How to create a memorable company slogan? The best slogan generators. Advertising slogans that conquered the world Slogans for social advertising for children
The "father of advertising" David Ogilvy ascribes to his contemporary Howard Gossage the following quote: “ Advertising justifies its existence when used in the public interest, it is too powerful a tool to be used exclusively for commercial purposes". We agree with this statement, therefore we publish for you a selection of effective social advertising.
Torture victims are people like you and me
Stop the Violence: Don't Drink While Driving
Premature end: "If you smoke, according to statistics, your story will end 15% ahead of time."
World Wide Fund for Nature: This is scary. And this is even worse.
Your skin color shouldn't dictate the future
As we turn the page, deforestation continues
Hate
Elm Grove Police Department: Radar combined with PSA. The board displays the speed of a passing car and the message "46 days in the hospital." Slogan: the slower the better
Save paper - save the planet
Polluted air kills 60,000 people a year
Empathy doesn't help. Become a volunteer. Change your life
Protect the Birds: Don't Throw Trash
What do we see when you smoke
Anti-cruelty. Animal Defense League: This Is Not Football
Bangalore City Traffic Police: Don't Talk While Driving
Child Soldiers: This is not happening here, but it is happening now
Art Director Pius Walker, Amnesty International, Switzerland
Censorship is lying
Don't get distracted while driving
A species dies out every 60 seconds. Every minute counts
Innocence in Danger: Where's the Pedophile?
Art director: Michael Arguello. Copywriter: Bassam Tariq. Additional Photos: Jason Musante
Sexual predators may be lurking on your child's smartphone
Smoking leads to premature aging
You are not a sketch. Say no to anorexia
Abandoned children feel invisible. Stop child abuse
Australian Childhood Foundation, JWT Melbourne
Global Action for Animals: Plastic Bags Kill
Keep the sea clean
Failure to keep the distance is not worth it. Pass the truck
Society for the Conservation of Marine Fauna (SSCS): When You See Tuna, Think Of A Panda
Sleep is stronger than you. Do not drive when sleepy
See how easy it is to feed the hungry?
Self-cause cancer
Deforestation and the air we breathe: before it's too late
For the homeless, every day is a struggle
Warning beer mug: Please don't lose control of your drinking
One of the children is holding something forbidden in America. Guess what exactly?
"Slogan" - a term that came to the Russian language from English, was originally common among American advertisers. The word itself, however, is very ancient, derived from the Gaelic language (sluagh-ghairm), where it meant "battle cry". In the modern sense, it was first used in 1880. Earlier in the Russian language, instead of the word "slogan", the word "slogan" was used, which came to the Russian language from German (losung - "military password").
In this material, we have collected the most popular slogans that have been noted at various advertising festivals and competitions, the best and the most famous.
Fashion
- A diamond is forever
- For successful living / For a successful life
Regardez-moi dans les yeux / Look in my eyes, I said in EYES!
Hello boys
- Impossible is nothing
- Just do it
- Lifts and separates / Lifts and separates (underwear)
- Maybe she "s born with it. Maybe it" s Maybelline / Maybe she was born with it. Maybe it's Maybelline
- I am what I am / I am who I am
- Because you "re worth it / Because you deserve it
- Eat Fresh! / Eat fresh!
- 57 Varieties / 57 Species
- Beanz Meanz Heinz / Beans mean Heinz
- Once you pop you can "t stop. / Having tried it once, you will not stop
- America Runs On Dunkin
Beverages
- Got Milk? / No milk? (Have you forgotten the milk?)
- Pure Life
Beer
- Foster "s. Australian for Beer / Foster" s. "Beer" australian
- Guinness is good for you / Guinness is good
- My goodness, my Guinness / My god, my Guinness
- Good Thing Come To Those Who Wait
- It's Miller time! / It's Miller time
- The Champagne of Beers
- Keep Walking
- Made from beer / Made from beer
- Probably the best beer in the world! / Perhaps the best beer in the world!
- Reassuringly expensive
- WASSSSSUP ?! / Kagdilaaaaaa ?!
- We drink all we can. The rest we sell / We drink everything we can. We sell the rest
Coffee
- Good to the last drop
- It "s all about you / All about you
- What else? / What else?
Carbonated drinks
- Do the Dew
- Obey your thirst / Obey your thirst!
- Schhh! You know who? / Shshshsh! You know what?
- Scotland's other National Drink
- The Uncola / Nekola
- It Gives You Wiiings / Red Bull
- Always Coca Cola / Always Coca Cola, 1990s
- It "s the real thing / She is real, 1971
- Life is Good / Life is good, 2001
- Live on the coke side of life / Live on the coke side, 2006
- Ask For More / Ask for more (Take everything from life), 2000, mainly in Europe.
- All the taste, 1/3 of the calories / All the taste, 1/3 calories, Pepsi Max, 1993
- Pepsi. The Choice of a New Generation / Pepsi. Next Generation Choice (New Generation Chooses Pepsi), 1984
- Have a Pepsi Day !, 1977
Breakfast
- Central heating for kids
- They "re grrreat!"
Sweets
- The mint with the hole
- A glass and a half of milk in every pound
- How do you eat yours / How do you eat yours? (About Creme Eggs, chocolate eggs)
- A taste of paradise
- Do you eat the red ones last? / Are you the last to eat the red ones?
- The freshmaker! / Create!
Give me a break! / I need a break! (play on words - a piece of chocolate)
- Hungry? Grab a Snickers / Hungry? Snickersney!
The milk chocolate melts in your mouth, not in your hand. / Milk chocolate melts in your mouth, not in your hands
- Skittles ... taste the rainbow Skittles / Skittles: taste the rainbow
Fast food
- America's Favorite Pizza. / America's Favorite Pizza
- Hut, Hut, Pizza Hut.
- You "re the boss. / You are in charge here
- Home of the Whopper
- Nobody does chicken like KFC / Nobody cooks chicken like KFC
- Finger lickin "good!
- Where "s the beef? / Where is the meat?
- Two all beef patties, special sauce, lettuce, cheese, pickles, onions on a sesame seed bun. / Two grilled meat patties, special sauce cheese, cucumbers, lettuce and onions, all on a bun with sesame seeds
- I "m lovin" it / That's what I love
- Put a smile on. Happy Meal / Smile. Happy meal
Food for animals
- In tests, eight out of ten owners said their cats preferred it. / In tests, eight out of ten owners said their cat preferred it.
Entertainment and leisure
- The happiest place on Earth
- I "m going to Walt Disney World! / I'm going to Walt Disney World!
- I love New York / I love New York
- Incredible India! / Incredible India!
Tobacco products
- Camels Soothe Your T-Zone / Camel relieves headaches
- More Doctors Smoke Camels than any other Cigarette
- I "d Walk a Mile for A Camel / For Camel I'll Walk A Mile
- Doctors Recommend Phillip Morris
Just What the Doctor Ordered
- You "ve Come a Long Way, Baby
- Liberte toujours / Freedom forever
- Nicorette, nicorette, you can beat the cigarette! / Nicorette, nicorette, you can live without cigarettes!
Transport
- We keep your promises / We keep your promises
- We "re number two. We try harder. / We are number two. We try even harder.
- When it absolutely, positively has to be there overnight.
Airlines
- It "s time to fly
- We never forget you have a choice / We never forget that you have a choice
- Something special in the air
- Fly with US / Fly with us (play on words, us - we, with us, US - USA)
- The Wings of Man
- The world 's favorite airline
- There "s no better way to fly Lufthansa / There is no better way to fly than Lufthansa
Cars
- The Power of Dreams
- Born to lead
- The Drive of your life
- Drivers wanted
- If only everything in life was as reliable as a Volkswagen / If everything in life was as reliable as Volkswagen
- Think Small
- Safe Happens
- Das Auto
- Grab life by the horns / Take life by the horns
- It "s a Skoda. Honest / This is Skoda. Honestly
- Zoom-Zoom
- Put the fun back into driving
- State of Independence
- The ultimate driving machine
- "At 60 miles per hour, the loudest sound in the cabin is the ticking of a clock."
And the equally famous answer from the RR mechanic:
"I've always said that something needs to be done with this watch."
- Vorsprung durch Technik / Technical excellence
- The Pursuit Of Perfection
- Driven By Passion
Tires
- On the wings of Goodyear
- When it pours, it reigns / When it pours, they reign
- A Better Way forward
- Passion For Excellence
- Power is nothing without control
Petrol
- Beyond Petroleum / More than fuel
- I swear by Shell
Retail
- Why pay more
- That "s ASDA price
- It's All Inside. / All Inside
- Every Day Matters
- Try something new today / Try something new today
Save money. Live better. / Save money. Live Better.
Electronics
Like no other (other option - Similar. No. Other)
- Life is good
Digitally Yours
- Digitally yours (play on words, formed from fully yours - sincerely yours)
Challenge everything
- Challenge everything
EA Sports. It "s in the game
- EA Sports. Everything in the game
Connecting people
- Connecting people
- Do you have the bunny inside? / Do you have a rabbit inside? - He keeps going and going and going
- No battery is stronger longer. / No battery lasts longer
- Trusted Everywhere
One that Last / The one that lasts longer / still works
Sharp Minds, Sharp Products
- Sharp minds, Sharp products (pun, Sharp - sharp)
Let's Make Things Better
- Sense and Simplicity
- Live in your world, play in ours. / Live in your world, play in our
- Play Beyond. / Play outside
- PSP. Hells Yeah. / PSP. Oh yeah!
- Jump in
- Get N or get out. / Take N or leave (play on words, from the expression get in or get out - come in or get out)
- Wii would like to play. / Wii wants to play (Play on words: We - Wii, i.e.<Мы хотели бы поиграть>)
- Now You "re Playing With Power! / Now you play with power!
- Play It Loud. / Play aloud (from English Say it loud - say aloud)
- See what the future has in store. / See what the future has in store for you
- We bring good things to life. / We bring good things to life / We bring good ideas to life
- Imagination at Work. / Imagination at work
- Hello Moto
- Intelligence everywhere
- Welcome To The Human Network
- Everything is Easier on a Mac / Everything is Easier with Mac
- Once you go Mac. You "ll never go back / Once you try a Mac, you will never go back
- Think different
- Think
- Do you ... Yahoo !?
- Easy as Dell / Easy as Dell
- Yours Is Here
- Inspire me. Surprise me. AMD me. / Inspire me. Surprise me. AMD me.
