Business on the Internet: original ideas for aspiring businessmen. Ideal social network: where is it easier to sell? Social networks in entrepreneurship and business

05.02.2015 12 868 11 Reading time: 14 min.

Today we will talk about business promotion on social media... In this article, I will talk about why you generally need to promote a business on social networks, what tasks can be solved by this, and dwell on the specific features of promoting a business on each of the most popular social networks. So, first things first.

Why promote your business on social media?

First of all, you need to understand that social networks are a huge target audience for promoting goods or services. There are hundreds of millions of registered users who can become your customers, or at least learn about the existence of your company / products.

Promotion of goods on social networks is interesting for both large companies world, state, regional level, and for local, local significance. This method of promoting and advertising a business is also interesting because the costs for it, in comparison with other types of promotion and advertising, are relatively small, in some cases they may be absent altogether. At the same time, business promotion on social networks shows a fairly high return, especially if it is carried out correctly.

Often, entrepreneurs who want to integrate their business into social networks do not fully understand, do not have a clear idea of why they are doing it. For example, they believe that being represented on social networks is fashionable, this is the current trend, "everyone does it, so I need it too." This approach will not bring good results, since a businessman must first clearly understand what exactly he wants to achieve with his presence in social networks, and based on this, build his promotion policy.

There are 3 main goals that a business promotion on social media can assume:

1. An increase in the number of sales of a product or service. This is the main, but not the only goal. In this case, the best promotion method will be advertising companies in social networks promoting certain goods and services. It is not even necessary to create your own account or community here - people who click on the advertisement can go directly to the company's website and make purchases there or use contact information.

2. Promotion of a brand of a product or service. This is another task that requires a different approach. For this purpose, it is best to create a thematic page or community and increase the number of its subscribers / participants. For example, by organizing contests that stimulate the repost of records, inviting friends to the community, etc.

3. Increasing customer loyalty to the company. This is the most difficult task requiring the most painstaking work. Here you will need high-quality accounts / communities with constant publication of news, answers to complaints and questions from subscribers, the ability to resolve conflict situations. That is, such work will require a separate competent employee of the company (for large companies - even several such employees). However, the possibility of a direct dialogue between a consumer and a business representative is always an undeniable competitive advantage.

The achievement of the second and third goals has an indirect impact on the main task - increasing sales.

Many entrepreneurs who are just mastering business promotion on social networks think that for this it is enough to create an account or community in each social network and periodically place advertising ads there. In practice, however, such an approach is unlikely to bring any results at all, it will only take up a certain amount of time.

Business promotion in VKontakte

Vkontakte (vk.com) is a social network leading in the Russian Internet in terms of the number of its audience. The number of its users exceeds 270 million, of which more than 60 million visit their pages daily. The average age of users is 17-35 years old. The main disadvantage here is that this social network has a fairly large percentage of people with a low level of paying capacity (schoolchildren, students, unemployed).

Opportunities for promoting a business in contact are quite wide:

Targeted advertising (displaying advertisements for a target audience selected according to various criteria) with payment for clicks or for impressions;
Creation of public pages or communities to promote goods and services;
Placement of advertisements in popular thematic or urban communities on a paid or free basis;
Placement of advertisements in thematic applications and games.

An interesting thematic picture with brief overview product / service / community.

Business promotion in VKontakte is suitable for a wide range of activities, primarily for inexpensive goods and services aimed at young people, local business objects, online stores, promotion of any nature.

Business promotion on Facebook

Facebook (facebook.com) is the world's largest social network popular on the Russian Internet. In total, almost 1.5 billion users are registered here, about half of them are active daily, the number of the Russian-speaking segment is about 10 million. Facebook, unlike VKontakte, is visited mainly by people of medium and high social status and prosperity between 25 and 45 years old, the percentage of insolvent audience is minimal here. Famous businessmen and politicians have their Facebook accounts. If VKontakte is more an entertainment social network, then Facebook is a business and informational one: people come here to get information.

The main directions for promoting goods and services on Facebook:

Targeted advertising;
Creation and promotion of your own from public pages;
Advertising on popular thematic pages.

An important difference between Facebook and VKontakte is that likes are displayed here in the news feed of all the user's friends, thus, the advertising record is more easily distributed to a wider audience.

Business promotion on Facebook is suitable for goods and services aimed at business, literate people, promotion of all kinds of conferences, seminars, business trainings, information sites.

Business promotion in Odnoklassniki

Odnoklassniki (ok.ru) is the first social network to become popular on the Russian Internet. To date, its popularity has dropped somewhat, however, there are more than 200 million registered users here, and about 45 million use the service every day. The main feature here is that among the users there are a lot of elderly people, of retirement age, the average age here is maximum in comparison with other social networks: 25-50 years. In addition, many Russian-speaking netizens are expats living abroad.

Opportunities for business promotion in Odnoklassniki:

Targeted advertising;
Advertising in apps and games;
Creation of thematic groups;
Advertising in other people's popular thematic or regional groups.

The ideal content for promoting a product or service on Odnoklassniki will be an attention-grabbing picture / status / video of a cool or socially significant nature, unobtrusively advertising your brand. Here, as in Facebook, each like (class) is displayed in the friends' news feed, so by posting bright, funny, meaningful statuses, pictures or videos that will make you want to click on the “class”, you can promote your brand well.

Business promotion in Odnoklassniki is designed for the simplest, ordinary people, mainly of the older generation, is also suitable for goods and services designed for the widest audience, media sites.

Business Promotion on Twitter

There are significantly fewer opportunities for business promotion here. However, here you can create a hashtag of your own brand (for example, #fingenia) and promote it through the purchase of advertising in promoted accounts with a large number of subscribers.

To promote on Twitter, you need to use a short message, preferably with hashtags (your own or popular), containing a link to your site.

This way of promoting your business is best suited for any kind of internet projects.

