Modern business on the Internet. Business ideas on the topic “Internet. How to create an online business from scratch - basic rules

Launch online business in 2019, it is considered a fairly profitable and competent idea. As statistics show, it was 2018 that became a turning point for online entrepreneurs in terms of the amount of income they received. People began to open their business projects online much more often than offline - this is not surprising, because in front of you is an audience of 150 million people + CIS. Someone wants to conduct business on the Internet using standard, proven methods for years, others intend to create their own unique ideas and implement them in the Internet environment - almost everyone has the opportunity to make good money.

Our experience and analysis network business market suggests that, for a beginner, the entire business on the Internet is carried out in several highly profitable areas:

Providing various freelance services with an approximate income of up to 500,000 rubles per month.
Selling goods through their own and or partner sites, - the level of income in this direction has practically no restrictions and any kind of ceiling.
Sphere of info-business.
Web development is the creation and development of your own and partner information projects.
Affiliate Marketing. Today, with an average income of 350,000 rubles per month, it occupies a dominant position in this area.

The choice of an idea for a successful business on the Internet should be determined by two main questions.

What would you like to devote your life to?
Where do you see yourself in 3 years?

Take your time with the answer! The real challenge is figuring out which opportunities are right for your area of expertise and desires.

To help you understand this issue, we bring to your attention a small list of business ideas in online sphere... This list reflects specific examples of different business lines to suit different skills, budgets, and desires.

Important: Also, the article added information about new and unusual niches for doing effective business on the Internet. Update January 2019

Affiliate Marketing

(aka affiliate) - perfect for those people who have the talent to sell profitably. The marketer receives commissions from selling other people's products. You will definitely have to make an initial investment to create advertising campaign around the product with which cooperation takes place.

If the sales are successful, the amount of commissions will significantly exceed the amount invested. Some of the most popular affiliate marketing sites are: partnerki-vsem.ru and AffiliateCatalog.ru.

There you can familiarize yourself with all the offers and conditions of partners, choose a product that, in your opinion, will be able to successfully sell in large volumes.

Creation of an online store / group in social networks

IN online store you can sell any goods you like. Free website builders can be found on the following popular resources: ru.wix.com, www.setup.ru, www.ucoz.ru.

It is not recommended for beginners to get involved in serious, expensive areas like technology, jewelry, etc. Better to start something simpler, or focus on a narrow range. You can also create a group in in social networks selling unique items handmade.

This area is gaining popularity especially among the female half of Internet users: jewelry, handmade accessories, soft knitted toys, candy bouquets, embroidery paintings - all this is now fashionable. For men, you can sell car accessories: for example, pillows with a car brand or number, etc. In a word, a promising idea for an online business.

Internet business from scratch is just a business, not unlike any other. The same principles, rules and guidelines work for him.
At the very beginning, you must soberly judge why you need all this. After all, promotion and promotion will take a lot of time.

According to our experience, 1-1.5 years of hard and purposeful work until it starts to bring any tangible income. One that you could live on. In addition, there will no longer be a boss chasing you. And it is quite difficult to motivate yourself for labor exploits on your own.

Also, what you choose for yourself as a product should greatly inspire you. Otherwise, your internet business from scratch will not survive the first real difficulties.

In addition to an inspirational idea, you need financial goal, which you will reach in those very year and a half. Income from the business should range from 200,000 to 500,000 rubles. Otherwise, all efforts are simply pointless. There is a fairly simple method for determining the amount more accurately. Multiply your current monthly income by 10. This figure will be your goal.

It takes some skills and knowledge to become an entrepreneur. Key business skills are in sales and negotiation. You also need a good knowledge of the product.

Here are 4 parting words for you, following which from the very beginning will save you from many problems and bitter disappointments.

1. When it comes to your first business, choose only what you are well versed in as an object of trade. Even the famous billionaire investor Warren Buffett does not invest his money in areas he does not understand. This does not mean that you will never broaden your horizons and do something else. But well-known fairways are best suited for maiden voyages.