- Intel inside / Intel inside
- Invent / Invent
- Welcome to the World Wide Wow
- Where do you want to go today? / Where do you want to go today?
- Wikipedia, the Free Encyclopedia
- Buy it. Sell it. Love it. / Buy this. Sell it. Love it.
- Make The Most Of Now
- Happy To Help
- The Future "s Bright; The Future" s Orange / The future is bright, the future is Orange
Banking
- The World Puts Its Stock In US / The world stores its capital in the USA (us)
- Edge Is Efficiency / Crisis is an advantage
Slogans are catchy phrases that are used in advertising campaigns along with corporate logos. Slogans are widely regarded as the most effective method of drawing attention to one or more aspects of a product or brand.
In this article, we will give 8 cool tips for coming up with a slogan... And if you are not confident in your abilities, then we will tell you where to get ready-made slogans. We also compiled a list best online generators slogans that will help you create an interesting slogan in no time.
And that is not all. We have also prepared for you an interactive selection of world famous slogans for finding inspiration.
First you need to decide if you need a slogan. If you have a logo, then you are already involved or a company. At this point, the slogan definitely won't hurt.
If you don't have a logo yet, you can create one using our online service. Just a couple of clicks and your corporate identity is ready! We also recommend that you download our free book... Tips, practical examples, useful services- in a word, everything you need to create your own style!
What is the corporate slogan of the company?
A corporate slogan is a short phrase that concisely represents your product or company. A well-thought-out slogan instantly evokes certain emotions and ideas, associating them with your brand. Good slogans are easy to remember and can become an integral part of the culture of a society.
Usually a slogan is 5 words or less. It should reflect the benefits of your brand or the message you want to convey through your business. The best slogans are easy to remember, but not too hard to understand. They often use techniques such as metaphor or alliteration. Every day your potential customers hear hundreds of advertising messages, so a good slogan is your chance to differentiate yourself from your competitors.
1. Start with a logo
If you don't have a logo yet, then you should start with it. For a successful business promotion, a slogan must work in conjunction with a logo (unless, of course, your advertising campaign is limited to radio broadcasts). In this regard, the logo can be compared to a chicken, and the slogan is like an egg. Ideally, the slogan should be at the same time, so that they become parts of a single whole and organically complement each other.
Remember, top brands are constantly changing their slogans. This is a natural process, so if after a few years you feel the need to revise your slogan, then do not even hesitate. Create a logo using the online service Logaster.
2. Give your slogan enough time
You will need: 1 hour to collect information about for which you are creating a slogan; 1-2 hours to sketch out "raw" ideas; and another 1-2 hours for discussing ideas with a client, or friends, colleagues and making edits.
Coming up with a slogan is not an easy task, even for experienced professionals. This will take at least one business day, so charge your services accordingly. If you are a customer, then we advise you to work only with those performers who inspire confidence in you.
You need to be sure that the performer comes up with great ideas for a slogan, from which you can choose the best option. And one more important point. After paying for the work, you should not require the performer to return to the order again and again, constantly improving your slogan.
If you do not like the proposed slogans or they, in your opinion, incorrectly convey the idea of your brand, the performer will be ready to modify the options, but only within the framework, established by the contract.
3. Remember simplicity
A slogan is only effective if the audience understands it instantly.
You only have a couple of seconds to impress potential clients... You can probably understand why the slogan “the best widgets since 1949” is unlikely to cope with the task assigned to it. Try to come up with as simple and concise wording as possible.
The size of the slogan should not exceed one sentence. Moreover, difficult words should be avoided. But some rules can still be broken. If any complex word is so capacious in meaning that it replaces several sentences, then this is just a godsend.
Be sure to stick to the one short sentence rule. Example of a simple slogan: Just Do It (Nike).
An example of a not enough simple slogan: We Sell the Highest Quality Organic & Natural Products (Whole Foods).
4. Add humor if possible
If you have the opportunity to add humor to your slogan, be sure to do so.
A great example is Cracked.com's slogan: America's Only Humor and Video Site, Since 1958 (America's only humor and video site since 1958). There are several jokes in this slogan. First, he ridicules the standard wording of many slogans "from such and such a year." Second, he claims to be the only humor site in America.
The slogan also states that Cracked.com is the only video site in America, whereas in 1958 there were no websites. If humor is appropriate for you, be sure to try to include one or two jokes in your slogan.
But if the slogan turned out to be funny, but at the same time awkward, then it is better to sacrifice humor in favor of a successful structure.
5. Be honest and don't over-praise yourself
Honesty is very important. Are you sure you are ready to provide the level of quality that your slogan says? If not, then you should recycle it.
As you can see, here you need to find a middle ground: convey the idea of a high quality product or service, but at the same time not seem overly self-confident. But a real professional is quite capable of such a task.
If you feel like you're stumped, here's one good piece of advice: forget you're coming up with a slogan. Imagine writing a brand message. What would your product tell about itself if it could speak?
6. Be mindful of your target audience
How would you describe your target audience? Local, national or international?
If you work in the markets of other countries, remember that when translated into a foreign language, the meaning of your slogan can change significantly. When KFC entered the Chinese market, its slogan, “Tasty, Lick Your Fingers,” turned into a much less appetizing slogan: “So Tasty You’ll Bite Your Fingers.” Therefore, first try to translate your new slogan into at least a few world-wide languages. And only if the translation satisfies you, the slogan can be used with confidence.
7. Think about what makes your brand special.
What is your unique selling proposition? Do you deliver by electric vehicles? Or is your dental practice specifically targeted at people who are afraid of dental treatment? For example, the website of the Crossoak Family Dentistry dental company flaunts a large chicken (in American English, chicken also translates as “coward”) and the slogan “We cater to cowards” (We work with cowards). Try to reflect the specifics of your business in your slogan, which will present it in a favorable light.
8. Rhythm and rhyme
Create a slogan with rhythm and rhyme. Your audience will easily remember this slogan by reading it on the logo or hearing it on TV.
What is a slogan generator?
Before moving on to the list of the best online slogan generators, let's define what exactly a slogan generator is. Automatic slogan generators are, without a doubt, good helpers. But at the same time, you need to understand the slogans in order to evaluate the option offered to you and decide whether it is suitable for your business.
You need to concisely convey the idea, and do it in an interesting and unusual way. This is not an easy task. It can take you up to several days to come up with a decent option. But this time you could spend on refining your business model or other more important things. Luckily, this is where online slogan generators come in.
Best online slogan generators
The Internet offers dozens of free slogan creation services. We have compiled for you a list of slogan generators that are a pleasure to work with.
Logaster's free online slogan generator allows you to create a catchy company slogan based on your company name. In order to narrow down the number of generated slogans, the service offers to indicate the type of activity. In addition, you also have the opportunity to add a filter and indicate what to focus on when creating a slogan: uniqueness, price, assortment, uniqueness of products and services, etc. An easy-to-use interface and a well-thought-out algorithm allows you to create unique, creative slogans that will remain noticed.
Shopify's online generator generates up to 1,000 slogans based on the keywords you enter. And it's all free. It is one of the best services on the web. While some platforms sometimes have completely ridiculous options, Shopify uses a clear, well-thought-out algorithm to offer creative, memorable and interesting ideas. With these options, your company will definitely not go unnoticed. So, if you're looking to add a twist to your logo or launch a revolutionary marketing campaign, then there is no better helper than Shopify.
Getsocio is a social commerce platform for discounter retail stores. The platform has developed a very user-friendly slogan generator, the workflow of which resembles the workflow of Shopify. The site also offers some great tools to help you rock your online business. Using random templates, Getsocio will suggest many interesting phrases for you based on the keyword you enter. The service will offer you one slogan at a time, but do not hesitate and keep pressing the Generate button until your finger hurts.
SloganGenerator.org offers a versatile slogan builder to help businesses with any advertising requirements. The service creates slogans both for the brand as a whole and for individual products. Moreover, here you will find a huge collection of successful slogans and resources dedicated to developing slogans for companies and products. This will help you evaluate the quality of both the slogans you already use and new slogans.
The slogan generator at SloganGenerator.co has been developed specifically with the requirements of advertising campaigns in mind. The principle of operation of this service is standard: you enter keywords, and the system, using the available templates, generates many slogans. Click on the "Create Slogan" button until you see the option you like. Trying to keep up with the times, the platform constantly updates its collection of templates and even listens to the advice of its users. So here is your chance to find a truly unique slogan!
Procato Sloganizer offers its users a database of popular slogans that have rocked the advertising world over the past six decades. The service simply substitutes your keywords in famous slogans. On the one hand, your slogan will be based on a time-tested advertising phrase. On the other hand, the slogan will still target your brand. The site itself is convenient site for testing a variety of content, web design, SEO oriented structures, etc. We recommend Procato to all e-commerce professionals who are constantly on the lookout for useful advice and are not afraid to experiment and critique established strategies.
Examples of slogans of famous companies
While some companies constantly change their slogans, others remain true to the once chosen phrase for decades. But how well are the slogans remembered and do they really fulfill their functions?
Here are 20 examples of world famous companies and their slogans:
Just Do It (Nike)
I'm Lovin 'It (That's what I love) (McDonald's)
Do It Your Way (Burger King)
Melts in your mouth, not in your hands (M & Ms)
Because You’re Worth It (L ’Oreal)
What’s In Your Wallet (And what’s in your wallet) (Capital One)
Like a Good Neighbor, State Farm Is There (State Farm, like a good neighbor, is always there) (State Farm Insurance)
Get the London Look (Rimmel Cosmetics)
Strong Enough for a Man, Made for a Woman (Protects even men, but created specifically for women) (Secret Deodorant)
Virginia is for Lovers (Virginia - for those who love) (Virginia Tourism)
They’re Gr-r-reat! (They're so incredible!) (Kellogg's Frosted Flakes)
Double Your Pleasure, Double Your Fun (Doublemint Gum)
Redbull Gives You Wings (Redbull gives wings) (Redbull)
Mmm mmm Good (Mmm mmm delicious!) (Campbell's)
Get in the Zone (AutoZone)
Come hungry. Leave happy. (Come hungry. Leave happy) (IHOP)
Conclusion
So that is all! As you can see, slogan generators are great sources of interesting ideas that will breathe new life into your creative search.