Business promotion on Instagram

Instagram can be used to promote your brand by posting thematic photos and videos in your own account and purchasing such posting in the most visited thematic accounts. It should be noted that this is the most expensive network for promoting a business, but in certain cases it is also the most effective.

To promote on Instagram, you need high-quality, bright, cool, eye-catching unique photos and video materials... When posting, it is advisable to use hashtags (both your own and popular ones).

Business promotion on Instagram is ideal for promoting youth product brands, goods for women of any category.

You got some idea of what it involves promoting a business on social media, what directions and options you can use for this. Of course, this is only general information, in future publications I will consider some important aspects in more detail over time.

Last update: & nbsp 02/20/2020

Reading time: 14 min. | Views: 18011

Hello, dear readers of the site business magazine! In this article, we will talk about business on the Internet, various areas of online business, as well as how to properly start from scratch and what promotion methods are advisable to use to develop your own business via the Internet.

The topic of Internet business is very relevant for the majority of the world's population. Leading economists argue that businesses that 5-10 years will not be present on the global network, in general disappear from business.

Since the market is a platform for interaction buyers and sellers, and the Internet is just the same is a convenient platform for business, without geographical and communication restrictions.

From the article you will learn:

What factors to consider before starting own business online;
List of schemes that can be used at the initial stage of activity;
The most popular and relevant areas of business on the Internet without initial investment;
Methods for effective online business promotion.

After reviewing the information presented in the article, each novice entrepreneur will have the opportunity to choose the most suitable direction of activity for himself, and an experienced businessman, having read to the end, will provide himself with knowledge that will optimize efforts to increase income.

Where to start and what to look for when creating a business on the Internet + 12 online business ideas

Starting your own career in business implies the presence of a set of completely different qualities and attitudes of a person in comparison with employment.

In the minds of most people, the principles of work and the provision of money are laid down only on the basis of fulfilling the instructions of the superiors and constant, stable earnings.

What is important to know before starting an internet business?

1. Setting goals in business

The most important point. In the absence of a goal, the aspiring entrepreneur will have no measure of success.

A dream and a goal allow you to overcome difficulties, solve problems that arise, find the best methods and ways to meet customer needs, while earning money.

2. Risk optimization

Especially at the initial stage, you should be very careful about financial investments and use borrowed money... The best solution is to create a cost budget and stick to it strictly.

Newbie there may be a very good large-scale idea, but it alone is not enough - it is necessary to learn how to organize the activity correctly.

Experienced entrepreneur can spot a beginner's idea, take advantage of it, and win the competition against a less sophisticated opponent.

A sensible solution would be to "go through business school" from the very bottom and prepare yourself for large-scale activities.

5. Choosing a direction of activity that is familiar to a beginner

It is important to start your entrepreneurial activity from a direction in which a beginner is well versed.

Otherwise, you will have to devote a significant amount of time to studying the specifics of a product or service, assessing the competitive environment, consumer preferences, which may negatively affect business development at the initial stage.

6. Build self-confidence and perseverance

These qualities are not innate; a person acquires them in the process of life. An important key in developing these skills is knowledge of the business:

study modern trends in business;
reading business literature;
watching motivational films;
studying the success stories of famous entrepreneurs.

Method number 2 - Work in popular groups

On freelance exchanges and specialized forums about making money online, you can find many vacancies for working in social networks.

For example, it is possible to get a job in a popular community as an administrator, which will allow you to perform the functions of a moderator: to ensure the filling of information and deal with issues of advertising placement.

Method number 3 - Development of applications with subsequent sale

With special skills, an entrepreneur has the opportunity to develop special applications and make money by selling them. The owners of the most famous applications receive multimillion-dollar income and are constantly interested in acquiring promising programs.

The most demanded directions for applications:

various variations of well-known computer games;
applications that stimulate communication between people in social networks;
all kinds of questionnaires and tests;
programs for statistical and analytical information processing;
programs that allow you to integrate an Internet resource into a social network.

Method number 4 - Create your own popular group

In order for this method to make it possible to earn, it is necessary:

To create a group;
promote a public by collecting a large number of subscribers;
make money from advertising in a group of other products and communities.

Creating a community will not be difficult for any registered user on the social network.

Initially, you need to decide on the thematic focus of the group and choose a suitable name that will attract the attention of a large number of users of the social network.

You should also pay attention to the design and filling with quality information.

To promote the group steps must be taken to attract as many subscribers as possible. This requires high-quality and interesting content, as well as constant replenishment of the public with new information.

Friends, acquaintances and relatives can be the first users to subscribe, and then you can use the services of specialized services that provide services to promote communities. We wrote about it in more detail in the last article, where we told how to create a group, how to promote them, and so on.

After overcoming the milestone of a thousand subscribers, you can use additional promotion methods:

coordinate mutual advertising with other communities;
post your community on the walls of third-party groups;
carry out promotional activities of your group through various promotional sites;
use youtube.com by posting quality videos with links to the community.

After creating and successfully promoting the group on the network, you can try to make money.

The most popular ways to generate income through communities are:

placing advertising information in the community;
participation in partnership programs;
use of advertising exchanges to place advertising posts.

Method number 5 - Creating a group for further sale

This way of earning money should be used by entrepreneurs who have experience in successfully creating and promoting communities in social networks. The main factor determining potential income is choosing the right thematic focus.

The creator must have an idea of the relevance of a particular topic, as well as navigate the totality of potential buyers.

A very promising area is the creation, promotion and subsequent sale of communities that advertise popular brands.

Good graphics and text design and branding can lead to community buying proposals from the brand owners.

Idea 7. Correction of errors

As discussed above, there is a significant demand in the Internet community for quality writing. At the same time, website owners, when buying articles on exchanges, encounter in the completed work with typos, minor bugs... To post quality articles on their own resources, they are interested in services of proofreaders.