2. Never spend money on your first business that was set aside for others. strategic goals- housing, training, financial safety cushion. Don't take loans.

3. It would be nice to love what you are going to do.

4. Don't make everything perfect. Idealism sometimes plunges people into unnecessary expenses. Minimize your initial investment as much as possible. And do not try to do everything at the "5" at once - you will just waste your time.

Internet business from scratch: 3 directions

The question of how to build a business on the Internet from scratch is now not only asked by the lazy. The interest is justified, since a business from scratch on the Internet promises many benefits. Right on the surface lie such "eternal" values as freedom, independence, mobility, lack of ceilings and limits. True, for some reason people forget that in order to achieve them, one must first seriously limit oneself both in freedom and independence, and even very often in mobility. In any case, you need a certain amount of discipline and patience.

There are several dozen ways to start an internet business from scratch. We will only list 3. Most likely you have heard of them. But have you seriously thought about it? So, think about it.

Business on the Internet from scratch: consulting, teaching and other services

You somehow know how to do something well and professionally. Something that presents a real problem or headache to someone. Or maybe even a dream. Consulting and teaching are good directions to help you quickly start a business from scratch. In this case, the Internet will give you the necessary "acceleration". Available online marketing tools allow you to quickly scale and expand your business. Webinars, online conferences and social media to help you. Then you will grow up to your network resource.

How to start an internet business from scratch: an online store

Your online business from scratch: an agency with a marketing specialization

You already have your own business from scratch on the Internet, is it working successfully? Or have you helped someone more than once to organize an Internet business from scratch? In general, you have some experience of how to build a business from scratch on the Internet. Then you can earn extra money on your knowledge in SEO promotion, content marketing, promotion of representation in social networks, setting up a YouTube channel, creating blogs / websites / landing pages.

Do not forget that for cash payments, an online checkout is required. In online stores, it is convenient for users to pay using bank card, therefore, it will be necessary to connect payment systems (for example, Yandex.Checkout, Robokassa, etc.)

We talked about how to start your business from scratch on the Internet. What directions can be chosen and in what sequence to move towards the goal.

Hello dear reader. I am sure that you, like me, are a realist, and therefore, most likely, you are skeptical about ideas about business without investment. The environment and your own experience have taught you that before you get a little, you need to invest a lot, and that is not the fact that the investment will be justified. All this is true, everyone lives like this, everyone cannot be lucky ...

Let me ask you: what other stereotypes prevent you from living a normal life and successfully building your business? Analyze and discard them. Moreover, in spite of all outdated stereotypes, there is one excellent and not risky way to organize your own business, without investing anything, or by investing mere pennies - business via the Internet. Have you heard of this?

Now all progressive businessmen make money only on the Internet. I'll tell you more: any enterprise, any service can be transferred to the Internet without any problems.

The advantages of this transition are obvious:

increases significantly the target audience, and, therefore, the number of potential customers;
the number of personnel is significantly reduced - one or two managers, an IT specialist and a SEO promotion specialist are enough.

In addition, there is no need to rent premises and pay utilities... You only need to pay for the Internet.

Every student knows that a business on the Internet without investments can be easily organized. And it seeks to occupy a certain online niche, as early as possible - long before graduation and admission to college. Look, every second has already, and do you know this one of the most profitable options, if you need to start without investment.

So, what are you waiting for in this case ?! It is in your best interest to start your own business as soon as possible before the competition has grown.

1. What business to open on the Internet, options

I cannot guarantee that if you open an online store selling children's clothing (there are hundreds of thousands of them now), you will immediately find yourself in "kings" and start every day, as I cannot deny it. What business to open on the Internet is up to you, I can only suggest options, guided by general statistics and real examples.