Such services will come in handy when you are stuck coming up with a slogan for your business. Using online generators is not about finding easy ways, but rather a rational solution in the face of a constant lack of time. By using an effective business model, you can expand your business, keep the big picture in sight, and focus on more important issues (such as researching market trends or developing a forward-looking marketing strategy).
You will find even more in our blog useful information, advice and professional know-how to optimize your business. Leave questions and comments below.
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If an advertisement is thought out, then it interests consumers and is remembered for a long time. Social advertising informs the population about the problems of society, environmental problems, warns about the dangers. Let's look at examples of such advertising and identify the one that can be considered the best social advertising.
Best PSA in the world: 20 examples
- Telephone wall
- The slower the better
- Speed kills
The slogan "Speed kills" is often used in advertising campaigns. Advertising agency Western Cape Government has selected a suitable image for the slogan.
- Don't be rude to others
In public transport in France, its governing organization RATP ran a social advertisement calling for respect for other passengers.
- Feeding the hungry isn't as difficult as it seems
- Stop the violence: don't drive drunk
- It is impossible not to approach such an advertisement.
This garbage collection method is very original. Its author is the English company Hubbub. The essence of the project: advertising materials contain calls to vote on a specific topic by placing a cigarette butt in a particular container.
- Your child eats what you eat
The social network was created by the creative agency Paim, commissioned by the Brazilian Society of Pediatricians (SPRS). The posters clearly show that unhealthy eating habits of moms can cause health problems in children.
Submit your application
- None of the kids want to be fat in adulthood.
The American agency LatinWorks (Austin) in its social advertising raises the problem of obesity. It shows that obesity is an obstacle to achieving your goals.
- What you spend in two minutes, she can live for two days
Colgate-Palmolive has launched a campaign to conserve water resources.
- Brand logos take on new meanings
The creator of social advertising Mozambique Fashion Week calls for the abandonment of fur coats and other fur products, the use of elephant bones and rhino horns. Although it will not affect poachers, it can make buyers think.
- Think for two
- Toys against child labor
Socialist of the Portuguese company APAV demonstrates the performance of various jobs with toys. There are many children in the world who are forced to work. A teddy bear as a seamstress, a Teletubbie as a shoe shiner make you think seriously about the problem.
- When you see tuna, imagine a panda
- Telephone conversations while driving are not allowed
In India, the Mudra Group has created a public service advertisement highlighting the importance of mindfulness on the road. It encourages not to be distracted by telephone conversations as they can cause a serious accident.
- Likes don't work
- Buckle up, save your life
- Have you drunk? Choose who gets you lucky
- Premature end
This social media warns: "The life expectancy of smokers, according to statistics, is 15% less."
- Romania against pollution
Best PSA: Thought-provoking Videos
A very effective way to set a good example is to create a video-based social advertisement. Below is a selection of the best social promotional videos that are shocking and thought provoking.
- Anti-smoking campaigns
A series of social videos produced by the CDC (Centers for Disease Control and Prevention) is called Advice from Former Smokers. In them, the heroine Terri tells how she prepares every morning for a new day after the loss due to the treatment of cancer of the throat, teeth, hair and removal of the larynx.
These videos are from the UK anti-smoking campaign. They show how the protagonist's tumor grows, what happens to the body under the influence of nicotine.
- "Which one of us is perfect?"
In Switzerland, the charitable foundation Pro Infirmis has created social videos about people with disabilities. In one shopping center in Zurich, the foundation's specialists replaced ordinary mannequins with figures of real people with disabilities.
The company came up with a slogan: "Because who is perfect?" ("Which of us is perfect?"). 13 million people from all over the world know about it.
- Fight Heart Disease
The public service advertisement was shot by the Swiss Heart Foundation. The video shows a love story with a dramatic ending. A man who lived unrequitedly loved one woman, and after many years he almost achieved his dream. The foundation's slogan is this: life can end very early as a result of a heart attack.
- Video from Greenpeace
This video from Greenpeace demonstrates the effectiveness of mailing and dissemination of information in the fight against whale extermination. This method is compared to being in an inflatable boat aboard a whaling boat.
- Drunk driving
The most terrifying social scene filmed in the toilet. The number of views of the video is more than 10 million. Those who have watched it will probably never drive drunk.
- Social advertising against domestic violence
The customer of the video - social service Croatia. It is very convincing, as evidenced by its title: "Photos of every day of the worst year of my life."
- Anti-drug advertising
Social program from Drug Control of Yakutia clearly shows what life can become if you start using drugs.
Best social advertising in Russia
In our country, social advertising has appeared recently. It should be noted that many domestic campaigns of a social nature are very interesting. In the Russian social sphere, an environmental problem is raised, problems of bad habits, diseases, drunk driving and many others.
In 2010, the project “All the same ?!” was created. Over the seven years of its existence, 38 campaigns have been carried out in 72 cities. The campaign has received a great response, touching the hearts of many people. This is evidenced by the summary on the project website.
A very striking campaign - "Garbage has its own home", which was one of the first. News Outdoor and ADV Group jointly developed billboards that appeared on the streets of our cities in 2011. The posters depict bottles and cans asking to "throw it home." The project was created with the aim to educate and support social activity, responsibility, to form an ecological worldview, to achieve respectful attitude and love of people to the environment and places of residence. 2017 is the year of ecology, so environmental problems are also very relevant now.
Another campaign aims to remind adults that every moment they spend with their parents is precious to children. Within the framework of the "Spend Time with Children" project, posters were developed with the slogans: "Which card is more important?" and "Who is your child like?"
The "I Saw a Zebra - Slow Down" campaign was also successful. The project was dedicated to the topic of pedestrian safety. The call to slow down in front of the zebra is accompanied by a demonstration of the sad consequences for pedestrians, which can be the result of driver neglect.
In 2012, the Federal Agency for Press and Mass Communications created social posters within the framework of the “Do Reading” project. The heroes of this social advertisement are the classics of Russian literature: Pushkin, Chekhov and Tolstoy. On the posters they are depicted in sports uniforms and urge to "pump" themselves with books. The goal of the project is to convey to citizens that reading books is a serious matter that requires dedication, akin to sports. The relevance of this social network is due to the great popularity of sports training among young people. To implement the campaign on the Web, a music video was shot for the song of the young rapper Fike.
Another noteworthy project is “Be a Man”. Its authors are activists from St. Petersburg. The government decided to place 150 posters in the city's metro.
Previously, the social advertising created by the bureaucratic structures was not imaginative and effective, but now many campaigns of the authorities are taken to heart. But these videos do not always resonate. About two years ago, the Department of Traffic Safety of the Ministry of Internal Affairs of the Russian Federation and the Union of the Film Industry of Russia developed a high-quality social program. But representatives of large channels considered the videos too cruel and naturalistic, motivating the refusal to broadcast them.
Places of social advertisements dedicated to various problems of society are crowded places both indoors and on the street (highway, metro, shopping centers, toilets). In our country, the effectiveness of social advertising is growing every year, it becomes stronger and more urgent, makes us break away from endless affairs and think about the problem.
Best Social Ads of 2016: Video That Wows
- We are the superhumans
This video in the Internet space is already called the best in the social advertising category for its entire existence. British television channel Channel 4 filmed a trailer for the Summer Paralympics. The heroes of the video - 140 athletes, musicians, dancers - show their "superpowers". They overcome the barriers that result from disability, demonstrating the strength of the spirit of the "superhuman". The video "We are the superhumans" is worth watching more than once.
- How do you see me?
For several years in Italy, Coordown has been filming a powerful video for International Down Syndrome Day. In the 2016 video, the heroine was the actress Olivia Wild. She asks: "How do you see me?" People are influenced by stereotypes, so their attitude towards people with Down syndrome is determined by the external side.
- 30 Millions D'Amis Foundation
In this video - a touching story about a dog that was abandoned by the owner. The purpose of the 30 Millions D'Amis Foundation video is to show that animals are incapable of betrayal. Unlike people. It is impossible not to cry while watching.
- Social experiment by UNICEF
The Georgian company UNICEF conducted a social experiment. Most likely, its results in other countries would have been the same. The reaction of people to a single girl of 6 years old depended on her appearance. The experiment was stopped so that little Anano would not get even more upset.
- Behind the leather
PETA animal advocates have launched yet another social experiment. In 2016, the British tried "dog milk" through their efforts and learned why sex with vegetarians is better. Employees of the organization beat a girl in a woolen sweater and created special condoms for hunters. The action in the fashionable boutique of Banggok found the greatest response. The social video demonstrates the reaction of people who saw the price of luxury leather goods.
- The DNA journey
Momondo's viral video contains a story about the DNA journey. The attitude towards other peoples can change to tolerant and humane when a person learns about his roots. Even the staged video made a lot of people think. I would like to believe that this social advertisement has hurt the feelings and supporters of the "pure ethnos".
- The World's Biggest Asshole
The author of the social advertisement about the "biggest asshole" is the American company Donate Life. A notorious villain after his death becomes a hero. The video serves as a reminder that 120,000 American residents need help - they are waiting for donor organs.
- Hairy nose
The international environmental organization WildAid's GOblue released a video about how polluted the air in China is. Imagine that people need to adapt to the conditions they have created. Have you presented? Now look at what a country with hairy noses looks like. WildAid's GOblue tells about serious problems with humor.
- I'm not asking to be a firefighter
Polish social advertising rarely appears in the rankings. But this video, filmed with a bit of humor, is very different from the others. The Polish Integration Foundation employs people with disabilities. He shot a video in which people with disabilities are trying to "put out a fire." Can they do it? Spoiler alert: They could be offered more suitable jobs.
- Still The Most Shocking Second A Day
In 2014, a social video about a girl from Syria "Most shocking Second a Day" shocked hundreds of thousands of people. The video is 1.5 minutes long, in which Save the Children and Don’t Panic advertising agency were able to fit a whole year of life full of fear and despair. After 2 years, a new video was created, telling about the life of refugee children. His heroine is the same girl.
Best Social Advertising Announcement 2017
- Blauez kreuz
Socialist Blauez Kreuz was created in Germany, its goal is to show that alcoholism is a family problem. The posters suggest that the alcohol dependence of one of the family members is pushing the rest into the abyss. "Alcohol hurts not only them."
- Womanity Foundation
The Womanity Foundation created a PSA reminding that sexual assault predates revealing outfits. Mini-skirts, short shorts and T-shirts began to be worn only in the 20th century. A woman's dress code is no excuse for rapists. Posters showcase retro clothing photographs and scenes of violence in paintings or documentaries.