Making money on editing can be a great way to make money for people with deep knowledge of the Russian language. Correct You can write texts on any topic, but when working on a highly specialized topic, you will need to study additional information.

Making money correcting errors in articles is not very popular, but a large number of people with a philological education can provide themselves with a significant level of income.

Using these abilities, you can earn in other ways. For example, there are a large number of newcomers on the article buy / sell exchanges, and the proofreader has the opportunity to earn through buying cheap texts and selling them for more money after adjusting.

Idea 8. Photography

A large number of people are passionate about photography. On this hobby, in addition to personal satisfaction, you can earn good money.

There are many resources (photo stocks) on the network that provide intermediary services for the purchase / sale of photographic materials. The performer uploads his work to this site, where other users have the opportunity to purchase them.

Basically, photo stock sites work according to a certain scheme:

The photo in the highest possible quality is realized once at the maximum high price(at least 400 rubles) and then withdrawn from the auction,
An image in medium resolution is sold 10-30 times at a price of 15-35 rubles,
The photo is “rented” for a fixed number of views.

The main buyers of photographic materials are:

news media;
advertising agencies;
web designers;
internet magazines.

The most popular and demanded areas of photography are:

thematic photos ( cooking, renovation, nature, building materials, etc.);
photo reports;
photographic materials of artistic orientation.

Idea 9. Translations from foreign languages

A very popular activity on the Internet. A person who knows foreign languages at a good level has the opportunity to earn good money.

It is advisable to combine this work with the provision of copywriter services. There are a large number of orders for translation from a foreign language into Russian on various exchanges.

Knowledge of specialized terminology in certain areas will be a big plus. Earnings depend on the popularity of the language, the complexity of the text and can reach 1,000 rubles for a thousand characters.

Idea 10. Web Design Services

It is also a very popular line of business in the network. Successful work requires a good level of knowledge of popular programs for working with graphic files. In addition, to have a basic knowledge of graphics as current and its constituent elements.

Creativity, a sense of style, and artistic talent will also generate significant income.

An important component of success is establishing proper communication with customers. Each client has his own idea of the required design of the resource.

Respectively very important the designer to be able to coordinate the project taking into account own capabilities and customer preferences.

In the initial stages, a novice web designer should use specialized exchanges where you can perform work of any complexity and gain experience. There are a large number of them on the network, and the most popular of them are kwork.ru, freelancejob.ru, fl.ru, freelance.ru, etc.

High-quality execution of tasks will allow you to gain a good reputation on the resources and provide an opportunity to earn more.

Idea 10. Outsourcing

The development of Internet technologies has contributed to the creation of conditions for the development of business in the field of outsourcing. Many companies benefit from do not use in own state some employees, and give assignments to perform certain works third-party specialists who will independently pay taxes and mandatory fees for their services.

Work in this area is also beneficial for highly specialized specialists, as it allows you to cooperate with an unlimited number of clients and provide yourself with a high level of income.

1. Accounting outsourcing

The most popular destination. To provide services, a novice entrepreneur must have the appropriate education, successful work experience, and also know the legislation in the field of taxation, taking into account actual changes in it to get the job done right.

An important aspect- proficiency in special programs, for example, 1c accounting .

The most popular options for cooperation with clients are:

preparation of accounting and statistical reporting for the organization;
financial accounting of the enterprise;
auditing services;
a full range of accounting services.

2. Legal outsourcing

Also a very demanded type of activity. The contractor must have the appropriate higher education and experience in jurisprudence, as well as the fullest possible knowledge of economic and tax legislation.

Organizations are interested in legal advice, in the preparation of properly executed documentation. In some moments, the company requires services for drafting claims and a wide variety of contracts.

3. IT outsourcing

Works on maintenance local networks, website development, development software most businesses prefer to transfer them to third-party organizations or entrepreneurs providing these services.

Idea 11. Network Marketing

Multilevel marketing (MLM) is the interaction of a manufacturer, an entrepreneur and a buyer.

The popularity of this type of online business is also high. The creation of a certain company with a popular product network gives the founders the opportunity to make good money.

This means that you can organize a web studio on the Internet, which will offer these services, finding the appropriate specialists in this field.

Schemes and methods of promoting business on the Internet

4. Effective business promotion on the Internet - 6 best tools 🛠

Organizing your own business on the Internet, as a rule, does not cause great difficulties for entrepreneurs. The main difficulties arise when solving development issues and ensuring profit growth.

The idea and direction of activity can be very popular among consumers, but without using a set of measures aimed at promoting the business, it will be difficult to count on an increase in income.

Ways to promote your business online:

Social media;
Forums on the required topic;
Use of video channels;
Promotion using free advertising mailings;
SEO optimization of your own resource or landing page;
Using free message boards.

Let's consider each of these promotion tools in more detail.

1) Social networks

The right solution would be to actively use social media to promote your business. Statistics show that more than 80% network users have their own pages in social networks and use them at least 2 hours a day.

The main ways to promote your business using social media are:

Placing high-quality information in the optimal amount.Important ingredients- the uniqueness and fascinating style of writing texts, as well as the emotionality of the transfer of information, without an obvious advertising orientation, is desirable. Filling the page with new posts should be regular, depending on the direction of activity, it can be from 2-3 texts per day up to the same amount per week.
Using targeting. effective direction of advertising activities focused on target audience, selected on the basis of geographic location, socio-demographic component and interest in the offered goods and services.
Advertising in popular groups. The first direction is paid posting. The second is the purchase of a repost. Efficiency (as well as the cost of services) depends on the level of popularity of the advertiser's community.
Promotion using professional advertising exchanges. There are a large number of exchanges on the network that specialize in providing services for promoting business in social networks. On a paid basis, they can provide the group with high-quality content, as well as launch all the required types of advertising.

