24-hour outdoor beauty salon. No matter what services you need - hair coloring, styling or makeup, just one call and the masters of the 24-hour beauty salon in Moscow will help you transform and leave the house in good shape and perfect mood.

Traveling beauty salons are damn convenient: for the sake of them, they leave places that have been tested for years when they realize that it is better to read or sleep for two hours than to transport yourself to point B and back. Or when the face after thermage looks so that you don’t want to meet the eyes even with your own dog. Or when a child appears, and the desire to regularly do a manicure does not disappear anywhere. As in any field, there are good and not so good ones among visiting salons. Somewhere it is better to do nails, someone to trust the body and face, the third - hair. These three places should not disappoint.

Friendly administrators work in visiting beauty salons. They wish you a good day, select a suitable specialist, listen to dissatisfaction. Calling a master who works for himself, you lose such a service.

beauty mum

>The guys position themselves as the first traveling beauty salon for moms. And indeed, the local craftsmen do not react to heartbreaking crying, they confidently, but already without much enthusiasm, support children's topics, lay an extra half an hour for a manicure, because they know: the child can wake up at any moment, and the mother will smear the coating.

From pleasant:

Masters wear a uniform and carry with them everything necessary for the procedure. By the way, you can sign up for it without a call, leaving a comment with your number on the Instagram of the salon.

Price:

Manicure and pedicure without coating - 1,680 rubles, departure of the master within the Moscow Ring Road - 250 rubles.

Juice MUA

Salon profile - make-up and everything connected with it. The project was launched less than a year ago, and it was invented by makeup artists who have been using brushes and powder puffs for a dozen years. Calling Juice MUA is for those who do not know how to approach red lipstick, but want to learn how to handle the beauty professionally. A makeup artist either comes home and paints you - this is one service, or teaches you how to make up - this is another. An individual lesson includes a master class on make-up for a daily or special occasion, analysis of a cosmetic bag, coloring and shaping of eyebrows. The last point can pass for a bonus. The salon's menu also includes a make-up course, which consists of three lessons of three hours each.

From pleasant:

Make-up artists of the project are not against giving group lessons for a group of friends. Will pass for the idea of ​​a bachelorette party, remember. It'll be cheaper and more fun that way. Becoming a client of the service, you can ask your makeup artist more and more questions online. A special item on the Juice MUA menu is beauty shopping. Although this service is only partially provided at home, we could not remain silent about it. The first step is to sort out your makeup with a makeup artist, and then go shopping together to renew it. Your companion will save you from the obtrusiveness of consultants, tell you about brands and products as an independent person and select the funds you really need. And it will also be possible to use his personal discount, professional makeup artists have them in almost all stores.

Make-up artists of the project do not work for any particular brand. Here it is, the pledge of honest advice and recommendations

Price:

Individual make-up lesson - 8,000 rubles. (3 hours), training in a group of 3 to 5 people - 5,000 rubles. per person (duration - 5 hours).

Beauty Catering Peggy Sue

The salon menu is impressive: you can transform from and to, or rather, from a deep bikini to a wedding hairstyle. Beauty fairies are ready to tidy up men at home, for them there is a separate list of procedures, in which spa manicures and beard trims were noticed.

From pleasant:

The site has an online consultant who is really always on duty. Masters agree to work even at night - plus 30% to the daily price. And if necessary, experts will rush to you within 90 minutes after placing an order. Hence the pricing: the cost of services is not what Beauty Catering Peggy Sue loves for.

Price:

Casual styling - 2,500 rubles. (long hair), coloring in one tone - 4,500 rubles. (long hair).

How to understand that your home manicure is of high quality:

the master will open the craft package with tools in front of you, demonstrate the sterility indicator and draw your attention to his actions;
along with varnishes and files, he will bring a table lamp with him, and will not ask you to turn on the light in the room or sit under the floor lamp;
the specialist will ask if you prefer a cut or waterless manicure, clarify whether to cut the cuticle;
bring with him several shades of varnish that you told the administrator about during the recording - the client should have a choice;
at the end of the procedure, she will massage the hands and apply a delicious cream.