- Innocence in danger
In Germany, Innocence in Danger has created a public service advertisement warning parents that children can easily glean information they do not need from the Internet. On posters, children read magazines whose name speaks for itself.
In Georgia, WWF demonstrates a bunch of grapes made from light bulbs on a poster. Social advertising warns: “You reap what you sow. Thoughtless industrialization has an impact on the soil. "
- Global2000
The Australian company Global2000 shows in its public service announcement that the extinction of animals could be the result of global warming. Nature did not create a guillotine for a polar bear and an electric chair for a penguin, but that doesn't make it any easier.
- Beneva foudation
If you don't pay enough attention to children, they will feel unnecessary. Beneva Foudation's public service announcement raises the problem of “homelessness at home” and encourages parents to spend at least 1 hour a day with their children.
- Bates Chi & Partners
In India, a public service advertisement has been created to stop domestic violence. Its author is Bates Chi & Partners. The campaign's name is #voiceforvictims, and it calls on women to speak out against daily abuse and violence. "If you are tolerant and silent, then this is only to your detriment."
- African Conversation Foundation
Social advertising was developed by the African Conversation Foundation. The disappearance of many African animals is due to uncontrolled poaching. There are fewer than 300 gorillas in Africa and less than 5,000 rhinos. 35,000 elephants are killed by poachers every year. In its public service announcement, the African Conversation Foundation draws an analogy between killed animals and needle-punctured balloons.
- Garde-manger pour tous
The PSA, created by advertising agency Cossette (Montreal, Canada) and commissioned by Garde-Manger Pour Tous (GMPT), is laconic. GMPT has been organizing hot meals in schools from disadvantaged areas for children from low-income families... The purpose of this public service announcement is to attract potential sponsors to work with the organization. The posters show children with empty plates in their hands. Social slogan: "Help us fill the void."
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The concept of "slogan" (sluagh-ghairm) dates back to the Gali language and means "battle cry". In 1880, the term "slogan" was first used in its modern sense. The original meaning of the word - "battle cry" - very accurately and very figuratively reflects the essence of this advertising constant: to captivate the buyer and destroy competitors.
ADVERTISING OF GOODS
GIVE REALITY MAGIC FEATURES
(perfume advertisement)
SMELL WITHOUT PLEASANT UNEXPECTATIONS
(cologne advertisement)
THE COMPANY'S COLORED PENCILS ... TURN A GRAY WORLD INTO A COLORED WORLD
IT'S BETTER TO KNOW THAN TO SUPPOSE
SPLUCK ON COLD!
(drug advertisement)
NATURAL STONE FACTOR IN ALL ITS BEAUTY
GREAT TO LIVE AND SAVE
(discount trade)
THIS IS A VICTORY OF MIND OVER VANITY
THEY COOL SO QUIETLY
(advertisement for household pumps)
LESS ON THE WAY - MORE ON THE HOLIDAY
(advertising motto of AEROFLOT in the 60s)
WHERE THERE ARE FEW, TRUCKS PROSPER ...
THIS IS EXACTLY WHAT YOU NEED
HOW TO TAKE A STRONG NUT?
(advertisement for nutcracker)
SAY ALL COLORS!
(advertisement for a company selling flowers)
Visuals: on the poster you see a girlin a wedding dress and a young man standing in front ofon her lap and holding a bouquet of flowers.In the corner of the poster are the addresses and phone numbers of the company's stores.
SAY ALL COLORS BUT PROVE WITH JEWELRY!
(advertisement for a jewelry dealer)
Visuals: the same plot, but with different characters andnow in one hand the young man still has a bouquet of flowers,and in the other - a box with a diamond ring.Accordingly, in the corner are the addresses of the company's stores,selling jewelry.
NAME A DEODORANT THAT PROTECTS FROM SWEATBETTER THAN AEROSOLS ...
PLEASE RESPOND THE STEP, SO YOU DO NOT WRONGA LONG, LONG DREAM OF KINGS
(advertising museums)
SEND US A DOLLAR AND WE WILL RID YOU FROM HEMORRHOUS,OR LEAVE YOUR DOLLAR AND YOUR HEMORRHOUS WITH YOURSELF
DRINK AND ENJOY!
(Coca-Cola advertisement)
The brighter the light, the darker they get
(Sunglasses)
KEEP WHAT YOU DETAIL IN SAFES ...
I KEEP FAMILY VALUES AT THE PORTRAIT OF THE FIRST WIFE,AND YOUR MONEY IS IN THE BANK ...
DO NOT TIRED AND DO NOT BE WRONG
(money counting machines)
REALLY GOOD ONLY ELEGANT SOLUTIONSYOUR SOLUTION FROM THE COMPANY ...
WE SELL THE BEST WE HAVE - OUR WARM
(advertisement for down jackets)
COFFEE ... HERE - HERE ... COFFEE
IT'S TIME TO TAKE THE CASHIER!
(sale of cash registers)
CHOOSE A COMMON SENSE ROAD
(car advertising)
FROM A MIRACLE FOR THE FAVORITE TO A STANDARD FOR ALL
(advertising personal computers in the 80s)
IN A MOMENT I OWN, AS I OWN IN A MOMENT
(advertising cameras)
WE WILL SAY ONLY: "MERCEDES IS MERCEDES!"
WE SEW THE WHOLE WORLD.EXPORTING JOY AND PLEASUREALMOST ALL COUNTRIES
Sit behind the wheel and overtake the wind
KLONDIKE ON THE AVENUE OF THE WORLD
(advertisement for a furniture store)
THE MOST UNFORGETTABLE WOMEN IN THE WORLD USE THE SPIRIT ...
WE SUPPLY YOU WHAT YOU DESERVE - THE BEST
EVERY WOMAN SHOULD BE AT LEAST REDHEAD
(hair dye advertisement)
Visual line: in the center of the poster is a photograph of a young woman.with fiery red hair, and in the corner - a bottle of the paint itself
TURN A REGULAR LUNCH INTO A GREAT LUNCH!
GIVE YOURSELF A NEW SMOOTH FACE WITH A SHAVER ...
GIVE YOURSELF A NEW FACE!
(advertising of a prestigious beauty salon, of course,that they don't give themselves cheap gifts)
APPLY DAILY, TWO PIECES FOR FOOT DISEASES
(orthopedic shoes)
IF YOUR CAR ... STOPPED ON THE ROAD,MEANS IT JUST OUT OF GASOLINE
Visuals: a young man in a white suit,standing at the open hood of the car and something attentivelyviewing in the motor.
THE WHOLE WORLD IS AT YOUR FEET!
(advertising of telecommunication systems)
YOU WON'T GET OLD!
(advertisements for dietary products)
SMILE BOLDER!
(dental company advertisement)
1996 - THE SEASON OF HUNTING IS OPEN
(JAGUAR car advertisement)
*
THIS SAFE CAN BE OPENED ONLY IN THE MOVIE.
OPEN THE SAFE ... IT'S ALSO POSSIBLE, BUT THE FILM WILL BE FANTASTIC
A PERFECT RESPONSE TO THE IMPERFECT OF THE WORLD
FLYING ELEPHANTS? .. ALMOST THE ONLY THING,WHICH WE CANNOT SUPPLY YOU
WHAT IS THE PINK ELEPHANT? IF YOU NEED IT - PLEASE!
(advertising toys and souvenirs)
MINI MACHINE FOR MAXI WASH
EXCLUSIVE FIRM PERFUME ... UNIQUE,AS A GRACE OF RUSSIAN BALLERINAS
ONE WHO THINKS KNOWS THIS CAR IS THE BEST BUY!
EXPENSIVE OBJECT OF PASSION
ISN'T BETTER TO USE TIME ON ANYTHING ELSE,NOT FOR WASHING AND HAIR STYLING?
(advertising aerosol shampoo).
ARE YOU SURPRISED AT OUR LOW PRICES ?!
THERE IS NO SECRET ...
LOOKING FOUND!
THE STOVE ... IS A THING FOR KNOWN AND UNKNOWN COOKERS!
WHY WOULD BE A FIT SUITDO NOT HAVE A STEERING WHEEL AND FOUR WHEELS?
YOU ARE GORGEOUS!
NOSE COMAR WON'T EARN
(advertisement for insect repellent)
MAKE YOUR CHOICE!
I'M PREPARING FOR MEETING WITH YOU, DEAR
ARE YOU THINKING ABOUT ME?
(contraceptive advertising)
DIFFICULT TO FIND OUT, IMPOSSIBLE TO BYPASS
(car advertisement)
SO SMALL AND ALREADY SUV
(car advertisement)
ONCE ... AND FOR THE WHOLE LIFE
DO NOT WANT TO BECOME FAMOUS - NEVER DRINK ...
(drink advertisement)
REMEMBER THE TASTE OF PURE WATER
YOUR TASTE IS PERFECT!
LIFE IN NEW QUALITY
ETERNAL MELODY OF THE TIME
(advertisement for a grandfather clock)
AND VERY LARGE CIRCUITS - WITH EASY
(advertising of a rotary printing house)
OUR BEDROOMS ARE CREATED FOR LOVE AND RELAXATION
AVAILABLE TO FAVORITES
(advertising of expensive audio equipment)
RISE TO THE TOP ...
AND STAY THERE!
THE MOST PURE HOLIDAY TAN - WITHOUT "TOTAL"!
WITHOUT A LONG WAIT.
WITHOUT SUN BURN.
WITHOUT VACATION.
WITH ONE ONLY "C" -
WITH SAFETY CERTIFICATION!
(tanning lamps)
THE COUNTRY BREATHES EASILY: ON ALL VACUUM CLEANERS ...
AIR CLEANING FILTERS
MODELS FOR THOSE WHO DOESN'T HAVE A MANNEKIN FIGURE
COMES, DIRT - LEAVES
(advertisement for washing powder)
PRODUCTS ... FIT ALL BUDGETS: ALWAYS THE PERFECT PRICE
WITH PERFECT QUALITY!
GOOD TO THE LAST DROP!
(coffee advertisement)
AND SERIOUS BUSINESSMEN HAVE A SOFT PLACE
(advertising office chairs of various sizes and configurations)
YOU ARE LOOKING FOR ... GOOD QUALITY PRODUCTS BY INCREDIBLEFAVORABLE PRICES? STOP! DON'T LOOK ANYMORE.