Focusing on the optimal time for posting information on various social networks will allow entrepreneurs to increase the efficiency of their activities.

2) Forums on the required topic

The network has a large number of various forums. It is necessary to find those that correspond to the direction of the entrepreneur's activity and have a high attendance.

Next, you should register and constantly contact the participants. When communicating, you should avoid the advertising orientation of posts (since it is possible to get a "ban" from the administration of the web resource), when establishing a good level and getting a sufficient rating, you should leave links to your Internet projects.

3) Using video channels

Today's consumers prefer watching videos rather than reading texts. In this regard, short videos that provide introductory information about goods and business are popular.

Using popular video channels (youtube.com, rutube.ru, etc.) you can post videos about the entrepreneur himself, his activities and provide them with links to the relevant groups in social networks.

4) Promotion with free advertising mailings

In some thematic areas, you can find portals that initially can send advertising information among their subscribers for free. An example is the site Subscribe.ru.

5) SEO optimization of your own resource

Site traffic depends on the amount of information posted on the resource and the quality of this information.

Optimization involves the use of only unique articles when filling a site or blog, as well as the use of keywords in the texts according to the thematic focus of the resource.

Key phrases used by potential customers on a particular topic can be found using the service wordstat.yandex.ru.

Evaluating the quantitative use of certain words in the search queries of potential consumers, it gives an understanding to the entrepreneur that the use of these expressions when publishing their own articles on the site will allow them to take the first positions when displaying information search results through the yandex.ru service (in the top of search engine results).

6) Using free message boards

One of the most popular ways free business promotion on the Internet - using message boards... There are tens of thousands of such resources on the Internet, and therefore the best solution would be to use the most popular of them ( Avito.ru, doski.ru, etc.).

Advantages :

Popular message boards have a large audience of consumers;
No fees for posting information;
The relevance of the ad for a long time;
The ability to use when placing links to the site, which is displayed when the client searches for the necessary information;
Links from popular resources can have a positive effect on the reputation of a business.

Flaws :

Ad fluidity... Hundreds of new ads appear on well-known resources every minute, which leads after some time to the difficulty for the client in finding the necessary information.
No Warranties. The result from the placement may not bring any dividends.
Time factor. Each resource has its own placement rules and to use this direction, you need to allocate time to study them.

The ad text must be SEO optimized.
Update the publication periodically (at least once a month).
Provide an advertising-oriented text.
Use high-quality photos in your ad.
The referenced link should direct potential client to the required section on the website.

5. Frequently asked questions 🔎

Consider the popular questions that users ask about this posting topic.

Question number 1. How does an internet business buy?

The bulk of the resources are sold on specialized exchanges and forums. It is important that these resources are not responsible for the consequences of the purchase / sale of projects, their main function is to provide a platform for interaction between interested parties. So the participants in the transaction must be aware of and calculate all the risks.

The most famous sites for buying / selling a business on the Internet:

Forum " SearchEngines»;
Forum "Antichat";
Marketplace of sites and domains Telderi.ru.

It should be remembered that among the users of the forums there are a large number of scammers who fraudulently seek to cash in on inexperienced users.

It should also be noted that among the resources offered for sale more than 95% absolutely unpromising for further profitable use.

Question number 2. How to buy an internet business?

When acquiring an Internet business, there is a high probability of encountering fraudsters, therefore after making a decision to buy a site (project), you must:

Find out from the owner the true reasons for selling the resource;
Offer to discuss all issues in video format via Skype or by phone. Refusal should alert - scammers do not meet halfway in this matter.
When making a deal, it is advisable to use only the GARANT.PRO resource.

Scheme of buying a business on the Internet through the GARANT system:

contact the guarantor about the transaction and clarify the cost of their services;
the guarantor applies to the buyer for confirmation of the transaction;
money is transferred to the guarantor;
the seller transfers the resource to the buyer;
after confirmation of the transaction by the buyer, the guarantor transfers the money to the seller.

6. Conclusion + video on the topic of publication 🎥

In the last decade, business has undergone significant changes, which previously seemed almost unbelievable - doing business without initial investment is now almost commonplace.

Each person with a certain set of skills has the opportunity to find their own direction "to their liking" on the Internet and earn money doing what they love.

Almost any of the above-described line of earnings can be transformed into a full-fledged business on the Internet by hiring a certain staff (online collaboration) and transferring the business to a more systematic and profitable activity.

The site magazine team wishes you success in your endeavors! We will be glad to read in the comments with your online business experience, as well as with opinions and comments on the topic of publication.

Social networks are resources created for communication on their pages. Their functionality is growing, as is their popularity. Mobile users have long preferred social media over conventional sites. They contain everything: news, recipes, what's new with friends, entertainment, online shopping, tips and much more. A place where a lot of people are attracted to business. Doing business on social media has become the norm and a successful marketing ploy. Let's consider the main features of building a strategy, stages of work and possible mistakes.

Social networks to help business

How exactly can social resources be useful for business? What tasks can be set for them? There are two main directions: information promotion and getting conversions (sales).
The main goals are:

Introducing consumers to new brands, products and services.
Increase in sales, purchase amount per customer.
Growth in the number of regular customers, adherents of the company.
Increasing brand loyalty, improving the image, removing the existing negative.
Consulting and customer support on a variety of issues from selection and checkout to use, settings and repairs.
Feedback, collecting opinions from the audience on new items.
Transitions to the site.

Who is it for

Business through social networks is promoted by a variety of companies - from small online stores to monopolists in their industry. Many giants different spheres are present on social networks: telecommunications companies, car manufacturers, global giants of the sports industry and others.

A few years ago, it was not worth going to SMM, because there were no clients, large enterprises in the B2B category. However, now there are the most different people, including heads and managers of factories and industries, banks, transport companies and many other enterprises. Surely get through to state companies it is more difficult to sell expensive goods (over a thousand dollars) as well, but there are chances.