I repeat: any of your hobbies, service, knowledge, full-fledged enterprise can have a successful working display in the online space. Absolutely any, even unclaimed in the area where you live. Let me give you an example of a Polish high school student Mateusz Mach (it's not for nothing that I drew your attention a little higher to the abilities of modern schoolchildren).

So, this guy made money on a seemingly completely useless application - sign language. For offline communication, it is irrelevant, for people of the older generation, it is incomprehensible. The experts even sneaked in the idea that very few people would be interested in such an application.

But the popularity of “gestures” has broken all records - hundreds of thousands of his peers enjoy using Mateusz's invention with pleasure, who consider mastering the “finger language” very cool and necessary. Also, busy people do not refuse to communicate without words, who simply do not have enough time to type full-fledged messages consisting of sentences.

Custom gestures were appreciated by both deaf and dumb people and people who do not speak foreign languages - the popularity of the application is off the charts on a global scale.

And you ask: where to start business on the Internet? With an idea, friends! From the most incredible or the simplest, but it should be successful.

2. The best examples of online business without investment

And now, as promised, I will provide a list of the most popular ideas for organizing an online business:

And if we ignore the question of the age of the resource, the question will not disappear: popular sites with high traffic are always of interest to the advertiser. And where there is advertising, there is money.

So with a little secret, gigabytes of information products in various directions are obtained: psychological, esoteric, therapeutic and dietary, etc. By the way, information is the most demanded business on the Internet in 2016, which has been holding the first positions for several years now.

3. How to create your own business on the Internet

We figured out what kind of business you can open on the Internet. It remains to be seen how. Although many admire the newfangled formula, which says: "If there is no money - create your own business, if there is no money at all - create it urgently", we will not rush so as not to break the wood.

Stage 2: We use part of the money we earned to create a powerful advertising campaign for the newly created community in the same place - VK. And in a short time we bring our project to the level of income (attention!) 100,000 rubles per month. In order not to bother with administering groups ourselves, we hire three administrators, assigning them 40 thousand out of 100 for a salary. 60,000 is his net monthly profit. Not bad, right? And it's not difficult.

Stage 3: We create and promote our own website. This is somewhat more difficult than promoting a group, but also much more profitable. Websites are an almost inexhaustible flow of clients for business, they are a platform for advertising: contextual, banner, and video, this is participation in affiliate programs, this is the placement of PR articles for third-party resources. Each of the methods brings good earnings. And if you use all of them?

3.2. Example 2: contextual site

Among the webmasters there are guys (and I know this firsthand) who earn 150,000 rubles a month from websites, devoting no more than one hour a day to their projects. Therefore, do not torment yourself with guesses how to create your own business on the Internet - just create a high-quality website.

Stage 1: We create ourselves a regular blog on WordPress, choose a popular theme. We fill the site and in six months this site will already be visited by 500-1000 people per day. We insert ads on the site and start earning income from it.

Stage 2: We are not in a hurry to spend money, because we are interested in business, and the business should be able to work on its own. We are hiring a copywriter and assistant. The first one writes articles, the second prepares and publishes. Another year passes and now you can increase the staff for faster site growth or you can create several more similar projects.

Friends, of course, all these schemes from the outside look very simple. In practice, things will be much more complicated. However, if you consider my personal example and this blog, then I can assure you that in fact all this is quite achievable. So, I am sure, with the proper desire, everything will work out for you.

4. Business over the Internet without investment and the role of site quality

I must draw your attention to the fact that the resource that you create for doing business must be of high quality, durable, recognizable and solid. Therefore, discard all versions of website creation on the website builder.

First, the project will look formulaic and get lost among its similar counterparts. Actually, how else should he look if they are all created there according to a template?
Secondly, advertisers will look with distrust at such a resource of “handicraft work”; the situation may be aggravated by the fact that you place it on free hosting. Few people take such resources seriously, even link selling services are reluctant to accept them into their ranks.
Thirdly, the functionality of sites created using free website builders is very limited. You can connect everything that is, but for an additional fee.