YOU ALREADY FOUND ONE OF THE LARGEST... MANUFACTURERS AND EXPORTERS OF THESE PRODUCTS
UNUSUALLY EXPRESSIVE PICTURE THAT IS SO REALISTIC,
THAT IS ALMOST IMPOSSIBLE TO BELIEVE - IT'S NEEDED TO SEE
(TV advertising)
TIME ON COAL!
(advertisement of watches of the factory from Uglich)
BLACK BRILLIANT
(doodle advertisement)
LIPPER ...- A STRONG WEAPON OF A WOMAN
TO PLEASURE YOU, WE CREATED ...
TO PLEASURE US, INFORM WHAT YOU LIKE ...
SHOES ... - THIS IS MORE THAN JUST SHOES
WE ARE NOT CHEAPER. WE HAVE BETTER
LIFE HAS GOT HARDER, THEREFORE WE HAVE BECOME STRONGER
(drug advertising)
IF YOU CAN FIND A LITTLE CAR BETTER ...,
BUY IT
SIMPLICITY OF FORM - RICH IN CONTENT
URAL JEWELERS - MEETING WITHOUT DISAPPOINTMENT
WAKE UP YOUR HAIR, MAKING IT LUXURY, THICK AND SOFT
(shampoo ad)
FRIENDLY AND COMPATIBLE
(advertisements for compatible personal computers)
INEXPENSIVE ALTERNATIVE SOLUTION, UNDERLINKED BY BUSINESS EXECUTION.
THE OPTIMUM COMBINATION OF COMPACT SIZE AND RELIABLE TECHNOLOGY
WE DESIGN LIFE SPACE
(advertising of a company selling finishing materials - tiles, wallpaper, etc.)
HAVE YOU EVER SEEN A BALD SHEEP?
(advertisement for a baldness remedy)
WAITING IS A GAME OF WISHES
(beer advertisement)
SECTION EXCITATION!
(car advertisement)
THIS IS A FAIRLY MADE CAR
WE SHAPE IMAGINATION
(advertisement for an aircraft company)
ANCIENT MAYA CARVED INSCRIPTIONS ON STONES.
HARD DISKS - FASTER AND NO LESS
A RELIABLE WAY TO SAVE INFORMATION
WHAT SERVERS DO YOU CHOOSE?
THOSE WHO MAKE HISTORY,OR THOSE THAT ALREADY HISTORY?
DON'T EVEN THINK TO WORK WITH ... WITHOUT OUR ...
(advertising of software products)
IN THE STORE ... A NEW COLLECTION OF FASHIONABLE CLOTHES FROM ...
RUN IN SNEAKERS ... SPRING INTO YOUR FOOT
WITH ONE PURPOSE FOR HIM - TO WIN.
WHO WANTS, THAT WILL BE ACHIEVED! SNEAKERS...!
EIGHT DOORS - FOR THE PRICE OF FOUR!
(advertisement of Lada cars in Germany; in the photo in the magazine there are two cars with all the doors open, photographed from above)
FASTER ... MORE POWERFUL ... RELIABLE ...
THEY COULD NOT WIN THE RUSSIAN WINTER.
BUT THE TRACTOR "BELARUS" WINS IT
Visuals: a full page of the newspaper is split in half horizontally.
The general heading "They could not ..." and under it, in the size of one fourth of the page of the photograph, on the left - a bust of Napoleon, on the right - Hitler. Below is the heading "But it wins ..." and photographs of tractor models and a brief description of them. Here is an ad in a popular Western edition was published by one of the dealers of "Traktoroexport" in the 70s.
BEAUTY FORM. PERFECT FUNCTIONS
IT IS PROFITABLE TO SELL PRODUCTS WHICH IT IS PROFITABLE TO SELL
I DID IT!
HE DIDN'T LIKE TOY STORE.
BE THIS SIDE OF THE SIGHT!
(advertisement for a computer game magazine)
KNOCKOUT IN THE FIRST ROUND
(advertising explosives)
CLEARLY PLEASANT THERE IS
(advertising of livestock equipment)
THEIR VALUE IS ABOVE THE COST
THINK ABOUT US IF SPEECH COMES ABOUT ...
CHEMICAL FORMULA FOR SUCCESS
WE WOULD LIKE TO SHOW YOU A FULL RANGE OF OURS ....
WOULD LIKE BUT ...
WITH SUCH A RICH RANGE WHERE SHOULD WE START?
QUALITY YOU CAN COUNT ON
WITH PRODUCTS ...- START IN THE THIRD MILLENNIUM
We want and we can
TECHNOLOGY BECAME A SYMBOL
THERE ARE NO FAILURES IN OUR MEMORY
(electronic memory advertisement)
OUR MOTTO IS HIGH TECHNOLOGY IN EVERYTHING:
QUALITY OF PRODUCTION, GOOD SOLUTIONS AND LOW COST.
OUR BRAND IS LEGENDARY AS WELL AS QUALITY
OUR CRANES ARE BUILT TO WIN
(advertising tower cranes)
IN PRODUCTION ... DO NOT DO WITHOUT A SPECIALIST
CAN YOU IMAGINE A HEDGEHOG WITHOUT NEEDLES?
PROBABLY NO.
SO MOTORS NEED PROTECTION
EVERYTHING IS DIFFICULT TO HANDLE, EASY TO HANDLE,
WHEN YOU HAVE FIRM TOOLS ...
WE COPY DOCUMENTS.
COMPETITORS COPY OUR MACHINES
IF YOU HAVE ... - YOU MADE THE RIGHT CHOICE.
IF YOU DIDN'T MAKE IT YET,
THINK ABOUT NUMEROUS CONSIDERATIONS
IN FAVOR OF SUCH SOLUTION
EUROPEAN STYLE COLOR TV:
EXCLUSIVELY BUSINESS AND EUROPEAN FIRST CLASS
A RARE MIXTURE OF INNOVATION AND TRADITION
WE ARE NOT THE FIRST, WHY DID YOU CHOOSE US?
THE FIRM ... TURNS TECHNOLOGY INTO A PROFITABLE BARGAIN.
ANYWHERE AND ALWAYS
YOU DON'T EVEN KNOW HOW MUCH HOT IDEAS
CAN BE BORN IN A COOL OFFICE.
WHAT CLIMATE DO YOU LIKE?
(advertising for air conditioners)
NO ONE UNDER FORCE COPY SATISFACTION,
THAT WE GIVE TO OUR DEAR CONSUMERS
(advertising copying equipment)
FOR YEARS OTHERS HAVE COPYED OUR COMPUTERS.
NOW WE COPY THEIR PRICES
ROADS WORLDWIDE ARE FAMOUS TO THESE TIRES.
MILLIONS OF PEOPLE TRUST THESE TIRES FOR THEIR LIFE
AND YOUR CAR
SAFETY, QUALITY AND OTHER ADVANTAGES ...
GOVERNMENT LODGE
(advertising a prestigious car model)
ARE THERE MANY MACHINES THAT CAN WORK
TWENTY YEARS CONTINUOUSLY?
THE FAMILY WILL FORGIVE YOU THIS HOBBY
(car advertisement)
DELIVERY, REPAIR AND MAINTENANCE.
24/7 & WORLDWIDE
WHEN YOUR TIRES NEED SOMETHING MORE,
THAN AIR, PLEASE CONTACT THE COMPANY ...
ALLERGY FOR ME IS JUST A WORD FROM A DICTIONARY
(advertisements for allergy medication)
TECHNOLOGY WITHOUT COMPROMISE!
WE WILL NOT RUNNING!
(advertising anti-corrosion coatings)
WE CREATED THIS WATCH FOR YOU,FOR THEY BECOME A PART OF YOUR LIFE.
JUST WE ALWAYS DO THE WATCH THIS
FOR MEN WHO LOVE WOMEN WHO LOVE MEN
HERE TODAY ... HERE TOMORROW
(car advertisement)
MY CHEF WANTED TO SAVE ON ...
IT HAS BEEN LARGE.
LEARN FROM OTHER'S MISTAKES!
Visual range: a photograph of a man, 40-50 years old, with a round through hole in his forehead.
FAREWELL SAD ...
(advertising a medicine for diarrhea)
Visual range: a large gray elephant calf with sad eyes sits on a small baby pot
WE SAVE ... LEAF BY LEAF
(advertising of the same company and the same remedy for diarrhea)
Visual row: in front of you, on a bracket, a started roll of toilet paper
*
PROMISE HER ANYTHING BUT GIVE ONLY ...
NEW ... HE IS ALREADY PART OF THE FAMILY
THIS IS MORE THAN EASY ...
SOME OF YOUR SERIOUS COMPETITORS
ALREADY USE OUR ... AND SAVE.
PLEASANT DREAMS!
INHABITED UNIVERSE OF HIGH TECHNOLOGIES
WE DO NOT SELL WHAT YOU WOULD NOT BUY BY YOURSELF
LADA WILL ALWAYS BE BUT IT'S PLEASANT
COMPLETE YOUR EVENING TOILET
(from the advertising booklet "Autoexport" in the 70s)
Visual range: a company of young people,presumably goingfor the weekend on the veranda of a country house
BRILLIANT THOUGHTS COME INTO THE HEAD,WHEN A PERSON IS COMFORTABLY SITTING
(advertising furniture for office premises)
THIS IS A GENTLE SUN IN YOUR HOUSE ALL YEAR ROUND!
(advertising fireplaces)
OUR OVENS, LIKE BREAD, DO NOT BE BORN
PURE NEWS FROM ...
(advertising a company offering a new solution to problems
work clothes and keeping the work area clean)
DIAPERS ... - NO LONGER LUXURY
TRIUMPH OF PURITY
(advertising of washing vacuum cleaners)
OUR FOOTWEAR - YOUR LEG
CHEAPEST AMONG ...
THE MOST ... AMONG CHEAP
TECHNOLOGIES CAN BE BORN, DEVELOP,
IMPROVE AND AGE.
BUT YOUR NETWORK MUST ALWAYS WORK
(advertising of data transmission systems)
GOOD TASTE IS DEVELOPED FROM CHILDHOOD.
TIGHTS FOR LITTLE PRINCESS
MORE EXPENSIVE TO MONEY - ONLY CALM.
YOUR QUALITY IS RELIABILITY AND QUALITY OF PRODUCTS ...