It is not worth investing large funds in organizing the page and promoting it in the case of selling a low-quality product (for example, cheap, low-quality fakes). Customer testimonials will convince the next visitors not to buy, and you will have to create a new page to avoid negative comments and build sales.

How to promote your business on social media

The process is quite painstaking and lengthy. Having guessed, with the choice of a resource, publishing material that is good and interesting for the target audience, you should expect loyal customers and sales in a few months. And this is not a one-time event, business promotion on social networks is to constantly maintain your pages and communicate with subscribers.

It is worth deciding in advance who will do the main work. Depending on the size of the company, the goals set, the size of the budget, this can be entrusted to both SMM specialists and an employee of the company. Of course, if opportunities permit, it is better to choose a marketing agency. Knowledge of working methods, the peculiarities of using certain tools, significantly saves time, effort and makes the result more predictable and successful. To work on filling and maintaining the page, you will need a designer, copywriter, seo-specialist, content manager.

The cost of such services starts from 5-10 thousand rubles per month and more. This can be explained by the time spent on planning a campaign, creating a page, constantly searching and filling it with materials, tracking audience reaction and commenting. The cost of a mistake is high - the expected effect may not be obtained, and sometimes the relationship with clients may deteriorate.

There is an abundance of SMM services on the market, both from independent experts and from companies that organize complex marketing campaigns, including through social networks. When choosing with whom to cooperate, you should pay attention to the following factors:

The general agency profile is to give preference better than those, who deals only with SMM, and not a little bit of everything.
A narrow specialization increases the professionalism and experience of employees.
Portfolio, examples of maintaining pages of other companies, customer reviews.

When concluding an agreement, it is worth discussing in advance the timing and parameters of measuring the results, by which it will be possible to see how the process is progressing.

If, for some reason, you decide to do everything yourself, then maximum attention should be paid to creating the page. A common practice is to hire a specialist (freelancer) for this task, and then carry out further promotion on your own.

Stages of business promotion on social networks

Any task will seem simpler and clearer if you break it down into several small steps. So in the case of promotion in social networks, we will draw up a step-by-step action plan:

Choosing a social network.
Strategy Development.
Creating a page (group, account) in the selected resource.
Filling with materials, maintaining the page.
Attraction of clients.

Choosing a social network for business

The best social media platforms for business are those with a target audience. And of course, it is better to choose among the leaders in popularity: VKontakte, Odnoklassniki, Facebook, Instagram, Twitter and others. Let's briefly analyze the most common ones.

In contact with

Resource number 1 in Russia and the CIS countries. It is distinguished by a large (462 million people) and young audience (about 25% - under 18, the most massive segment is 18-34). High activity, willingness to participate in competitions, challenges and discussions, a large number of publications, love for visualization and entertainment content are the main characteristics of the network. VKontakte is most suitable for businesses related to the sale of goods (clothing, appliances, furniture, cosmetics) and service... Advantages of work: you can set up deep targeting, different payment options (for impressions or clicks), post your publications in thematic public pages (on a paid basis or for a mutual service).

classmates

A Russian network with an older audience (compared to VK) - from 34 to 55 years old and older. Women predominate (more than 70%), Odnoklassniki users are distinguished by more conservative tastes, not supporters of everything new. The classic portrait of a user is a middle-aged woman living in a small town (with a population of up to 500 thousand people). Produce and sell clothes, goods for the house, garden, handicrafts - Odnoklassniki is a worthy choice of the site.

Facebook

Social network number 1 in the world, in Russia it is one of the five most popular. It is here that the largest number of managers, IT specialists, bankers and other wealthy people are found. In order to attract subscribers and visitors to your Facebook page, you need to get into the news feed. This can be done in two ways: by paying for placement or by receiving a large number of “Like” marks and re-posts on the material. Trainings, programs, expensive goods, news, brand promotion - Facebook is good for everything.

Instagram

The network is promising due to a large increase in users and growing demand. Built on visual content, many call it a photo network because of the great possibilities for editing and posting photographs. Long texts with logical inference chains will not resonate here. And the goods of the fashion industry, cosmetics, jewelry, everything for the image and appearance, cars, travel, real estate - are quite suitable. The high activity of the participants requires a very quick response to comments.

Strategy Development

It implies the search for answers to the questions:

Social media goals.
Content types - what you plan to publish.
Time and frequency of posts.

It is important to understand what actions are expected from people who are interested in the publication: subscribing or going to the site to make a purchase. The latter option is applicable for those goods that are in demand and it is not worth persuading them to purchase it for a long time. If the product is specific, it takes time to generate a need, interest it, and only then offer it, then you need subscribers to the group. This will work with a range of materials that drive demand.

Create a page

There are several concepts: account, page, group. Account - what is available after registration. Inside it, you can create a group or page. The group is more suitable for personal purposes, unites by interests (up to 500 people in friends). A page is a more formal concept, there are no restrictions on the number of subscribers, it is used to promote companies and brands.

SMM experts recommend adhering to a single corporate identity(including when publishing on various resources). This increases awareness and in itself serves to advertise the brand. Contacts and links to other resources, if any, should be indicated.

The main focus on high-quality and attractive design of the avatar, cover and header - this is what people see first of all when they visit the resource. The page title uses either the brand name (if we are talking about a specific company) or keywords to help you understand what you can find here.

What we publish

The created page is filled with material that will be interesting and useful to visitors and, at the same time, will contribute to the growth of the popularity of the company as a whole and the products offered to it. All materials can be roughly divided into several groups:

selling;
educational;
expert;
involving;
entertaining.

On the page, they should all be in one or another quantity. You won't be able to write only about yourself - visitors will get bored, not everyone will like the tactics of aggressive sales. You should not rush to the other extreme and pay attention only to humor, forgetting about your interests in social networks. Therefore, we combine all types of materials and give them one by one. In order not to get confused, a content plan is drawn up, where it is written in advance (preferably for a month) when what publication should be.