Therefore, it would be more expedient to find a friend who, for a bottle of juice, will create an original website for you (well, or agree to pay for the work after the website starts generating income), make the website yourself (without a designer), buy cheaply. It will still be more profitable than ordering the creation of a resource in a web studio.

Now - about "no investment". Even if you have to invest some pennies, then small money is not considered an investment. Do not feel sorry for them for a work that can become the work of your whole life.

A section about new and always relevant business ideas on the Internet for aspiring freelancers and entrepreneurs who decided to open their own business in 2018-2019, but do not know where and how to start making money from scratch, including without large initial capital.

Note that the term "online business" can be used for any business or commercial transaction that involves the exchange of information online.

Ethereum mining Continuation of a business idea About online business and online earnings

In our time, which is rightfully called the century modern technologies business on the Internet is developing rapidly. It is quite difficult to develop successful ideas on your own, especially since most of the methods are already freely available. The main thing is to know where they are all offered and how to use them. Today the Internet is one of the most popular methods of earning money.

In the "Internet business" heading, only the most profitable options are considered, often requiring absolutely no investments. In the vastness of the world wide web, you can stumble upon strategies that offer profit after certain cash deposits. It should be understood that you need to be extremely careful not to get involved in a financial scam, therefore, when looking for income in this area, it is better to seek the help of specialists.

For you, we have selected extremely profitable and working ideas for Internet business. Lots of ways to make money, open and transparent business plans - all this can be found here. The strategies were selected based on their own experience, as well as on the successful examples of people who were able to achieve high income online. It should be noted that this particular species entrepreneurial activity suitable for both experienced businessmen and novice students. In addition, in many cases it does not require specialized knowledge in software, significant financial expenses, and allows you to plan your working day on your own.

What is needed in order to create your own successful business in the Internet? The answer is very simple: you need it so that others can fulfill their needs (b2c) or make money (b2b). Many people forget about this, thinking only about their own benefits, which is often the reason for the failure of new projects. Let's talk about the main types of online businesses. In many of them I have personal experience, and in some he worked as a developer or SEO-optimizer.

Opening an online store

Even now, when you can buy almost anything on the Internet, online shopping is still an attractive business. The advantages include the fact that, unlike a number of other methods, here you can start earning income quite quickly, under certain conditions.

This area of business is far from being the simplest one, as the sellers of a number of information products claim, and initial investments are required here. I was convinced of this when creating my own store, as well as when developing and promoting dozens of others. The costs will be not only for website creation, but also for advertising. It is impossible to describe all the nuances of this business even in five articles, so I will say in a thesis:

There is competition in the sale of almost any product, in some groups (clothing, electronics, etc.) it is simply enormous;
The start-up costs are significantly less than the costs of opening an offline store, but the costs of attracting visitors can be much higher and are quite comparable to the rent for premises, staff salaries and other costs of an ordinary store. If you look in the long term, it is far from the fact that the online store will be cheaper, as many are talking about;
The e-commerce market is growing (according to analytical companies). In 2010, the market volume was 176 billion rubles, in 2014 - 612. Subsequently, growth slowed down due to the economic crisis, but it still exists, unlike offline;
50% of orders come from Moscow and St. Petersburg.

Selling goods without an online store

The method is gaining more and more popularity, requires less costs than an online store, but it is quite possible to scale it and make it a full-fledged business. People buy cheap and promising (in terms of selling) products and sell them, often without an online store or even a website. For example, they use social networks as a platform. Or they make a one-page website for each product.

You can buy anything, today buying goods on eBay, Aliexpress, Chinese electronics, etc. is popular. China is one of the most promising areas, there are already companies that will not only buy goods there for you, but also send them to customers. That is, you only need to pay for a batch of goods and find buyers, the intermediary will do the rest.

This is less profitable than doing everything yourself, but if we talk about China, then often they buy goods there for the conditional 100 rubles, which in Russia are sold for a thousand.