INHALATE WITH FULL BREAST
(air conditioner advertisement)
"YUNOST" IS ALWAYS EASY ON THE LIFT!
(advertising portable TVs)
LOVE YOURSELF, BUY YOURSELF ...
BISONS LEFT, APACHI RIGHT.
AND YOU ARE IN THE MIDDLE
(advertising of stereo sound systems)
BRIGHT COLORS OF YOUR MEMORIES
(advertising a network of photo shops)
COMPUTERS EXPAND OUR POSSIBILITIES.
BUT SOMETIMES YOU NEED TO EXPAND YOUR COMPUTER FIRST
THE ONLY PLANET IN THE GALAXY WHERE THE JOURNAL IS READ ...
ENERGY OF CREATION
(advertising of food systems)
MOBILE COMMUNICATIONS - A WEAPON OF YOUR BUSINESS
(product name) - CORPORATION PRIDE ...
NOTHING EXISTS IN INSULATION.
CABLES OF THE COMPANY ... INTERACT WITH THE COMPONENTS OF THE HIGH END-SYSTEMS,
BECOMING THEIR INTEGRAL PART.
DESIGN THE BEST!
SCREEN WIDE LIKE AROUND
ADVERTISING SERVICES
ENTER THE COUNTRY OF COMPUTER GRAPHICS!
WE DO NOT MAKE SECRETS FROM WHAT ARE INTERESTED IN YOU
WE CHOOSE THE BEST FOR YOU
(distributor advertisement)
OUR SPECIALTY - SOLVING YOUR PROBLEMS
YOU ARE READY TO SERVE AT ANY TIME OF DAY AND NIGHT,
EVEN IF YOU COME IN HEAD TO MAKE AN ORDER INQUIRY
BENEFIT OUR EXPERIENCE
LOOKING AND LISTEN.
WILL WILL GIVE YOU ADVICE AND HELP YOU.
WE WILL ALWAYS FIND FREE HANDS FOR YOU
IF THE QUESTIONS ARE NEW, THEN THE ANSWERS MAY NOT BE OLD
DO YOU THINK YOU WILL REMAIN TIME TO SLEEP?
(advertising tours to prestigious sea resorts)
THE END WILL COME BEFORE YOU THINK.
SUBSCRIPTION ENDS WEEK BEFORE ...
ALREADY TODAY YOU WILL COUNT YOUR PROFIT,
IF YOU KNOW YOUR CONSUMERS BETTER,
THEIR PREFERENCES WHEN CHOOSING GOODS,
STRATEGY AND TACTICS OF COMPETITORS
(advertising agency marketing research)
OUR COMMUNICATION LANGUAGE IS NOT ENGLISH BUT INTERNATIONAL BANKING
MOVING REAL ESTATE
ROYAL DEPARTURE
(advertising tours abroad)
IT IS FAVORABLE FOR US TO BECOME RICH
(bank advertisement)
IN RUSSIA DO NOT READ THE BOOK OF JUDGMENTS.
IN RUSSIA LEAF THE BOOK OF DREAMS.
AND ON THE BRIGHTEST PAGE OF HER - ...
(advertising of real estate abroad)
SOMETIMES OUR CLIENTS HAVE ANY UNPLEASURE ...
BUT NOT MORE THAN THIS ...
(advertisement for a security agency)
Visuals: in one of the scenes, you could see the foot of a man getting out of the car with the lace on his boot untied.
AND THEN SAID THE GOLDEN FISH:
- OLD MAN, WITHOUT "YOUTH CHANNEL" - YOU ARE AN OLD MAN
(radio advertising)
POWER IS INAPPROPRIATE WHERE EXPERIENCE IS NEEDED
Visuals: A cowboy circling a wild horse during a rodeo
LET'S GO TO CALIFORNIA!
(advertising tours abroad)
ERRORS THAT HAVE BEEN AVOIDED HAVE NO CONSEQUENCES
WE ARE GLAD TO ANY CLIENTS
YOU KNOW WHERE YOU NEED TO DELIVER THE CARGO.
WE KNOW HOW TO DO IT BEST WAY
HERE YOU ARE MEETING, YOU ARE LISTENED, YOU ARE ADVISED BY BUSINESS PEOPLE
(bank advertisement)
THERE IS NO JOB THAT WE WILL NOT DO FOR YOU
DO YOU NEED SUPPORT?
WE WILL SUPPORT YOU WITH MONEY
(bank advertisement)
FREE CHEESE IS ONLY IN THE MOUSER
WE ARE HERE TO HELP YOU
WE OPEN FOR YOU A WHOLE WORLD OF OPPORTUNITIES IN THE FIELD ...
YOUR SEARCH FOR AN EFFECTIVE ... ENDS HERE!
WE ARE READY FOR A REVOLUTION IN THE FIELD ... ARE YOU?
0% BIAS. 100% COMPETENCE. 360 DEGREES OF VIEW
(advertisement of "ECONOMIST" magazine)
WE ARE ALWAYS READY FOR A NEW JOB
Visual row: on the left is a hen hatching eggs, in the middle is a running rooster, and on the right is another hen running away from him.
THINK GLOBALLY. ACTING LOCALLY
(bank advertisement)
FIRM SERVICES ... AS LITTLE LIKE SPACE
WE ALSO HAVE LOTS OF BAD IDEAS LIKE ANY OTHER.
THE DIFFERENCE OF OURS IS THAT THEY DON'T GET ON YOUR TABLE
(advertising consulting agency)
YOUR WISH FOR US TEAM!
SOME THINGS DO NOT HAVE A PRICE.
BUT WE STILL INSURE THEM
THE WORLD BECAME A LITTLE CLEANER, AND YOU ARE RICHER
(advertising of a universal exchange of secondary resources)
OUR TIPS WILL HELP YOU PASS THE FIRST HALF
WAYS IN CREATING YOUR ENTERPRISE.
OUR CREDITS - TAKE CARE OF ANOTHER
WE ARE NOT ONLY INSURING FROM WHAT COULD BE,
BUT AND FROM THAT WHAT CANNOT BE AT ALL
WE TAKE THE COURSE TO JUDGE THE DIGNITY OF ADVERTISING DEVELOPMENTS,
MADE BY YOU AND FOR YOU, BECAUSE WE ARE THE ONE
FOR WHOM ADVERTISING IS NOT JUST A WORK, BUT FATE.
YOU WILL NOT MEET OUR SURNAMES IN TITLES AND TEXTS,
FACT IN THE TRADITION OF ADVERTISING - CREATE POPULARITY
GOODS AND SERVICES, NOT ITS AUTHORS. AND YET
EACH OF US MADE A NAME IN ADVERTISING
(advertising consulting agency)
NEW TIMES, NEW PEOPLE AND OLD AS A WORLD, SERVICES ...
(advertisement for an intimate service company)
DELIVERY OF YOUR CARGOES TO ANY POINT OF THE WORLD,
EVEN IF SHE IS ON THE OPPOSITE SIDE OF THE STREET
THERE IS NOTHING LIKE THE HOTEL CONCIERGE ...
LULLABY FOR TWO.
Visual row: in the photo the hands of the hotel concierge,dressed in branded clothesand tenderly holding a nursing baby
DO YOU WANT TO BE IN THE SEVENTH HEAVEN?
THE FIRM ... TAKES TO DELIVER YOU THERE
WITH OUR HELP YOUR BUSINESS WILL PROSPER,
AND YOUR BUYERS - LOOK EXCELLENT
OBJECTIVE FACTOR ANALYSIS IS AN INTEGRAL PART
DESIRE FOR INTERNAL UPDATE.
INTERNAL UPDATE - WAY TO CHANGE PRODUCTION.
RELYING ON REALITY!
(advertising consulting services)
HE DOESN'T PAY TAXES SINCE ... YEAR.
IT TRANSFERS MONEY ABROAD TO OFFSHORE AREAS.
HE IS KNOWN IN ALL COUNTRIES ...
AND HIS SOLE AUDITOR IS HIS GOLF PARTNER.
(advertising a company specializing in the registration of companies in offshore zones).
Visuals: A photograph of a successful businessman sitting imposingly in a chair at his desk with a phone in his hand.
OUR WINDOWS ARE OPEN TO THE WORLD
(bank advertisement)
DO NOT RISK! BUY GOVERNMENT BONDS.
YOU SAVE IN THE BANK ... SUNNY DAY.
FRIENDLY HOTEL WORLD ...
WE APPRECIATE OUR CLIENTS
YOU CANNOT DIGEST THE LOT OF INFORMATION?
READ (newspaper name) ONCE AND DAILY!
IF YOU ARE INTERESTED IN OUR BUSINESS SERVICES,
HOPE TO HEAR VERY SOON ABOUT YOUR COMPANY.
WE ARE A COMPANY
WHICH JUST SPEAKING DOES WHAT IT SAYS!
IMPORTANCE OF INDIVIDUAL CLIENTS FOR US
IT DOES NOT MATTER...
THIS MEANS OUR SERVICES ARE ABSOLUTELY THE SAME FOR ALL
THERE ARE NO SIMPLE SOLUTIONS,
THERE IS ONLY A SANE CHOICE,
YOU WILL BE PERFECTLY SERVICED EVEN IN YOUR ROOMS.
AND THIS MANIA REGARDING YOUR PERSONAL COMFORT
APPLIES TO ALL KINDS OF SERVICES
IT WAS IMPOSSIBLE UNTIL THEY CALLED ...
BANKS NEED PEOPLE SO SO
HOW MANY PEOPLE NEED BANKS.
AND EVEN A LITTLE MORE
IF YOU KNOW HOW,
WE KNOW WHERE
WAKE HIM TO FEEL STRESS-FREE FLIGHT
(airline advertisement)
Visuals: a young man sweetly sleeping in an airplane seat.
REAL LIFE, REAL ANSWERS
(advertising of financial services)
CALL IT WHAT YOU WANT BUT MONEY SAVED BY
TAX REDUCTIONS IS MONEY BACK IN YOUR POCKET
(advertising consulting firm)
THINK WHAT YOU WILL BE DOING AFTER MANY YEARS
(pension insurance advertisement)
WE COOK EVERYTHING WITH LOVE!
(restaurant advertisement)
WE ARE WITH OIL!