It is worth paying attention to the day and even the time of airing. Good times are the hours of the highest user activity on this network. For example, for Instagram this is morning from 8 to 9 o'clock, evening after 17 and night from 24 to 2 o'clock. The day affects the workload of a person and his willingness to spend time reading Internet resources. So, it makes no sense to publish selling posts on Monday, Tuesday - the time for shopping is not suitable. And the closer Friday is, the more relaxed the mood, the workload decreases, which affects the growth of activity.

Let's dwell on the types of materials with examples and possible varieties.

Selling publications

This is not just a "buy-buy-buy" in the forehead or an online store, but the material that presents the business from the advantageous point of view, shows how it is organized, what professionals work in the company, what excellent results are obtained and what is confirmed. These tasks are handled well by:

Descriptions of goods / services or processes.

Dmitry Dementiy

Ideas are much more difficult to implement than to generate. Instead of spending years pondering what kind of business to do, it's better to spend time on a business plan and building a workflow. And this article will help you understand what business to take on. Choose a rubric according to your interests and competencies, find ideas and bring them to life!

Just keep in mind: even the best product will not promote itself. To get the maximum result in terms of traffic to the site, conversions, leads and sales, you need a comprehensive business promotion.

Sales

Over the past year, more than 35% of Russians have made purchases online, and these numbers are only growing. Open an online store and sell products that you are good at. You can do this on your website, sell through a landing page, even just through social networks. Or use third-party services - Avito, Ebay, Amazon and others.

Electronics breaks all internet sales records. If you find a way to compete with large networks and minimize the risk of damage to gadgets upon delivery, this is a good option.
clothing... Many things can be picked up without trying them on, and people are actively buying them on the Internet - you can minimize costs by selling through social networks and offer favorable prices. Read on our blog about how to create an online store "VKontakte".
Books. Yes, paper. It sounds old-fashioned, but it is on the sites that they are now preferred to order, because prices in offline stores have skyrocketed.

Chinese products. Absolutely anything: order clothes, accessories and gadgets in Chinese stores and resell them online in your region - you will have an advantage over AliExpress due to faster delivery. It is only important to find a reliable supplier to low quality the item did not cause you losses.
Promoted communities and accounts. First, of course, they will have to be promoted. Buy bots and sell cheap or honestly recruit live people and sell high - it's up to you. For "white" SMM-promotion, you can contact us.
Organic food. You can negotiate with local farmers, gardeners and mushroom pickers, find buyers online and arrange delivery.
Antiques. Suitable only if you understand it or want to understand it. Among the population there is always a layer of connoisseurs of antiquity - the main thing is to reach out to them and offer a relevant product.
Goods for pets. Oddly enough, people can save on themselves, but not on their cats and dogs.
Goods for kids. Another niche with high margins.
Goods for everyday needs. If you can supply people with detergents, razors, napkins and shampoos once a month with delivery, you will find grateful customers. And for an online store, be sure to choose a suitable CMS.
Affiliate Marketing. Sell any products from other companies for a commission. Such a business on partnership terms will require a minimum investment.
Cybersquatting. Register and resell domains.
Hobby goods. People who are passionate about scrapbooking, embroidery, woodcarving, fishing or hunting know exactly what they need - so they are ready to shop online quickly and easily.
Cosmetics. It is easy to sell with small investments, easy and inexpensive to deliver, it has a long shelf life - a convenient product for online commerce. You can open an online store on Instagram.
Used goods. Buy and sell used equipment, clothing and household items in good condition.

Handmade

If you can not only sell other people's products, but also make your own, you have a competitive advantage. You can sell on your own resources and on third-party sites. There is a “Crafts Fair” for finding buyers in Russia, there is Etsy, where you can sell your handmade products all over the world.

Individual tailoring. With a decrease in quality in the mass market, the demand for clothes made from high-quality fabrics, tailored to individual measurements, is growing. All you need is a sewing machine and the ability to use it, and buyers can take all the measurements themselves and send them to you on the website.
Accessories and bijouterie. From polymer clay, wood, metal or fabric - perhaps you know how to make jewelry, but you just don't know about it.
Household products. This can be textiles, frames, coasters, candlesticks or dishes. But making quality things is not a guarantee of success, because it is very important to find your buyer.
Interior paintings. Usually they are large and abstract, they can be made to order according to the requests of a particular buyer. The main thing is to find this buyer.

Furniture. For the convenience of delivery, it is better to be small-sized or disassembled into parts - as in IKEA. You can try to negotiate cooperation with interior design studios.
Personalization of common items. You can make engravings to order or give a second life to old things of customers.
Confectionery. Cakes and pastries can be made to order and shipped to your region, gingerbread and candy can live long and be shipped across the country. Choose the right content for your online store - then it will be convenient and interesting for users to work with your site, and you can increase sales.

Online education and information products

Modern man learns all his life. And more and more often he chooses online education so as not to waste time on the road, not to adjust his schedule to the courses and to be able to learn from professionals from anywhere in the world.

Language teaching. You can create an online school with your own chips. In comprehending foreign languages, people are picky, lazy and constantly looking for new methods - so it is quite possible to find ways to compete with giants like Skyeng.
Practical skills training. Any of yours will do professional activity, in which you are well versed: you can teach people targeting, design, photography, programming, SEO-promotion, management. If you don't know how yet, it's okay - come to the courses on Internet marketing from TexTerra.
Self-development training. This is financial literacy, time management, public speaking and much more. You can attract not only young people, but also older people who have a lot of free time and who are interested in learning new things. By the way, in our blog there is material about promoting courses to an audience of 50+.
Training in highly specialized things. Perhaps you can teach programmers a new language or designers how to work with a new program.
General education courses. Monetize the human thirst for knowledge: Courses in contemporary art, history of religion, or English literature will also attract a lot of people if made entertaining and interactive.
Expert books. Write them and sell them if you have a deep understanding of a particular area. Create a serious product and think over every little thing: content, promotion, presentation of the material. You can get inspired by our book "100+ Hacks for Internet Marketers".
Tutorials. If you do not understand deeply enough, compose electronic manuals based on less convenient or foreign publications - and sell them.
Video lessons. You can teach people something specific by showing by example. You can teach what you can do - from cooking to photo retouching.
Author's courses. Develop teaching materials for lessons and sell them - just a semblance of a textbook, without any online consultation and verification of work.
Tutoring for children. Any school subject can be taught via video link.