For example, a friend of mine has been buying used iPhones on eBay for several years and selling them offline through social network and sites like Avito.

Buying a website with income from online

Excellent assets are rarely sold for reasonable money. Buying a site that is already generating income is a risk. The seller in 99 cases out of 100 will ask for significantly more than his project is worth. And if we talk about top sites that are completely white and have reliable sources of income, then they will be asking a lot for them. However, these are exceptions, such projects are rarely sold.

If you have heard something about the possibility of making money on the site, but do not understand anything about it, I do not recommend investing money in it. It is better to invest a little in creating your own website, this will give you the necessary experience, which in the future will allow you to adequately evaluate assets.

But in general, this type of business (like any other in which there are risks) can be very promising. It is quite possible to buy a site that after small investments will bring much more. Therefore, it is better to buy undervalued projects that are clearly in stagnation.

I myself periodically look into Telderi and buy projects that are interesting to me in one way or another. I recommend reading the article "Investing in sites", where the issue of buying sites is considered in more detail.

Creating your own content sites

Building your website for monetization in safe ways like contextual advertising or affiliate programs- absolutely a win-win option. What's the problem with most sites that don't make anything? The fact that they are abandoned and not brought to mind, as well as the fact that the owners simply do not have enough resources. But if you have money and you are ready to invest it, then creating your own website will be the most reliable option that guarantees you income.

But not everything is so simple. Income is guaranteed to you, but its size will greatly depend on your experience and knowledge. Yes, if you have the money, then you can hire specialists to handle everything. But this is only suitable if you are ready to invest a lot of money in a large project. Otherwise, the payback period of the project and its profitability will fall dramatically.

Everyone can invest one million rubles and earn ten thousand a month, for this special knowledge is not needed. But investing a million and earning 50-100 thousand a month without experience will not work.

Online business ideas

Here I will briefly list a number of ideas that I would classify as b2b or b2c. In fact, you can come up with a lot of interesting options, the Internet provides very great business opportunities.

Web Studio

Big competition;
There is a demand for services for the creation and promotion of sites;
Initial investment can be minimal.

You can read more in the article "Earning money on creating websites", where I considered this issue in some detail, so I will not analyze in detail here the web studio as a business.

Specialized company

It can be a copywriting studio, graphic design studio, etc., there are many options. Go to any freelance site, look at the order categories there. You can create your own company for almost any category. Your task will only be to find clients, the costs of opening such a business will be minimal, but there are difficulties and certain nuances. Let's take a look at a copywriting studio as an example.

To start you will need:

Website;
Editor;
Staff of copywriters;
Advertising campaign.

The key link is an intelligent editor (if not you). The quality of the texts will depend on him, and for a copywriting studio it should be at its best. The staff of copywriters can be formed for a long time, you need not only to find sensible authors, but also to find more of them than you need, just for safety net. You have no right to interrupt the deadline.

A similar scheme applies to any field, be it design, programming, video creation, animation, etc. That is, at least one employee who really understands the topic should work for you on a permanent basis. It is not worth saving on it.

Each field of activity has its own characteristics, but the advantages of such narrowly focused companies include the fact that a pool is formed over time regular customers, which allows you to reduce advertising costs. Or you can keep them down and expand your business further.

Competition in any area is quite strong (including with the army of freelancers), but the number of customers for services is not decreasing either. The advantage of narrow specialization is less start-up costs.

Infobusiness

I wrote in detail about info goods in this article. A promising direction that can be scaled easily. But you can not only work according to the scheme "made an information product and are looking for buyers", but also make them to order. Somehow I came across a company that conducts market research based on sources on the Internet, they charge 20-30 thousand rubles for their services. That is, they just look for all the information and provide it in a digestible form.

This is not as easy as it might seem at first glance, it is quite possible that they buy market reviews and other analytical materials from RBC, but I think the line of thought is clear. Today businesses are ready to pay for information - think in this direction.