(an advertisement for a restaurant located on the same street,as the previous one)
FIRM SAFETY ... ONE RISK LESS
(advertising of electronic security systems)
WE GIVE FIRE FIGHTERS A FLAME DIRECTION
(advertising fire alarm systems)
BEST REST - CHANGE OF ACTIVITIES.
WE OFFER - CHANGE OF TIMES
(advertising tours of historical sites)
TIME TO FIND OUT. TIME TO SAY.
THIS IS: TIME IS MONEY
(advertising cellular communication)
COMMUNICATION WITHOUT MARRIAGE!
(advertising of cellular communication for publication in the newspaper "Speed-Info")
IN THE CENTER OF EVENTS
(Banking services)
IN PARIS FOR A MINUTE AND ON BUSINESS?
IT IS POSSIBLE AND NOT TO PARIS,
MAY NOT FOR A MINUTE,
IT IS POSSIBLE AND NOT IN CASE
(travel agency advertisement)
YOU WILL BE HEARED ONLY BY YOUR SUBSCRIBERS
(advertising of a competing firm)
Visuals: In this ad, the phrase "You will be heard"
made in a font solution,
used in competitors' advertisements.
IMPRESSIONS - SEA!
(advertising sea cruises)
EVERYTHING IS DIFFICULT, BUT POSSIBLE
OUR MAIN DESIRE IS TO BE USEFUL TO YOU.
MAYBE YOU WILL CONTACT US NOW?
WE OFFER MORE
WHAT IS JUST TECHNICAL EQUIPMENT AND MATHEMATICAL SUPPORT.
IN SERVICE IS OUR STRENGTH
WE ARE YOUR ALLIES.
WE THINK ABOUT THE SAME PROBLEM AS YOU.
MORE THAN, EVEN DECIDED IT
NETWORK INTEGRATION.
TREATMENT OF SYSTEMIC SCHIZOPHRENIA
(advertising of computer technology)
CAR OWNER ... CANNOT BE SECOND
IN TURN TO THE MAINTENANCE STATION ...
I DIDN'T BELIEVE
BUT OUR CHIEF ACCOUNTANT COUNTED TWICE:
CONTROL MEANS ... BOUGHT YOURSELF ALREADY IN ... MONTHS
Visuals: the ad uses a photo of a respectable businessman, presumably a manager, who says with all his appearance that things are going well in his company.
WHAT DO THEY HAVE IN COMMON: (list of firms)?
ALL OF THEM USE EVERY DAY ...
(advertisement for a bilingual electronic translator)
CALL NOW - SAVE TODAY!
(advertising of international telephone services)
EGG-HEADED MARKETING AND ADVERTISING SPECIALIST WILL CONSIDER INTERESTING PROPOSALS
(ad in the heading "Looking for a job" for newspapers published in foreign languages and publications such as "Kommersant", "Capital")
SECURE YOURSELF BY CONTACTING ...
(advertising of insurance services)
HOW TO EXPRESS YOURSELF SO TO EXPRESS YOURSELF?
YOU THINK SAVING, AND IN ESSENCE SAVE ON YOURSELF -
ON OWN POSSIBILITIES AND ADVANTAGES ...
(advertising licensed software products)
I LIKE COMFORT,
I LIKE...
WE ARE MORE FOR YOUR HEALTH
(advertising of medicinal products)
FEEL IN AMERICA FOR THE RUSSIAN OLYMPIANS
(advertising tours to the Olympics-96)
ADVERTISING AIMED AT IMAGE CREATION
OPERATING PRINCIPLE ... INCREASING PARTNERSHIP
TO THE TOP OF GREAT ART
BEFORE MAKING A DECISION, SEE HOW WE CAN WORK.
WE HAVE WHAT TO SHOW. MAKE SURE YOURSELF
GROWTH IS WHAT WE AIM FOR
(bank advertisement)
TAKE OUR NAME CAREFULLY
COMPANY PROGRESS ... WILL LEAD TO HAPPINESS TO THOSE WHO ASSOCIATE WITH IT,
TO IMPROVE THEIR MATERIAL AND SPIRITUAL LIFE
PRODUCTS ...- YOUR PRIORITY FOR A BETTER LIFESTYLE
AND YOU WILL BE SATISFIED WITH US!
TO BE A LEADER IS OUR COMMON GOAL WITH YOU,
TOGETHER WE CAN ACHIEVE IT!
WHO DOESN'T FLY ANYWHERE, THERE IS NO FACING WIND
WHY NOT?
WE HAVE THE KEY TO SOLVING THE ENERGY PROBLEMS OF THE WORLD.
Visual range: classic English lock with keys,embedded in a piece of coal.
WHAT IS THE "FORMULA FOR SUCCESS" OF THE AGENCY?
PLEASE THERE ARE NO FORMULAS
SOME HARD,
THAT THEY ARE CREATED FOR GRAND WORKS.
WE MAKE A LOT OF SMALL,
BUT PERFECT THINGS.
THEREFORE WE ARE TITANES
WHO CAN EVERYTHING - FROM "A" TO "Z"?
TO SET A WHITE BEAR IN THE DESERT?
IF SUCH PROBLEM IS DELIVERED, THE FIRM ... WILL SOLVE IT
DIFFICULT TO BECOME A LEADER!
HARDER FOR THEM TO STAY FOR ... YEARS
GIVE US A CHANCE TO SAVE YOUR TIME AND MONEY!
WE HAVE TEACHED THE WORLD TO COPY
MAXIMUM EXPERIENCES IN YOUR LIFE -
THE RESULT OF OUR COMMUNICATION, THE OPPORTUNITY TO SHARE
THOUGHTS AND FEELINGS OF OTHER PEOPLE.
YEAR BY YEAR YOU WALK THROUGH A WORLD OF SOUNDS AND PICTURES,
REPRODUCTABLE BY THE COMPANY'S EQUIPMENT ...
WE ARE AIMED INTO THE FUTURE WITHOUT FORGETTING YOUR TODAY'S NEEDS
FOR US ALL PEOPLE ARE EQUAL. HELP HELP
(from the video "Red Cross")
Visuals: representatives of different races, nationalities and peoples pass in front of your eyes
MOST PEOPLE SAY DAILY PROBLEMS ... WE DO NOT.
MOST PEOPLE CONSIDER DAILY AUTOMOTIVE CORK
COMPLETELY NORMAL ... WE ARE NOT.
ALMOST EVERYONE HAS A LOT OF TRAFFIC ACCIDENTS ... WE ARE NOT
(traffic safety advertisement)
FIRM AT YOUR SERVICES: IN WORD AND DEED
IF ROME WAS TO BE BUILT IN ONE DAY,
THEN ... PROBABLY WOULD BE ACCEPTED FOR THIS JOB.
... TAKES THE MOST DIFFICULT,
MUCH EXCELLENT POSSIBILITIES OF ONE CORPORATION.
WE UNDER FORCE ALL WORK AND ALL CARE ABOUT IT UNDER FORCE
"SMITH BARNEY" MAKES MONEY OVER THE OLD MAN.
HE EARS THEM
(bank advertisement)
THE ART OF BEING UNIQUE (ONLY)
JUST A QUESTION OF GOOD TASTE
MY ... IS MORE THAN A HOUR,
HE MAKES ME FEEL CLOTHED
BRILLIANT IDEAS START WITH SIMPLE QUESTIONS,
LIFE CHANGE FOR A BETTER
WE KNOW SOMETHING ABOUT LIKE ...
OTHERWISE IT CAN NOT BE. BECAUSE EVERY YEAR WE ...
WORKS SPEAKING LOUDER THAN WORDS
COMPANIES LIKE PEOPLE HAVE THEIR NAMES.
THIS NAME DOESN'T NEED TO BE PRESENTED ...
GOLDEN RING DIAMOND
(advertisement for the Sergiev Posad Museum)
WE ARE PERSONALLY RESPONSIBLE FOR EVERYTHING WE SELL.
AND THIS IS NOT JUST OUR PROMISE.
IT HAS ALWAYS BEEN
THANKS....! (the name of a specific company is indicated)
WE DO EVERYTHING POSSIBLE IMMEDIATELY
SO YOU REALLY BELIEVE
WHAT WE ARE ONLY A COMPUTER COMPANY?
HOW RELIABLE IS YOUR OTHER INFORMATION?
SOME COMPANIES SOLVE ALL PROBLEMS
USING THE SAME SOLUTION ...
MEET A COMPANY OFFERING
Wider PERSPECTIVES
SOME NAMES SPEAK FIRST OF ALL ABOUT COMMITMENTS,
AND ALREADY ABOUT BUSINESS
WHEN SAFETY IS SPEAKING,
WE WILL NOT MISS ANYONE FORWARD
(advertisement of the manufacturer of security systems)
ACKNOWLEDGMENTS WE DIDN'T INVENT NETWORKS.
BUT WE ARE THE LEADERS IN THE FIELD OF COMPUTER NETWORKS
MADNESS OF REAL OPPORTUNITIES.
RIP THE COVER FROM THE NEW UNIVERSE!
(Internet advertising)
THIS IS THE SECRET WORD
DOES NOT GET OFF THE INSTITUTIONS OF THE LARGEST ... COMPANIES IN THE WORLD.
HUNDRED REASONS
HIDE THE SAME FIRM BEYOND DIFFERENT TRADEMARKS.
BANKING IS AN ART.
THE STATE OF THE ART DEPENDS ON THE BANKING.
HOW MORE THE BANK MEETS THE NEEDS OF CLIENTS,
THE MORE CLIENTS HE GETS.
THIS IS THE PRINCIPLE ...
ASK YOURSELF, YOU WANT ...
IF YES, FEEL FREE TO CONTACT ....
TIME WASTE CITIES AND CIVILIZATION,
BUT IT DOESN'T POWER OVER TRUE VALUES
NEW LOOK, NEW SERVICES, OLD POLICY
TOMORROW'S NEEDS ARE DETERMINED TODAY
FURNITURE ... - YOUR PRIORITY FOR A BETTER LIFESTYLE
YOUR BEST MOVE - SIMPLY REPORT BY PHONE,
FAX OR TELEX YOUR WISHES AND RELY ON US
SMALL COUNTRY OF GREAT OPPORTUNITIES.
LARGE BANK OF A SMALL COUNTRY
WHAT IS A HATCHED EGG COST?
A LOT, IF YOU DO NOT BREAK THE SHELL,
AND THE ORDINARY CONSCIOUSNESS ...