Additional education for children. Open an online school of programming, journalism or any other topic - teach your students what may be useful to them in later life.
Courses for parents. IN recent times they are gaining popularity.

Entertainment

People also often spend their leisure time on the Internet - use that.

Dating service. It seems that everything has already been invented, but you can do it with your own chip. For example, there is a Haters app that matches pairs based on what people hate. Come up with your own feature and implement it, study the target audience. And we will help you understand how men and women behave on the Internet.
Social network. Of course, you don't need to compete with VK. You need to target a narrower audience with similar interests.
Online Games. It can be a large-scale project with virtual and augmented reality technologies. Or simple games in mobile applications. How to make money on this, we have already written.
Content project. Create a website, write articles and shoot videos on interesting topics - about travel, human stories, science pop or interesting facts.

Events aggregator in different cities of Russia. Not all events are published in Kudago, and not all regions are represented on the site. You can cover more interesting things, it is convenient to organize it and take money for placing announcements.
Event planning... If you are creative by nature, develop and sell holiday scripts according to the wishes of the customers.
Organization of events... This can also be done online - you can select premises for events, hosts, photographers, decorators, animators and coordinate their work.

Blogging

One of the most popular types modern internet business: Growing an Instagram account, YouTube channel or blog with articles - charging money for advertising.

Blogs with photos. If you travel a lot or just see the world from an unusual angle, you can keep followers beautiful pictures and witty signatures. Learn to work professionally in Photoshop to take your content to the next level.
Longread blogs. You can implement it in social networks, on your website, Zen or Medium. Write about what may be interesting or useful to a wide range of readers. And we will show you 7 win-win topics for any blog.

Product testing... Choose an area and tell your subscribers about the experience of using different brands of cosmetics, fishing tackle, equipment and any other products.
Interviews with experts and interesting personalities... If you can video blog and find interesting guests, you will never run out of ideas for content - you will make money from your heroes' stories. You can repeat Dudya's experience and run an entertaining blog, or choose an area and hold discussions for specialists.

Useful services

On the Internet, any information is available in public access, but a successful resource will be a resource where it can be conveniently organized and presented to users. And also, in addition to information services, you can coordinate the work of some offline services using sites and applications.

Online libraries. Runet already has Litres and others, but there are not so many of them yet.
Library of application forms to different authorities. You can create a resource where people can quickly find and download any form.
Discount aggregators. To weaken competition, you can choose a narrow specialization in certain products. The structure of such a site can be quite complex: take care to draw up a competent technical specification for developers.
Bulletin board. Make a convenient service for placing any ads: sale, purchase, exchange, service offers and job search.

Online flea market. It is convenient to implement it through the application, but with a small budget, you can even get by with social networks.
Service for the sale and purchase of real estate. Less and less often, people turn to realtors and more and more often look for housing via the Internet. To be taken seriously in the real estate market, take care of the little things that build trust in the site.
Buying tickets and tours online. A modern person will also prefer a convenient site to travel agencies, and you can take a percentage of the amount.
Photobank. Everyone needs good photos - designers, SMMs, business owners, and sometimes even individuals. And they are ready to pay for them.
Food delivery service. And you don't need to keep your restaurant at all - the main thing is to organize the work of couriers, make a convenient website and succeed in promotion. And learn to write delicious food texts that will attract customers.
Delivery service. Delivery of anything is now arranged over the Internet.
Service exchange. You can make a resource for a wide range of services, like YouDo, or create a specialized exchange for freelancers in one area or another. For example, the exchange of copywriters, programmers, designers. Research Your Competitors: We've published an overview of popular freelance exchanges.
A platform for tutors and students. Like Preply or Upstudy.
Service for editing photos. There are many of them on the Internet, but it is difficult to navigate in them, and not everyone has Photoshop. An editor tailored to specific needs, for example, specifically for SMM or retouching, may be in demand.

Consulting for individuals

Individual consultations on a variety of issues are gaining popularity on the Internet.

Psychological help. If suddenly you are a certified psychologist or you can hire psychologists to work, online consultations will be a good business project.

Career guidance for children and adults... Now everyone without exception wants to find a vocation and a job to their liking - some will definitely need help.
Employment Consulting... Finding a dream job is not an easy task in itself, and HeadHunter has no worthy competitor. If you can track job offers all over the internet and submit them to candidates, you can make money.
Family relations consultations. And for any relationship. Such services can be sold in private messages.
Nutrition advice. At the same time, you can negotiate with brands whose products you will recommend.
Fashion. Since shopping is moving to the Internet, the services of a virtual stylist may also be required here.
Legal advice for individuals. Of course, you can't work as a lawyer online, but you can answer people's questions and suggest legal solutions to their problems for money. You can promote your services with useful content - the TexTerra blog has material on how to write good legal texts.
Consulting on education abroad. It is always relevant, because many want to leave, and it is difficult to understand the intricacies themselves.
Computer help. Some people cannot reboot the router or install the browser on their own and are willing to pay for help.

B2B services

A large and isolated layer of ideas is a variety of services for business. Outsourcing is gaining popularity: if a specialist is needed for several hours a month, he will not be kept on the staff.