Services and Applications

There are so many things you can think of here that the list would take a couple of articles. From a link exchange or a position checking service, to an electronic currency exchanger or a website builder. Here you have two paths, each with pros and cons.

The first is to copy an already running service, but it will be more convenient / cheaper / more functional for you, etc. The cost of acquiring users will be high as they already have an alternative. It is guaranteed to work only if you do it very well, much better than the competition. It is a pity that in business nothing can be guaranteed in advance.

In the second case, you are implementing an original idea, doing something that no one else has done. As an example, we can cite advertising exchanges for social networks, those who managed to be the first to collect all the cream. But it is quite possible that your idea will not be needed by anyone and there will be no demand.

What to choose? In the second case, the potential income can be much higher, but the risks are much higher. In the first case, you will definitely have income (if you do everything well), but not the fact that it will be big, because there is already competition. And the service market can be narrow, you can also guarantee that even from a very bad competitor, all users will not go to you. So you have the classic choice between a tit in hand or a pie in the sky.

However, from the point of view of online business, this option should be considered first. And you can't do without a business plan, you must calculate everything very accurately, especially costs. It often happens that the service seems to be good, but there was not enough money for advertising. Or they launched an advertising campaign, and the service is crude, with errors.

I treat this direction with particular warmth, tk. I myself often launch ministartups and read industry online editions... For example, I made a freelance exchange for photographers photo-lancer.ru ( the site was sold for a penny, the buyer abandoned the project), with this idea I went to a business incubator (in the IT-park, Kazan), where he was rejected. I abandoned the project, because decided to concentrate on the business of his web studio. But startups often come to my studio, I work quite closely with this category of customers, there are even several already launched projects, but most of them, as a rule, are closed due to underfunding or a change in priorities.

Game creation

People love to play, people often spend a lot of money on games buying virtual currency or items. The main difficulty is that the era of "browsers" has already passed, and huge investments are required to create a full-fledged three-dimensional MMORPG or shooter. But browser games have been replaced by social networks and mobile applications, where the entry threshold is tens and hundreds of times lower.

Successful and popular games on social networks make millions of dollars, the same Facebook gives you the potential to attract tens of millions of players from all over the world. Another thing is that projects like Angry Birds made by professionals who have a large budget not only for development, but also for advertising, it is difficult to compete with them. But it is quite possible to create a business in this area, the prospects are not diminishing.

IN gaming business not only the financial component is important, without which nothing will work out for sure, but also the idea on which everything depends. There is no point in copying successful projects, you need to develop your own.

"Idea for a Million"

I know everything Facebook, Twitter and other services, which out of nothing became companies that are valued at billions of dollars. These success stories are often told as examples, used for motivation. But no one talks about the thousands of projects that have disappeared and no one remembers them. And their authors also thought that they had a "million dollar idea."

This is what I mean, if you implement a hundred original ideas, one of them may be successful. As for the new, it is very difficult to predict, and this is the problem. Such business ideas on the Internet should not be made with the last money, they are often made on the principle of "it will not work, well, okay" and not with the last money.

There is a very simple cure for such ideas: a business plan. If you approach its preparation very carefully, the prospects of the project become much clearer. Therefore, if you are struck by another brilliant idea, like a social network for dogs or for redheads, think carefully before investing or looking for money.

Conclusion

Of course, I have not listed all types of online business. Business is a systematic activity, the main task of which is to make a profit. From this point of view, almost any field of activity on the Internet can be turned into a business.

There was a time when blogging was started by amateurs who didn't think about ad revenue. Then they began to earn money, professional bloggers came up, for whom their blog is the main source of income. And then there were companies that made a business out of it. This can be said about Vkontakte publics, link trading, copywriting. The list is endless.

There are thousands of ideas. The Internet itself is a very powerful business tool. Real companies and people are spending money here. Your task is to determine the points where these cash flows go. Or offer them a new path.