WE ARE KNOWN BECAUSE AND TRUST
FLOATING BOAT - YOUR TALISMAN OF GOOD LUCK
(advertising a sports car model)
Visual range: photo of a car,
rally going straight at you from a steep bend.
OUR COMMON SENSE AT YOUR DISPOSAL
YOU'RE RIGHT,
TALKING ABOUT OUR QUALITY.
YOU ARE NOT RIGHT,
TALK ABOUT OUR PRICE
Visuals: The entire ad space is divided into two halves. One light and black text "You are right ...", the other - black and light letters (inversion) - "You are wrong ..."
OPEN YOUR EYES
(advertisement for a financial and analytical magazine)
BANK BURST, TECHNOLOGY ... STAYS.
(trademark of the company) - SENSE OF RELIABILITY
(computer company advertisement)
THE WORLD SHOWS WITH PAINTS. WE REFLECT THE BRIGHTEST
WHITE ... LONELY.
LONELY IS THE OTHER SIDE OF LEADERSHIP.
THE COMPETITORS ARE LEFT FAR BEHIND.
ON THE MARKET ... NO FIRM COMES TO SALES ...
SIMILAR PROBLEMS AND THE COMPANY ...
FIRST PLACE WITH A LARGE GOVERNANCE.
ANYONE NEARBY.
SAD.
ONE ONLY HAPPENS: THIS IS AND MET TWO LONELINESS
EVEN ILLUSIONS WE TURN TO REALITY
(publisher's advertisement)
CAN THE TECHNIQUE ... BE EXHIBITED IN THE MUSEUM?
YES, IF THIS IS A MUSEUM OF QUALITY AND PERFECTION ...,
BUT IT'S BETTER TO HAVE IT AT YOUR HOME
LOYALTY TO ONE PARTNER FOR LONG YEARS
(advertisement of the Anti-AIDS Foundation)
Visuals: only the famous sculpture by Mukhina "Worker and Collective Farm Woman" was used in the video
PERFECT. CLOTHES FROM THE COMPANY ... - FOR THOSE
WHO FEELS YOUNG
THIS IS ONLY THE TOP OF THE ICEBERG
CLASSIC FLIGHT!
(airline advertisement)
POLITICAL ADVERTISING
VAN, AND VAN!
WHAT IS JUSTICE (ORDER, etc.)?
WELL HOW IS IT EASIER TO EXPLAIN TO YOU ...
(from TV commercial)
I just want to continue the monologue of the main character of this series of commercials with the phrase "... you stupid cow", especially since he refers to her in the video.
Nothing human is alien to him!
(on the cover of the popular edition there is a photo of US presidential candidate Ronald Reagan hugging a young girl)
IF YOU DO NOT WANT,
FOR THEIR PAST
BECAME YOUR FUTURE,
AND THEIR FUTURE IS
YOUR PAST ...
WHEN YOU ARE CONFUSED IN AN ENDLESS LINE OF PARTIES,
SLOGUNGS AND PROMISES,
CHOOSE WITH YOUR HEART!
WE ARE TURNING INTO THE LAND OF THE WILD ...
LET'S RETURN THE FUTURE TO OUR CHILDREN!
TOGETHER FUN TO STEP - WITHOUT A CONVOY!
LET'S HANDLE FRIENDS,
DON'T MISS LONELY!
IF A FRIEND WAS SUDDENLY
And not a friend, and not an enemy, but a member of the Communist Party?
WE KNOW,
WHAT NEED TO DO.
WE KNOW,
HOW TO DO IT,
AND WE WILL DO IT
TOGETHER WITH YOU!
THOUGHT IS NOT PLATZ, THERE IS NECESSARY TO THINK
REFORMS WITHOUT SHOCK,
POLICY WITHOUT BARRICADES
WE WILL HAPPEN WITH YOU!
IT IS ONLY NECESSARY THAT WE DO NOT HINDER TO WORK
LAND - TO THE PEASANTS,
PRISON TO THE BANDITS!
WEALTHY PEOPLE - A STRONG COUNTRY
WE WILL REMOVE FEAR AND RETURN HOPE.
WE DO NOT FIGHT COMMUNISM.
WE FIGHT POVERTY
"WE ARE NOT GIVEN TO PREDICT HOW OUR WORD WILL RESPOND",
OR SOME PARODOXES OF PERCEPTION
SEPARATE ADVERTISING TEXTS
"What are you experiencing
picking my nose
Pleasure or longing? "
Sasha Cherny.
OUR ADVERTISING WILL RELAX ALL MEN
(one of the mottos of the advertising agency)
I remember how during a lecture on advertising practice, having heard this slogan, one of the listeners politely asked: "And who needs him relaxed?"
GENTLEMEN ENTREPRENEURS, GIVE YOUR PROFESSIONALS!
(subtitle of a PR-style article about a detective agency in business newspaper) Indeed: to love - so the queen, to surrender - so only a professional!
MONEY, LIKE BIRDS, WE WILL HELP YOU TAM THESE BIRDS
(advertisement of one of the bankrupt banks)
Well, how can you not remember the words from the once popular song "... Goodbye birds, goodbye".
YOU BUY HOPE!
(exchange advertising).
You probably didn’t know that now you can not only find hope, but, for example, buy it on the stock exchange.
WE WILL SHOE ALL COUNTRY.
Great, does that just mean "we will put on"?
Maybe the same as "MMM", "Hopper" and the like.
WE WILL MAKE YOUR LIFE SWEET
(advertising of the Ukrainian sugar exchange).
It is a pity that the life of the majority of the population of the republic at that time had nowhere to make "sweeter" ...
WISE MARKETING AND MANAGEMENT
(M & M is the name of an advertising agency)
Actually, who said that our marketing should be different? After all, he could have been "socialist", in any case, this is what is written in the state diploma issued to me and other students of Plekhanov's special faculty in 1989.
NOT TO GET IN THE NETWORK OF "ALICE",
IT IS NECESSARY TO LOOK AT THE BOTTOM AND LONG,
LONG FROM HERE
(exchange advertisement)
Well, here comments are superfluous - that's how it was.
SEAT LUCK TOGETHER!
(advertising of one of the pyramid companies)
As they say - no comment!
FATTY BIRDS DO NOT FLY
(advertising agency motto)
Or maybe it was worth taking as a motto the Russian proverb: "A good rooster is never fat!"
ON CLOTHES FROM VERSACE - PEOPLE STRETCH LEGS WITH TASTE.
Yes, indeed, you will not envy these "new Russians".
COMMUNISM HAS ALREADY COME!
(advertising of computer programs)
Do you remember how we mocked the assurances of the "leader" that the current generation will live under communism? As they say, it has not passed and ..., as it all happened.
A JOURNAL FOR THOSE WHO WANTS TO SURVIVE
(popular magazine motto)
Presumably, the publishers of the magazine seriously believe that there are others. I make a proposal: to start the publication of the magazine "Suicide". The only pity is that it will hardly be possible to count on regular subscribers here. But, as they say, the main thing is to start.
FAR FROM THE CRAZY CROWD
(advertisement of a large foreign wholesale company in Russia).
Believe it or not, the author copied this slogan from the billboards that stood on the central highways of Moscow in 1993-1994.
I DO NOT REGRET, I DO NOT GROW, I DO NOT CRY
In this case, the stress in the last word is not very skillfully put down. And if we consider that another "pyramid" was being advertised, then one can honestly envy fellow advertisers for such a find.
THE ECONOMY SHOULD BE ECONOMIC.
THE ECONOMY SHOULD BE.
ECONOMY SHOULD.
Although no one has ever attributed these calls to advertising, but, nevertheless, what an interesting illustration of the capabilities of our powerful native Russian language - you just remove one word from the expression, and how the whole meaning changes.
CUTE WOMEN!
IN CONNECTION WITH THE UPCOMING CELEBRATION OF THE HOLIDAY
MARCH 8TH WE OFFER INSURANCE FROM
DISCOUNTED ACCIDENT ...
Stunning in its relevance, the announcement of one regional state insurance. The main thing is to remind lovely women that their holiday is ahead and, as usual, there will be an "emergency". But what a holiday without gifts, all the more lovely women. Let them be modest, but discounts.
CHEWING GUM ... PROTECTS YOUR TEETH FROM MORNING TILL EVENING
An interesting continuation of this popular slogan was found by the participants of the first quarterfinal game of KVN-96 - "... and caries comes at night".
IN CONNECTION WITH THE CHANGE IN MARCH 1995
CHIEF EDITOR OF NEWSPAPER "GOREMYKA"
THE MAGAZINE "THE BALOVEN OF FATE" WILL BE RELEASED
This ad, pasted in the carriages of the Moscow metro, is another proof of the once popular slogan - "Cadres decide everything!"
ADVERTISING IS NOT JUST A FASHION TIE.
THIS IS A SHIRT, TROUSERS, AND A SHIRT AND LINEN COVERING THE CROSS.
Employees of this advertising agency approached self-promotion in an unconventional way. Indeed, in advertising, as in a Man, everything should be beautiful and ... linen that covers the shame, but whose?
SUMMER GREETINGS, BACK WITH ANSWER
(an advertising agency specializing in direct mail advertising)
Everything, the next commercial offer will definitely end with the phrase "I am waiting for an answer, like a nightingale of summer!".
TAKE A SOUL OF MONEY!
(advertisement for a Moscow casino).
And you are still naively waiting for the key to the apartment where the money is to be brought to you on a plate with a blue border.
STUDIO "DIVO" DOES NOT FLY CROWN,
AND IF IT'S CROWN ... EVERYTHING IS BEAUTIFUL!
(the motto of an advertising agency specializing in billboard advertising). Well, how can you, really, not remember the tale about "The Kingdom of Crooked Mirrors".
WILL STAY WITH YOU FOR LONGER CENTURY ...
(laptop ads)
Here's one more thing for your grandmother's trunk.
EXCEPTIONAL PROPERTY FOR EXCEPTIONAL PEOPLE.
NOTHING IS IMPOSSIBLE
If you are tired of being a "simple peasant", buy "exceptional real estate" - and now you are already a "high-profile noblewoman".
IT WILL PASS IN RUSSIA,
SHUKHER WILL GIVE.
THAT TOSHIBU WILL STOP
THAT THE COMPAC WILL DO!
(advertising trading company selling laptop computers)
Many of its owners probably did not realize that their small computer is in no way inferior to the "legendary" lieutenant Rzhevsky.
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