Legal assistance. Any business issue can be resolved, from copyright protection to resolving disputes with partners.
Mystery shopping exchange. Usually such employees are not kept on the staff, they are needed for a short period. You can create a website for easy search for performers and monetize it.
Accounting services. More and more small businesses are choosing outsourced accountants.
Internet audit. Analyze the performance of websites, communities and social media accounts.
Remote call center. You will need employees from anywhere in the country who will take calls for multiple organizations.
System administration. Usually, the full-time presence of the sysadmin in the office is necessary only when problems arise.
Trainings. Large and even medium-sized companies are ready to pay for employee training: from upgrading specialized skills to negotiation techniques, management and other soft skills. Such courses can be successfully promoted through social media.

Software development. Business needs a lot of different programs.
Remote technical support. You can help employees work with programs or fix errors on websites.
Recruiting agency ... It seems that the job market has become more open with the internet, but it is not. Company representatives do not want to look through a bunch of resumes themselves in search of suitable people - you can help them with this. Even the first interviews are now often conducted online.
Marketing agency... Why not.
Typography with an order on the site. Businesses always need flyers, posters, merchandise, and more. And with the current low-cost delivery, the scheme will work quite well: the client ordered on the website, you printed it and sent it by courier to the address.
Creation of sites, landing pages and applications... New businesses open every day and everyone needs websites. IN e-book TexTerra you can read how to make a website yourself if you are a humanist.

Translation services. You can translate documents, conduct correspondence with foreign companies, or search for simultaneous interpreters for events. However, there is a lot of competition in the field of translation.
Warehousing. If you have an empty space, you can organize a storage service via the Internet - this will be relevant for many stores.
Fundraising. Unfortunately or fortunately, you can also earn money by raising money for charities.
Equipment rent. Through your website, you can rent equipment for any area of activity.
Design services. Advertising products are needed by every business on a regular basis, and each time it is different.
Administrative services... Help businessmen with financial planning and office work.
Sociological research... Conduct online surveys so your business can improve their marketing and sales.

Crazy ideas menu

If you are inclined to adventures and do not like boilerplate solutions, you can consider more creative ideas. Among the advantages is low competition.

Surprise service. The customer pays the money, names the addressee, you buy a surprise gift of your choice and send it. Beautiful content on Instagram will help you promote an unusual business.
Sweepstakes service. The customer pays the money, names the addressee, you are playing a joke on him. Perhaps the rally can also be made virtual.
Making things according to children's drawings. The client sends you a drawing, and you bring it to life - for example, make a toy or household item.
Service for lovers and owners of pets. On such a dating site, the owner of the dog, who has no time to walk with her in the morning, will be able to meet a neighbor who dreams of walking with the dog in the morning.
Products for singles. More and more people are living alone, but grocery packaging in stores is often designed for families. If you get the idea right, singles will be happy to get rid of overpayments - and you can sell small portions of food with delivery through the website and social networks.
Virtual friend for an hour. Since you can buy a real friend for an hour, there will be people willing to pay for lunch with a virtual interlocutor. It is important to correctly identify the target audience for such a project.
Paid newsletter with useful reminders... Already, apps are popping up to remind users to get up at 8 am, do 100 squats, or finally get busy. It is easier for people to engage in self-development when they are motivated - albeit virtually.
Online store where you can buy a surprise for yourself... The buyer pays a certain amount, and the product is delivered to him commensurate in value, the more unexpected, the better.
Rent of various status items: jewelry, dresses, huge bouquets for photos and people to accompany at events.
Delivery of any goods from stores abroad... Worldwide delivery is by no means everywhere. Therefore, services that organize such are now relevant: you just need to find performers abroad who are ready to send the goods that your customers need.

Organization of partings. It is difficult for people to announce to their loved ones that they are breaking up, and this weakness can be monetized: hire a psychologist who will report sad news over the phone for money. Such a service can be promoted through social networks - learn how to choose the right pictures for posts and attract the attention of a wide audience.
Fortune-telling and predictions. A specific occupation, but there are always those who wish.

Share your ideas and experiences in the comments. Perhaps you have ideas that worked or, conversely, caused difficulties? Tell us about them.

97-idey-internet-biznesa

Social networks can rightfully be called a phenomenon on the Internet. Social networks can also be safely called the Internet on the Internet. Some network users no longer leave them and do not go to the external Internet. Social networks allow you to watch movies, listen to music, chat, meet, buy and sell. And also, earn. Social media business has become the same phenomenon as the emergence of social media.

In general, to be honest, when we come up with another idea of a business idea - a Saturday digest site, we look through a lot of materials on social networks. And, they did not pay attention to the networks themselves at all. But in vain.

Social media for business is a great and unique place. Here you can run your business, promote it and, in general, come up with your own business idea related to social networks. So, for example, popular messengers for smartphones (free applications for communication) appeared with an eye on social networks. And they are the best startups on the internet in the last 10 years.

A lot of articles, websites and books are devoted to business on social networks. the site is no exception, as it turned out, since 2007 we have been publishing various information on this topic. If you read it now, it becomes funny in some moments. The industry is changing rapidly. It grows and breathes. Having turned into a real ecosystem. We do not know what social media will become in a few years, but there is no doubt that they are leading today. And if they are ahead of everyone else, then why miss out on such a wonderful and free opportunity?

The most popular social networks open for business are Instagram, YouTube, Facebook, Vkontakte, Odnoklassniki.

Some business ideas with a website related to social networks

. A special service that automates the possibilities of earning money on Instagram.
... A very interesting article about the ways and possibilities of earning money in the Russian-speaking segment of YouTube. We also reveal the list of the 10 richest YouTubers on the Runet.
... An overview of ways to make money on the Russian social network - Vkontakte.
. A special service that allows you to increase the popularity of your account in all popular social networks in a short time.